Because Artem and Aliona have threads and I wouldn't want him to feel left out 
Let's see if I can come up with some legitimate reasons for James to be called rubbish:
1) He thinks that catsuits are a good idea on the dancefloor:
http://www.dailymail.co.uk/femail/ar...g-clothes.html
2) He has failed to say anything entertainingly rude this series at all.
3) He has completely failed to turn the woman who was meant to be this series' comedy act into a comedy act. Reaching the final? Pfffffft!

Let's see if I can come up with some legitimate reasons for James to be called rubbish:
1) He thinks that catsuits are a good idea on the dancefloor:
http://www.dailymail.co.uk/femail/ar...g-clothes.html
2) He has failed to say anything entertainingly rude this series at all.
3) He has completely failed to turn the woman who was meant to be this series' comedy act into a comedy act. Reaching the final? Pfffffft!