Originally Posted by iamjustsocool: “Would a buyer really spend hundreds of pounds on a product from a "non-existant" company with no history?”
I thought they were market researching and then representing those new products from a real 3rd party UK company. That is a firm that can make these flavours to fufill orders.
Whether the orders are real varies from task to task. With the beach toy, they weren't. With this one, it seems they were: it was a real company, who oversaw production, set the prices and probably ensured no major cockups.
Originally Posted by iamjustsocool: “Would a buyer really spend hundreds of pounds on a product from a "non-existant" company with no history?”
It probably depends on what they are selling. If they are selling a product that they have come up with themselves, then usually Lord Sugar sets them up with meetings and they are probably briefed to place a hypothetical order based on how the teams pitched. I can't imagine that the hotel who ordered the 1000 breadrolls and only got 16 would have seriously put their own distributer on hold and put their faith in the word of someone they just met.
If it's an existing product such as they did with the baby grow's, then the orders probably are real. The crisp orders I would say are real and the orders will go to the potato factory that helped develop them.
I think they were real orders. Lordalan said the manufacturers would be pleased with the results and I'm sure that the implication was that they were firm orders.
I'd imagine the TV exposure was what they'd be pleased with, the 10,000 or so baby grow order value would be small compared to the publicity value
Last edited by boksbox : 25-11-2010 at 10:15
