In terms of total cost expended to win each viewer, nothing will beat Daybreak.

The Daily Mail (yes, I know...) reckons the total cost to ITV so far has been £35m - so about £58 per current viewer.

http://www.dailymail.co.uk/tvshowbiz...fast-show.html

Agree
Agree
Agree
Disagree (its numbers were mediocre / slightly on the poor side, but it wasn't really expected to be a hit despite some praise on here)
Agree
Neutral (instantly forgettable this one- can't really remember how it performed)
Disagree (it was scheduled on the wrong channel, never going to be a hit for BBC One)
Agree

Seven
18:00 Seven News 1.41m
18:30 Today Tonight 1.32m
19:00 Home and Away 1.01m
19:30 Iron Chef Australia 0.92m
*down 19% on last week's premiere.
*earlier this year Iron Chef UK was pulled after 3 weeks.
20:30 Packed to the Rafters 1.69m

Nine
18:00 Nine News 1.12m
18:30 A Current Affair 1.07m
19:00 Two and a Half Men (R) 0.96m
19:30 Top Gear Australia 1.08m
*won timeslot in 18-49 & 25-54 demos.
20:30 Top Gear (R) 0.71m

Ten
18:00 The Simpsons (R) 0.48m
18:30 Neighbours 0.54m
19:00 The 7pm Project 0.69m
*lowest rated episode in months.
19:30 Talkin' 'Bout Your Generation 1.24m
*won timeslot in Total People & 16-39 demo.
20:30 NCIS 1.22m
*up 11% on last week's season premiere.

Twisting the figures yet again....

ITV's £22 million deal buying Disney's 25 per cent share in the long run will make ITV money from the extra 25% profit they will get. Even though GMTV was rating more poorly over the last couple of years it was making quite a substansial profit.

Adrian Chiles and Christine Bleakley cost a total of £10m. Well that's for 3/4 years (different amout of years for both of them I believe) , so only around £2.5m - £3.3m for both of them. So say £1.25m - £1.65m a year each.

Including Adrian's sport comitments plus i'm sure the deal invloved a travelouge seires and then Christine will no doubt have a prime time show whether that be Xtra Factor/ X factor etc. ( Dermot's rumoured to be on ~ £1m a series just for X Factor! So the overal salery looks a lot less when you look at it like that)

So really the launch has only really cost £1 million for the set and £2-3 million on marketing. So ~ £4m total REAL costs.

or as you like to put it £6.60 per viewer!

Seems quite a bit different when you put it like that!

we have our own Iron Chef?

Plus the 25% of ITV Breakfast represents an asset on the balance sheet. Theoretically they can sell that on to someone else whenever they like, along with the 75% they already had.

had - it was on Channel 4 at 5pm for a few weeks, but got pulled.

Anyone know what BBC1 has lined up at Christmas? Assuming its another Royle Family?

If I understand correctly, what happens is this (times are made up):

The programme shown at the same time in Wales, as CF was shown in the rest of the UK, got more viewers in Wales than CF did. So, for a made up example, it may have been something like this:

BBC1W 1800-1900: 1m for CF
BBC1 1900-2000: 5m for CF
BBC1W 1900-2000:2m for local prog.

So, the overnight rating for 1900-2000 would be 7m, but the official rating for CF itself is 6m.

K

I think The Prisoner has to take the 'prize' here. OK, nobody expected it to do well, but I doubt anyone expected it to be that bad! Seven Days also deserves to be on the list.

I don't think Push The Button deserves to be on the list though. Yes it's ratings weren't as high as Takeaway but it still averaged 5m+ across the run and has been recommissioned so it can't have been that disappointing.

Also, confirmed schedules for w/c November 6th have Strictly running 18:15-19:40 with The X Factor 19:45-21:30 followed by SuBo on Life Stories. ITV are also airing the premiere of Ocean's Thirteen on Tuesday 9 November at 9pm split around News At Ten.

