Originally Posted by Bushmills:
“EE - 9m
Emmers - 7.6m
Corrie - 8.1m
”
There's no denying between one and million Corrie fans only watch Monday and Friday now, and this is a big issue for the show. Nearly a million behind EE and only .5m ahead of Emmerdale - this is symptomatic of nearly every week and REALLY not good!
ITV need to bite the bullet and move what is one of the biggest shows in the country into slots it is worthy of. Yes, another change will grate some and perhaps it is just as well leaving it where it is. But for a show that's been running 50 years, this odd sense of momentum loss from Monday to Thursday night is starting to possibly impact on the viewers' maximum enjoyment of the storylines.
I know there are various factors in place here that pose issues such as football on a Wednesday, and Holby City airing at 8pm on Tuesday. In my view there are two viable solutions for consistent, regularly spaced timeslots and they have been floated before.
Option 1 - Return to Weds, displace when needed
This schedule would run as follows:
In non-football weeks
Mon 7.30 and 8.30pm
Wed 7.30pm
Fri 7.30 and 8.30pm
in football weeks
Sun 7.30pm
Mon 7.30 and 8.30pm
Fri 7.30pm and 8.30pm
However this could well result in audiences declining due to annoyance at an even longer gap, and inconsistencies - is it on Sunday or Wednesday this week? etc
Option 2 - Ignore Holby City, and ditch a double episode
Would run like this:
Mon 7.30pm
Tue 8.00pm
Thu 8.00pm
Fri 7.30pm and 8.30pm
This solution is good - I've chosen to keep the Friday double episode, but ITV could decide which between it and Monday would be least damaging if dropped.
Then, Corrie takes the post-EastEnders slot on Tuesdays and Thursdays. This would establish a good mindset for viewers, who could remember Corrie airs before EE on Monday and Friday, and after it on Tuesday and Thursday.
Corrie would win out against Holby initially and continue until Holby is severely dented, and eventually I think the BBC would move Holby to Wednesdays, and sort something else out for Waterloo Road. Holby is no threat to Corrie.
Emmerdale would have to move on Thursday, however, but I think an hour long on Wednesday most weeks then in football weeks 30 mins on Weds with special extra ep on Thu at 8.30pm, would be the best solution.
I honestly think ITV should be bold and employ option two. It avoids the football complication; gives well balanced and spaced schedule for consistency in plotting and a sense of momentum; becomes enjoined with every EastEnders episode, airing either before or after it directly; and also kills one of the "laborious" 90 minute commitments ITV is demanding twice a week at the moment with the double Corries.
By keeping Fridays double, it gives it more of a purpose, for the climax to the week's storylines - and makes it, I suppose, a bit more special with the rest of the nights of the week getting just one episode.
I think the solution would lead to improved pacing and quality of Corrie episodes (week's episodes featuring 4 days instead of 3) and THUS
viewer retention and satisfaction will increase.