Originally Posted by D.M.N.:
“Thursday 6th January 2011
BBC One
19:00 - Celebrity Mastermind: 5.65m (23.8%)
19:29 + 22:00 - EastEnders: 11.42m
20:00 - DIY SOS: 5.23m (20.1%)
BBC Two
21:00 - The Sinking of the Laconia: 2.93m (12.1%)
ITV4
22:00 - The Ashes: 957,000 (4.8%)”
Those are the standouts for me last night.
Great numbers, particularly Mastermind against EmFm - 5.7m?!
Originally Posted by D.M.N.:
“Thursday 6th January 2011
BBC One
21:30 - Not Going Out: 4.75m (19.4%)
* highest-ever audience
* previous high: 3.76m (17.0%)”
I knew it was obviously NGO's best rating, but was 3.76m really its best ever?
Sure it had low 4m's when it first launched before dropping off - perhaps they were officials?
Originally Posted by CSHY:
“I was merely asking for clarification. I know 6.5m is still good for a Thursday.
but you have to wonder why the Beeb gave it such a plum opening slot and then proceeded to promote it to death. they even trailed it after Homes Under The Hammer yesterday ffs.
maybe they feared a turkey?”
You have to wonder where they could have put CFWM in the schedules and got it to deliver better than 6.5m. They can't give it a Christmas Day/New Year's Day slot and an EE/Royle Family lead-in every week. But they gave it two massive nights to launch on (admittedly with two weak episodes), which was the best they could do.
Thursday 9pm was the slot Little Britain had for its 2 BBC1 series, admittedly before an increasingly desperate ITV marched its tanks onto the Thursday night lawn with the 8pm soap block. So the 8m+ that LB got is too ambitious now, and of course LB was more consistently funny. Sunday 9pm has potential, but it doesn't really fit in with what BBC1 delivers on Sundays. Friday night is a proven comedy flop night, and no other weeknight slot would deliver better than 6.5m IMO.
A 9pm Saturday slot, between the lotto show and a 9.30 showing of Casualty might be a decent slot, but I still couldn't see it getting more than 6.5m on a regular Saturday.
And of course, it will be getting higher than 6.5m because that is just the overnight. I'm confident now that CFWM can sustain 7m+ for its run, which will be quite a result.
Plus it can help Not Going Out finally find an audience which it, mystifyingly, has never been able to do.