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"Tram Crash News Flash" reaches grand total of 2.9m


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Old 15-12-2010, 17:24
Pyramidbread
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ITV had more than 111,000 video views for the online-only tram crash news bulletins created for Coronation Street’s 50th anniversary last week.

Almost 680,000 unique users visited itv.com/coronationstreet throughout the week – the broadcaster’s highest ever weekly figure for online Coronation Street activity.

The figure is a 60% increase on the previous peak audience recorded for the soap’s site, when the character Rosie Webster performed a striptease last year.

ITV revealed total video views rose to 2.9m during the week, with a peak of 605,000 on Wednesday 8 December, two days after the tram crash on TV.

The broadcaster collaborated with ITN and Granada News to create the web-only video news bulletins, anchored by ITV newsreader Alastair Stewart, about events in the anniversary episodes including the major tram crash episode on 6 December

New Media Age
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Old 15-12-2010, 17:26
charliestubbs
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Great news, should hopefully encourage ITV to do more of these online specials.

I hear Garry's War Diaries also hit a good figure?
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Old 15-12-2010, 17:27
Pyramidbread
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Aye, the Army Diaries where really successful, I can see them doing a lot more online specials
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