Rock and Chips - filming now

hope there's a royle family, there was talk of a Gavin & Stacey Christmas special but i think if that happens it won't be until next year

Horrific for ITV1 yesterday

Daybreak down to 530k

Emmers - 7.2m
Grimefighters - 2.2m
Fiddles Cheats & Scams - 2.9m
71 Degrees North - 3.2m
News at Ten 1.7m

Crimewatch won the 9pm slot with 4.3m

I think the problem (as it were) is here to stay, because the process for monitoring tv viewership is automated

Logically speakiing I don't think it's unreasonable to expect tv schedules published by channels are accurate. So when Kantar are allocating the overnights, they go by what they've been told.

Until the proper programme logs are published (for initial consolidated data or 6 week amendments) you only go by what's infront of you.

I guess it would more accurate to just have overnights for the various timeslots, as opposed to individual programmes. Of course that wouldn't be very helpful for ITV, C4 et al when trying to sell programme-based advertising

sorry mate

Ouch. Great for Emmerdale though.

some more

EE - 8.9m
Holby 5.8m
Crimewatch - 4.3m
MC:Pros - 3.5m
Ramsey - 1.4m
MPD - 2.0m
CSI Miami - 2.0m

Does BARB produce regional top tens ? I've never seen any but their predecessors used to produce 'em

it's up to the channel if they have their top progs published

they can pay BARB to monitor the viewing on their channel (and also have a top 10)

I don't think it's likely Beeb will be publishing weekly regional top ten, especially after last week's licence fee settlement

I can understand why you guys are miffed by the oddities of this

Another good night for BBC1 with Crimewatch doing better than normal due to a better lead in and weaker competition.

Apart from Emmerdale, that's a dreadful set of figures for ITV1. Below 3m in the 8pm slot and 71 Degrees falls for the first time, which is strange considering it was the penultimate episode. But obviously the standout figure is Daybreak which is dangerously low. It's almost as LFSF levels now

Another 7m+ figure for Emmerdale is great and I'm hoping for an 8m figure tonight for the conclusion to one of the biggest stories of the last decade. Very strange it's not been promoted considering the murder episode in January got 10m, the highest Emmerdale figure since 2006.

Re Daybreak....to think it seemed bad that Breakfast got DOUBLE their audience a few weeks back. BBC must surely be getting TRIPLE these days

Awful Daybreak rating. Has The Wright Stuff overtaken it yet?

Tuesday 26th October 2010
BBC1 (inc BBC HD)
06:00 - Breakfast: 1.5m (37.5%)
09:15 - Animal 24:7: 1.3m (20.6%)
10:00 - Homes Under the Hammer: 1.8m (25.2%)
11:00 - Cowboy Trap: 1.5m (21.0%)
11:45 - To Buy or Not to Buy: 1.5m (21.0%)
12:15 - Bargain Hunt: 2.0m (24.4%)
13:00 - BBC News at One: 2.7m (29.9%)
13:30 - Regional News and Weather: 2.9m (32.1%)
13:45 - Doctors: 1.7m (19.4%)
14:15 - Land Girls: 1.0m (11.8%)
15:05 - CBBC: Copycats: 0.4m (4.2%)
15:35 - CBBC: Big Babies: 0.3m (3.4%)
16:00 - CBBC: My Genius Idea: 0.3m (2.6%)
16:35 - CBBC: Blue Peter: 0.4m (3.3%)
17:00 - CBBC: Newsround: 0.8m (5.7%)
17:15 - The Weakest Link: 2.4m (15.5%)
18:00 - BBC News at Six: 5.0m (26.0%)
18:30 - Regional News and Weather: 6.0m (28.8%)
19:00 - The One Show: 4.8m (21.9%)
19:30 - EastEnders: 8.9m (38.7%)
20:00 - Holby City: 5.9m (24.4%)
21:00 - Crimewatch: 4.3m (17.8%)
22:00 - BBC News at Ten: 4.2m (20.3%)
22:25 - Regional News and Weather / Crimewatch Update: 3.6m (19.7%)
22:45 - Traffic Cops: 2.0m (15.9%)
23:40 - FILM: The Love Letter: 0.7m (11.4%)

