Don't pay too much attention to anyone here, pretty much everyone is biased towards whatever they've bought, whether it's good or not. Also, for most people (myself included), most TVs these days all look amazing, and can barely tell the difference between them.
Read reviews, go look in your local store to view them in the flesh. Your main decision should be LCD, LED, or Plasma.
I've always been a Samsung man, but I just bought a 42" Panasonic Plasma, because I like deep blacks, heard good things about it, and it was in my budget, but I'm not saying it's the best in the world and you should buy it. If you want a good looking telly (ie. ridiculously slim) go for an LED one. If you want a bigger telly with comparatively more features for the price, go for plasma.