Well its not an iPad. It's one third of the price!
The POV Mobii at about the same price has more memory but maybe slower CPU. (there might be an error with capacity or quite possibly two sizes of batteries so make sure you get the big 4000 mAh standard one)
It is also meant to be the upcoming Advent Amigo with the Mobii 10" being the Advent Vega.
For quality the £200 8GB Ziio uses the faster iPad type CPU.