Originally Posted by rzt:
“Although I'd like to see the DOI lead-in used better, I don't think from a business point of view, ITV would do what you're suggesting. They would probably have to have 2-3 fewer sets of ad breaks during the 9pm drama or fewer adverts earlier in the evening (same problem essentially). As a one-off it could be okay but if they're losing 2-3 potential ad breaks every week for an expensive drama, that's a lot of money lost.”
“Although I'd like to see the DOI lead-in used better, I don't think from a business point of view, ITV would do what you're suggesting. They would probably have to have 2-3 fewer sets of ad breaks during the 9pm drama or fewer adverts earlier in the evening (same problem essentially). As a one-off it could be okay but if they're losing 2-3 potential ad breaks every week for an expensive drama, that's a lot of money lost.”
Perhaps true - well - I think the answer is then to split Dancing on Ice on Saturday and Sunday - as you and Score agreed - it's strange how ITV have not done this.
It has been generally noticed that ITV's winter Saturday night schedule has been sometimes short-of-content (perhaps not this year) but definitely nearly always short of ratings. Dancing on Ice, starting at 6pm, would get it going I reckon.
Originally Posted by rzt:
“I don't think ITV have used the "Monday Night Thriller" brand in at least 18 months. I know there's been plenty of dramas airing on Mondays but I haven't seen them branded as that - they've simply been dramas which have aired on Mondays, most of which have been under the "Drama Premieres" tagline. I'm sure there'll be dramas back on Mondays after The Biggest Loser is over.”
“I don't think ITV have used the "Monday Night Thriller" brand in at least 18 months. I know there's been plenty of dramas airing on Mondays but I haven't seen them branded as that - they've simply been dramas which have aired on Mondays, most of which have been under the "Drama Premieres" tagline. I'm sure there'll be dramas back on Mondays after The Biggest Loser is over.”
This is a travesty IMO - and I think 'The Biggest Loser' will be another 'Tycoon' (which also aired in the high-profile Monday night slot in 2007). Having said that, while The Biggest Loser has been done over the pond, and as a daytime show, it shouldn't be as bad as Tycoon - which at the time was a blatant copy of the already ascending Apprentice.
Monday Night Thrillers was a great brand, and these three-part dramas really need that slot in the winter - Kidnap and Ransom will not really work on Thursday's I don't think.
Fincham probably wants Thursday's to become more of the focal point, in order to help Corrie - but I think it's damaging.
Heaven help they try to air something entertaining.
Come Rain Come Shine did well, but was hoping for a bit higher.
