Originally Posted by My name's Scott:
“The exclusivity thing was only for shops inSoho, big deal Soho is a tiny area!”
Scott,
Soho is a vast area of retail outlets, covering hundreds of boutiques, specialist shops, retail outlets and extends over Oxford Street, Piccadilly, Department stores and parts of REgent Street, it's 8 square miles of wall to wall shops and one of the most densely populated retail areas of London. It's also the main fashion retail area for gay men, the ideal target market for that t shirt.
The shop vendor specifically stated that no other shop in Soho could sell it, he cleverly left that ambivalent so that if needed he could and would stipulate the parameters of Soho. He also didn't stipulate how long that exculsivity would last for AND he got them to agree to that for a mere 200 units of the t-shirt.
To limit yourself to one shop in Soho for 200 t shirts is a big deal. A very stupid deal, and a very clever deal on the part of the shop owner.