Originally Posted by Roscoe Barnes:
“Good question rzt. I'd like to think it can match EE's rating for their live episode but I can see it falling short. I don't think the Anniversary been on a Thursday is going to help. However it's a massive week for ITV with TXF final as well so maybe it will be advertised really well and boost everything in the schedule. I'm going to say around 15m for the live episode. What are your thoughts?”
As you say, it's a bit unfortunate for them that the live episode will fall on the Thursday which is Corrie's worst day. Mind you, EE's live episode was on a Friday (usually EE's worst day) and did exceptionally so maybe it won't be too much of a factor.
At the moment, I'd go for 14m in the overnights for the live episode but it'll have to be promoted a lot. I haven't seen any on screen promotion for the 50th anniversary yet and I'm sure EE started a month earlier so I was expecting to see something now, although perhaps it'll begin next week.
I think what EE's live episode has in its favour to Corrie's is that EE's was the climax of a massive storyline which dominated the show for 2 months. I don't think the tram crash will have as much of a buzz around it and the names of the characters who will die will probably leak online anyway. Also one has to wonder how big Corrie's casual fanbase is? With EE, there were signs in recent years that the casual fanbase was big (14m for the 2007 Xmas Day episode) but Corrie hasn't managed a big figure like that for half a decade I think.