Claude says:

"Stuart Baggs, the brand, what on earth are you talking about?"

Cue worried look from Stubaggs.

I can't wait to see that exchange!

I love the interviews but think Claude is often just very rude and if I was being interviewed by him and he talked to me how he talks to the candidates then I tell him to stuff his job

It's not real - it's a TV programme that sets out to deliberately make people squirm for our entertainment.

Bring it on!

If "The Brand" has any gumption he'll just point out that he needs to make his CV stand out from the thousands of others that go into the show.
Lets face it - it worked wonders - we all knew who "The Brand" was from day 1

That's true but it could soooooooooo easily have backfired and was a very risky strategy. In fact, we may yet find that it did.