Originally Posted by iaindb:
“The first two series of Doc Martin played on Thursdays to big ratings. I reckon series 5 will also be on Thursdays. Or.......
I said before series 4 that ITV could have moved up Tuesday to prop up their weakest day (like BBC1 used The Apprentice to boost their weakest day, Wednesday.)
Downton fits Sunday night like a glove. I reckon ITV would only move it if they found a brand new drama that they felt could become a smash-hit with a lead-in from X Factor.
Or they could try out a drama on Saturday to cash in on Saturday's big X Factor audience.”
It looks like ITV will be having a bumper autumn in terms of high-scoring drama, with a possible lineup of:
Downton Abbey - Sunday
Doc Martin - Thursday
Benidorm - Friday
It might be foolish to have Doc Martin and Benidorm - both comedy dramas - on at the same time only one day apart. Having said that, they both appeal to different audiences.
Using Doc Martin and Benidorm as anchors, ITV could certainly create a comedy-drama rota on Thursday nights - alongside filler entertainment like Paul O'Grady Live.
Friday's, as I've said before, is not a good day for anything - overall viewing is down, particularly among younger viewers which ITV strives for - so why not go ABC1 crazy and have some classic drama between 8pm-10pm.
It shouldn't cost much, and it won't do any harm to ITV's reputation - ITV3 dramas on Friday and Saturday's often get over 1m.
Downton Abbey will anchor Sunday nights, but if Doc Martin moves to Thursday - what else can? Lewis has a lot of mileage, but I do think Sunday (despite
Fudd's reservations) should be given the soap treatment.
January-March
7:00pm Emmerdale
7:30pm Coronation Street
8:00pm Dancing on Ice
9:00pm Married, Single, Other
10:00pm News at Ten
March-May
7:00pm Emmerdale
7:30pm Coronation Street
8:00pm Britain's Got Talent
*split into two one-hour shows (Saturday & Sunday)
9:00pm ?
10:00pm News at Ten
Late May/early June
7;00pm Emmerdale
7:30pm Coronation Street
8:00pm
*sitcom pilot*
8:30pm Britain's Got Talent
10:00pm News at Ten