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Liz did not "overbuy" thanks very much Lord Suggs


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Old 18-11-2010, 17:42
jenco
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Maybe the 3/4x44=88 calculation was done on the same calculator Melissa used to get to a cost of £1.86 for a bun!
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Old 18-11-2010, 18:30
notary
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Yes but you cant 'resell' them on a spindle! They have to be packed somehow.
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Old 18-11-2010, 18:55
feelsolucky
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50 blank DVD's are about a fiver. So by doubling up is not going to break the bank is it?
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Old 18-11-2010, 20:09
thenetworkbabe
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having never done this before and having no idea about demand Liz did not overbuy as she was accused.

She actually made a good guess using the variables she had available. You cannot accuse her, as Sugar did, of overbuying (as an error) therefore.

Baggsie should have been battered for guestimating 30 based on nothing.

Had either team ran out of DVD's then it would have been curtains for whoever made the call.
Thats right. They had no idea what demand was. They calculated the maximum they could supply. The problem would have been errors in production and dud disks (not breakages) so they needed a margin. 100 would have made sense. It clearly was possible to muck production up as someone (who?) on Stuarts team did it putting the wrong thing on disks. Lord Sugar would have crucified them if they had turned away sales through lack of disks.

The time to adjust the disk buy downwards would have been when they had an idea from sales what demand would be- but they didn't have that capability as they were not there for a second day. Its essentially a problem thats built into the scheme.

They similarly had no idea of price and their early demand was distorted by their choice of background film (who pushed skiing?) which helped produce low sales. They should have looked more at what they could charge and spied out what Stuart was charging earlier and just gone low enough to undercut him. They might have gone for the car earlier and competed even more directly. As he only had 30 disks, if Stuart wasn't allowed to buy more, they could have forced his price down and outsold him or just sold their sales at £1 more than they did and outsold him .
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