This is just a theory, feel free to pick holes and shoot it down completely lol.

Also, this is not necessarily a dig at young people.

I think the reason why popular music today is so throwaway, and won't be remembered in a few years time is because young people's way of listening to music is completely different to that of 20 years ago.

By that I don't mean musical tastes have changed, I mean that young people today expect instant gratification from a pop tune, they simply do not have the patience to appreciate a complicated Jazz album with about 50 chords and sections.

For instance, Blur's 13 album took me quite a while to like. About one month, exactly, until I could fully appreciate it. Today, it's one of my top 10 albums of all time.

Development of technology has changed everything. Everything is instant and NOW. Mobile phones, internet, television, spoilers, twitter/facebook. We receive information much quicker, we EXPECT it much quicker. This way of thinking can be applied to music too.

Songs like "Poker Face" and "I Kissed a Girl" are instantly catchy hooky songs. They're not deep, they're not complex, they are what they are. You need very little time with them, they just stick instantly. Whereas songs like "Trimm Trabb" and "Battle" require time and serious concentration.

It's like with people gasping at the fact that Nadine's debut single has only sold 117 copies at such an early stage of entering the charts I just find it really odd. I don't think that would have been such a shocker 35 years ago. But it's the same attitude. If you're gonna have a hit it has to be instant, NOW top ten or it's considered a flop. If it hits number 30, it's not going to keep climbing the charts, that's it.

The problem with this way of listening to music is that songs enjoyed instantly wear out upon repeated listening. It's the growers that stay with you for a life time. Most of the top 20 right now won't be remembered in 10 years time, if that.

Opinions?

What you say is true for singles. People download things from the likes of iTunes when they hear them just once, which gets them into the charts, played more on TV and radio and then more people buy it. I also think some of the blame is to be put on the record labels who want instant money making rather than allowing an act to develop and progress. I have a strong belief that if an act is allowed to progress and develop they'll gain a more loyal fan base who will stick with them, whereas instant success gets the casual buyers who move on very quickly.

Instantly catchy songs usually wear off quickly, I agree. This is why albums like Medúlla by Bjork, Mezzanine by Massive Attack and Ágætis Byrjun by Sigur Rós took me a long time to get into and they're now some of my favourite albums of all time.

I think media as a whole is very superficial, including films, TV and music. It has "we want to make money" written all over it. Music is autotuned with big, catchy beats and riffs and silly lyrics designed to be instantly recognised, films are splashed full of special effects to look good in the trailer and television is also going that way.

Albums, on the other hand, require more work to listen to them so that part of music is much better. Still, we get the odd influx of crap based on one single (usually the reality TV lot). Live music is where it's at now it seems.

However, for the song in question... it's just gone unnoticed. It happens all the time. It doesn't mean it's great or crap. She's just been unlucky.

The problem with Nadine is not her music, it's her ''personality'' *the one that has been portrayed by the media.

I was at uni yesterday and someone played her single in the seminar room. One girl then said ' I hate her, she's a bitch!' honestly. I was like okayyy then.

Some of what you say is true, but there have been instantly catchy songs since the charts began. Many of Slades singles were instantly catchy and still sound great now. But i do agree that in general if you like a song on first hearing, you wont like it after the 30th, but if it takes 10 listens to really get into a song then a year or so later it still sounds good. A fine example of the catchy songs was the Automatics Monster. The first time I heard it I thought WOW!!! But it got played and played to death and I got really sick of it
On the subject of Nadine I think she just hasnt got the right profile now and cant compete with the youngsters coming through. Fans are fickle and move on quick. Oh and the single is crap

I think Nadine flopping has got nothing to do with young people's impatience and everything to do with how easily manipulated people in general are today. Cheryl Cole is at number one even though everyone knows that she couldn't sing her way out of a paper bag if her life depended on it and Peter Andre made the Top 20 without any difficulty. This has got nothing whatsoever to do with talent, but all to do with marketing and getting your face in the trashy tabloid press. Talent is no longer needed to become a star. It's all about getting your picture in the paper and selling your soul to Simon Cowell and Heat magazine.

I think the problem today is that we have sooooo much information and choice thrown at you through the internet and tv and everything else that we take it for granted now and dont have the time to fully appreciate those songs or albums that take time and grow on you. (unless you have favourite bands/artists). I dont think its a case of young people not appreciating new music, because im in my 30's and i dont really appreciate all the new songs or albums that come out now - I think its because we have sooooooo much more choice now and new music is easily accessible on Youtube or itunes etc that we dont have the time or patience to sit down and listen to an album again and again until it sinks in. I remember 15 years ago (pre internet) all i had available to listen to new music was the radio and the tv and so used to trek down to the local music library every week or so and take out lots of music cds and listen to them over and over again. Loved it. Today, i just go on Youtube, click on a video, listen to it and if im not grabbed i wont bother listening again. Its a good thing that we have all this choice and u can listen to lots and lots of music whenever u want but i do miss those days of listening to an album, not liking it that much and then listening again and again and eventually would turn into something amazing thats in your top 10 albums of all time....

edit... but there are some songs that when you first listen to them are shite and remain shite however many times you listen to them (cough) Nadine, Cheryl Cole...

