Originally Posted by cricket123:
“can i ask why are the ashes highlights not on any of the main channel. With the way England are doing at the moment it could get good ratings.”
I was a bit disappointed Channel 5 didn't go for it. Their highlights programmes for the home test matches and one day internationals, whilst not massively popular in the ratings, have generally been well received by fans and were helping to build the channel's reputation as a good sports broadcaster, along with the Europa League.
I think the problem was the Ashes contract stipulated that highlights could only be shown in a certain timeslot, which obviously makes it a bit unattractive to a major broadcaster with more limited scheduling flexibility, especially at short notice.
(Cricket on Five normally airs at 7:15pm, ITV4's Ashes highlights air at 10pm)