Originally Posted by ZoeMcCallister:
“What a success story for IAC this year! Over 12m for the final is phenomenal and ITV definitely made the right decision in extending by a day-to have its best series since 2004 is very surprising, but it shows there's still a lot of mileage left in it yet and it's done completely the opposite to BB, maybe because BB gave up by the end?
Really strong performances for XF and SCD too, particuarly the latter which has also recovered after a poor year last year. Will be interesting to see if DOI can do a reverse trend too and post huge increases like XF, IAC and SCD have done, or if more poor scheduling will make it decrease (like BGT this year). The battle on Friday is also pretty huge-Corrie's big 50 celebration show V SCD semi final part 1. I would say Corrie's show is pretty much guaranteed a rating above 6m, especially with the Corrie lead in and I reckon SCD will be dented slightly to just under 11m.”
I think DOI, to a certain extent suffers from talent/reality fatigue after what is an incessant pre Christmas battering, and presumably with Countryfile,Larkrise, and I think Top Gear? all in opposition its going to have its work cut out to make any substantial increase.
Last nights rating were incredible, although I will never really understand why IAC works it looks like it will run and run. Armstrong and Miller have the worst slot imaginable -stuck on the end of Casualty in a kind of no-mans-land. IIRC The Impressions Show ran there once and was pulling bigger numbers-Im afraid A and M figure is approaching "why do we bother" territory and must be soul destroying for those connected with it. But what can you put in that slot?