I think you may have a point but who exactly is going to sit there and to listen to a song they can't stand until all of a sudden they like it? Would some of people on here listen to a Cheryl Cole single until they liked it? I don't think they would. The problem with the song is that for the first few listens it really is very poor and only then becomes a decent rather good song. I did listen to it over and over again until I liked it because I wanted to like it. And I imagine I will have to do that with her album that I’ve preordered.

Other possibilities she isn’t doing very well could be –

Isn’t very popular or likable – the media have always portrayed her as the bitch in the group and she doesn’t scream likable.

Released on her own label and released only by Tesco – She turned down major labels so that she could have ‘creative control’ of her album. Well I hope she’s happy with her decision because with that she destroyed any chance of her being successful. You need a major record, your album isn’t automatically going to do well because she’s 1/5 a girl group.

Although I still think it’s mostly down to the song just isn’t good enough for a lead debut solo single at all.

Believe it or not - many people have very busy lives these days. I'm not one of them, but people just can't commit the time to sit in their bedrooms and listen to a song or album over and over again, while concentrating on artistic quality the whole time rather than pure fun and enjoyment. I'm not saying it's a completely good thing, but we can't all be the same. It is a big factor.

Is it a flop? I thought it was climbing the midweeks?

Maybe as the song gets more airplay it could rise in the charts, I don't think top ten is out of the question for next week or the week after.

A lot of it is probably due to the fact you can only buy it from Tescos shops or from their online store. Somebody hears the song, likes it, checks iTunes, not there, maybe check Amazon or Play, not there. They just aint gonna bother.

Its good that shes doing it on her own, but signing with Tesco was probably not the best thing to do if your looking for high chart positions and album sales. Im not really a fan of hers but its still great she has even managed to crack the Top 25 without any promotion and only through Tesco.

Well i think because weve got soooo much thrown at us today with the internet and iphones and tv with 100's of channels etc that it makes it seem we're busy and stressful and that theres not enough time in the day. if you got rid of all that believe me you'd have the time to sit down and enjoy something...

..You can't buy her song on iTunes?

Oh dear.. what was she thinking?

So it's exclusive to Tesco? That was a bad decision. Surely chart acts can't do that..well, they can, but like you say, fewer copies will be sold.

Very bad move on her management's part

Her song is available on iTunes... it's currently at number 24.

I believe it's her album which is going to be exclusive to Tesco (silly move for anyone methinks!). Her label is Tesco, as well.

However, the post and the song and act don't match. I'd say that someone like Nadine is targeted towards the casual music buyer anyway, which is why she'll flop in Tesco since kids don't go there for their music.

I totally agree with that. Her song was hardly played on radio 1 yet Cheryl's song has been played almost non stop, plus the massive exposure she (Cheryl) has on xfactor and of course her interview on Piers Morgan. All designed for total mass exposure. How on earth could Nadine compete with that.

Radio is a viscous cycle. The sheeple want to hear Cheryl Cole so radio plays it, and what radio plays usually becomes popular because and more sheeple buy into it.

However, Cheryl's success is mainly owed to her exposure on things like the X-Factor.

Precisely my point. With all the backing Cheryl has, how could she fail. Nadine didnt stand a chance

Nadine doesn't help herself though, every interview she brings up Cheryl, then isn't there to support her when Cheryl is performing, yet the rest of the band are.

Funny how the other 4 in the band get on well and see each other, yet Nadine never seems to make an effort.

People like to portray Cheryl as the bitch when for a long time now, it's been quite clear Nadine is the one who thinks (as we now know, wrongly) she is above the band.

I agree with most of the opening post, however I'm not sure what Nadine's got to do with it. She's releasing middle of the road, late 90s/early 00s-style pop. There's nothing particularly creative or imaginative about it.

The way she was talking about the project, I was hoping for something comparable to Siobhan Donaghy's Ghosts, Roisin Murphy's Overpowered or Britney's Blackout. But, dare I say it, I was listening to some of the album last night, and it reminded me of Cheryl's solo work. You could put most of the songs on Cheryl's album and they wouldn't sound out of place at all.

So basically I don't really understand what there is to 'get' about Nadine's solo material. Insatiable to me is a very mainstream, catchy song. Its actually one of the few songs that stuck in my head from the first listen. The problem is that it sounds quite dated, and its not a very strong song. I'm not surprised it hasn't got any radio support, and if she were an unknown artist it would have sunk without trace.

I dont think Nadine is playing for the tweenie or chavvy market either-which is probably not helpling.

The song is ok but not really what I would call what the kids are into. I could be wrong, dont know.

Its a shame that its not working out for her because she looks the part and has a great voice.

Chezza fails on the latter for me and is starting to become a caricture of herself (ala Spitting Image).

For a debut single, 'Insatiable' is poor, but I agree with everything else you said.

Look at the Mercury Prize winning record - The XX. Hardly a simple album, and it's massively popular.

Maybe it's just shit.

Her managers good ain't he? Tesco, every little helps.

That got as successful as it was because of the Mercury, though. Plus, isn't the idea of the album that it is very simple? Their singles are very simple.

However, I do like the Mercury award. It does seem to pick decent acts despite many of them not being to my taste.