On the subject of the official, proper, ratings, I've been analysing the Christmas (so far) ratings and there really are some exceptional figures which deserve posting up on the thread as I don't think any of the following have been particularly flagged on here - I know we all get excited about the daily overnights, but these numbers are the gold standard of ratings, the ones that really count.
SPORTS PERSONALITY 7.12m - thrilled for it to clear 7m
THE APPRENTICE/YOU'RE HIRED TWO HOUR COMBO - 8.67m (9.07-11.07pm!) - must have been close to 10m for the main show? Stupid BBC1 for not allowing BARB to report a potential 10m audience for them!
ROYAL VARIETY PERFORMANCE 8.90m - brilliant against an ITV soap block; would surely have been 9.5m and an entry in the Top 20 of 2010 had it aired the following Wednesday
THE IMPRESSIONS SHOW (repeat) 5.79m - must be one of the highest repeat audiences of 2010; probably 2-3 times the audience of the first showing
(Actually -
THE GRUFFALO got
6.24m for its Christmas Day repeat)
MIRANDA 4.82m - wow, just massive for a BBC2 sitcom! She got 6.68m if you include the late night repeat. Nearly 7m! Get it on BBC1!
TOP GEAR (series) 7.13m - dumped on a Tuesday night opposite Holby; many assumed it was a repeat and didn't watch. Sensational rating! (It got 9.23m including the repeat!)
TOP GEAR MIDDLE EAST SPECIAL 7.68m - opposite EastEnders with 9.1m and overlapping with Upstairs Downstairs and Benidorm, two ratings hits. To say folk were writing TG off as past-it and the slide, for it to get two big 7m+ audiences in the same week shows there is life in the old dog yet
UPSTAIRS DOWNSTAIRS 8.85m - above expectations considering it was up against two 7m+ rated shows on BBC2 and ITV1, and on traditionally low-rating Boxing Day night. Great for it to come so agonisingly close to the 9m mark
EASTENDERS - all 4 regular eps 20-24 December cleared 10m in the officials, including a hefty 11.42m on the Monday. Plus 12.6m on Christmas Day and a very respectable Boxing Day bonus ep rating of 9.11m against Top Gear's 7.7m!
SHREK THE THIRD and SHREK THE HALLS - Shrek III getting
7.8m at 3.10pm in the afternoon; well up on previous efforts in that slot; would defo have got 9m+ in a teatime/early evening slot. Meanwhile, STH getting
5.74m for its now traditional annual repeat. Will STH's ratings ever decline?!
THE NATIVITY 5.77m and 5.70m (presumably the other 2 were 5m+ too). Mega ratings for a minority viewing slot filler, up against an ITV soap.
The top 9 entries in the w/e 26/12 BBC1 Top 30 all got 10m+ figures. The next 3 were around the 9m mark too. It's a shame BARB don't give us a Top 40/50 for the Christmas weeks, because you just know there are so many other ratings buried further down that would cause a few

s but we never get to see them.
BENIDORM 7.41m - didn't deserve it based on its quality/clapped-out nature, but that is one sensational rating considering what it was up against. Endlessly promoted of course, but definitely one of the stand-out ratings this Christmas.
As well as BBC1 has done this Christmas, it's BBC2 who will be popping the champagne corks I think. Three separate 7m or more ratings over the holidays (assuming Eric & Ern gets to 7m), Miranda just short of 7m with the repeat, and loads of stuff in the 3-4m range, including golden oldies.
ITV1 hasn't, by any stretch, had a disaster - helped by some positive schedules on its part, even if they did collapse in places.