I really didn't get the fuss over the Babyglow.

Yes Liz sold a large number to the online babystore, but had I been sat in on the initial pitch I would have questioned it too.

What use is a colour changing suit during the night? Unless mum or dad is going to wake every 15 minutes or so and check - you'd never know if the suit had changed colour. I can't see how that would prevent cot death in the slightest.

Most competent parents are perfectly capable of telling when their child is ill or under the weather or running a temperature - you don't need a special suit to tell you.

How many would a parent need to purchase were they to favour this suit? Two wouldn't be anywhere near enough or is it only supposed to be used when you suspect your child might be ill ?

Stuart may not have come across particularly well, but I do think he was right to say hold on - can we think about this? How much is it ? Is it going to realise a profit ?

As I was watching last night with my friend (7 children between us) we both had the same reaction of "What a waste of money that would be"
However we also did appreciate the reasoning behind it selling well to paranoid or first time parents.

It's exactly the sort of product you'd expect to see at The Baby Show or similar - the sort of novelty product bought on impulse, but not generally leading to repeat purchases.

My friend and I both said we would have stayed away from it had we been in on the pitch and gone for the shower head and the face lift mask or the T-shirt instead. That way you would have had the possibility of orders from both Debenhams and B&Q rather than having two items (the shower head and the spade) only sold in one of the large retailers.

I agree I think the product is badly flawed, but I can also see why it would sell (although as you say, possibly only initially) so I do think it was the best product to go for.

Oh, I thought looking at the title of the thread that you meant that you had hung out with him or more even!

Sorry it's not meant in the literal sense at all.
He's not my type - I like real men !

You can see though how I got the wrong end of the stick though?

I must admit, I thought you were suggesting that you had suffered some 'Ladies & Gentlemen' with Stuart 'The Brand' Baggs and thought uurrggghh poor you!!!

I'm not suggesting that Baggsy loves himself, but, I have it on good authority that whilst playing hide the sausage, when he is on 'The Vinegar Strokes'.......he shouts out his own name

On a serious point, I thought Stuart was spot on.

What he was getting at was that don't wait for the whole suit to change as it will be too late, really, really important point that is.

If that isn't written on the packaging or a leaflet in the package, then he's pointed out a major flaw and I think it should be withdrawn until that advice goes in as you will get people thinking, "oh its ok, its only changed a little

Plus, the suit will change if somebody gives the baby a cuddle in a warm room, you won't be able to see any colour-change in low-light so in order to notice at night you'll need to have a fully lit room (which will probably disturb your baby). Plus, unlike any kind of alarm, you need to actually be looking at the baby (in which case you'll likely notice anything seriously amiss anyway).

I admit my first reaction was "wow, that's clever and a really good idea" and it's only after a little thought that you realise it isn't. But I still would have been fairly confident of it selling well. I think Stuart would have been hauled over the coals for his handling of it, had Melissa not been there - Jamie definitely wanted rid of her, and I can't blame him.

Yes thats another flaw that the body heat of someone else picking a baby up could make the suit change colour. Is this product available to buy? If it is and these anomolies haven't been corrected then it sounds like they will need to be.

I repeat, I think Stuart was right to point out what he did but unfortunately it was all about winning the task/getting sales but in real life, what he did so should have been asked and should have been asked/checked before approved for sale!

Where those products really approved for sale? if they are, then they've messed up by the looks of it.

That would only happen if the person picking up the child was themselves running a temperature - something they would already be aware of surely?

I agree with the experienced parents above that really this is a product for paranoid first time parents, but dont forget that is a massive market - and thats what counts.

Of course not. Cuddling generates a lot of warmth.

Actually, did the suit change colour if baby was too cold as well? (I'm pretty sure it didn't) You'll end up with paranoid parents leaving the covers off if they notice during the night that baby gets slightly hot and clammy (as I'm sure most do).

I thought this was a 'My drunken night with Stuart' confession too!
Shame....

http://www.engadget.com/2009/06/18/b...re-dumber-tha/

I thought the same, I am sad to admit. Shows our level of thought around here.

http://www.madeformums.com/baby/why-...are/11195.html

Although now it is.

But there's enough possible problems around to suggest that Stubaggs (presumably not a parent) was pretty quick thinking there. Unfortunately a bit too quick mouthed too.

You seem to have missed the point totally here - sell the sizzle, not the sausage. In many cases it's quite irrelevant if a product performs better than it's competitors, you just need to sell the concept. Many people are quite willing to pay a premium for a product if it is marketed correctly.

I run a medium size operation on Ebay, and in many cases sell the same product as other people for at least three times as much as they do. I avoid using stock photographs and my product title & description is always different (and better) than my competitors.

I have around 250 product lines - one for instance costs me £4.25 which I sell for £13.99 & £3.99 postage whilst others sell it for £8.99 with free delivery. I've turned over 800 of these so far this year with Christmas still to come, and outsell every other seller by far, simply by making it seem that extra bit special.

That this was an unusual product that could address a want is the sizzle. Push up the reasons for customers wanting it and it becomes less of a gamble.

Part of the marketing is who is selling it. While there are some who make the effort to look for a bargain, there are always enough who do not. Some look for a seller they trust, you've just given some evidence of that, I expect you have high feedback. Making the extra effort with your ebay 'pitch' suggests that you might know what you are talking about (suggesting you can handle questions well) and you are willing to make an effort (suggesting pro service). In that vein, some retailers can charge more because they are respected and the ones people check out first. Many stick there out of trust eg M&S, John Lewis. Price checking is normally carried out by those who already certain of a product and don't need for it to be sold to them. Even so, you'd still be willing to pay a little more for peace of mind. That it's not a fake and it will arrive for example. In some markets, customers will stick with a particular shop, etc because they want to reward their work and want them to stick around.

All those are reasons Sugar's PC company is called Viglen, not Amstrad