BBC2
17:15 - The Hairy Bikers' Cook Off: 1.1m (7.3%)
18:00 - Eggheads: 2.2m (11.2%)
18:30 - Strictly Come Dancing - It Takes Two: 2.6m (12.4%)
19:00 - Coast: 2.1m (9.3%)
20:00 - Masterchef: The Professionals: 3.5m (14.4%)
21:00 - Whites: 1.6m (6.8%)
21:30 - Harry and Paul: 1.2m (5.2%)
22:00 - Later Live... with Jools Holland: 1.1m (5.4%)
22:30 - Newsnight: 0.8m (5.5%)
23:20 - Wonderland: The British in Bed: 0.4m (5.0%)

ITV (inc ITV HD)
06:00 - Daybreak: 0.53m (15.9%)
* record low
08:30 - Lorraine: 1.0m (16.9%)
09:25 - The Jeremy Kyle Show: 1.4m (20.5%)
10:30 - This Morning: 1.1m (15.75%)
12:30 - Loose Women: 1.2m (13.8%)
13:30 - ITV News & Weather: 1.2m (13.5%)
14:00 - 60 Minute Makeover: 1.2m (14.7%)
15:00 - Dickinson's Real Deal: 1.6m (17.5%)
16:00 - Midsomer Murders: 1.6m (13.7%)
17:00 - The Alan Titchmarsh Show: 1.6m (11.0%)
18:00 - London Tonight: 3.4m (17.8%)
18:30 - ITV News & Weather: 3.6m (17.0%)
19:00 - Emmerdale: 7.2m (33.0%)
19:30 - Grimefighters: 2.2m (9.6%)
20:00 - Fiddles, Cheats & Scams: 2.9m (12.0%)
21:00 - 71 Degrees North: 3.2m (13.2%)
22:00 - ITV News at Ten & Weather: 1.7m (8.4%)
22:35 - Homes From Hell: 1.1m (7.9%)
23:35 - Swingtown: 0.3m (3.7%)

C4 (inc C4 + 1)
18:00 - The Simpsons: 2.1m (9.0%)
18:30 - Hollyoaks: 1.3m (6.0%)
19:00 - Channel 4 News: 0.8m (3.4%)
20:00 - Wedding House: 1.0m (3.9%)
21:00 - Ramsay's Best Restaurant: 1.5m (5.6%)
22:00 - The Million Pound Drop Live: 2.2m (11.2%)
23:05 - Seven Days: 0.5m (5.1%)

Five
17:00 - Five News: 0.7m (4.8%)
17:30 - Neighbours: 1.1m (7.0%)
18:00 - Home and Away: 0.9m (4.8%)
18:25 - Live From Studio Five: 0.3m (1.5%)
19:00 - Five News at 7: 0.2m (0.9%)
19:30 - Street Market Chefs: 0.6m (2.5%)
20:00 - Sea Patrol UK: 1.2m (5.0%)
21:00 - CSI Miami: 2.0m (8.4%)
22:00 - CSI: NY: 1.3m (6.8%)
23:00 - CSI: Crime Scene Investigation: 0.8m (7.4%)

BBC3
21:00 - Don't Tell the Bride: 1.03m (4.4%)
22:00 - EastEnders: 1.09m (5.5%)
22:30 - Lip Service: 0.47m (3.3%)
23:30 - Family Guy: 0.56m (6.5%)

BBC4
20:30 - Time to Remember: 0.40m (1.7%)
21:00 - The Secret Life of the National Grid: 0.77m (3.3%)
22:00 - Getting On: 0.54m (2.7%)

Sky One
21:00 - Stargate Universe: 0.16m (0.7%)
22:00 - Fringe: 0.18m (1.0%)

Dave
20:00 - Top Gear: 0.12m (0.5%)
21:00 - Qi: XL: 0.51m (2.2%) [+1: 198,000]
22:00 - Argumental: 0.24m (1.3%)

Good to see Hollyoaks increasing rather than decreasing through the week, also oddly impressive for The Simpsons repeat. I don't think that's a high for Million Pound Drop, I distinctly remember it peaking at 2.5m last series.

I have to say that 4.3m doesn't look that great for a winning share of audience at 9pm (Crimewatch - BBC1).

It's probably a night that ITV execs would have written off themselves looking at their schedule - it was very weak. It should be more of a contest tonight with The Apprentice up against a new feature-length Poirot.

That's a big rating for Later last night. Normally it's well below the 1m mark. Who did Jools have on this week that could have brought about a rise?