I agree, I was so disappointed with both Artem and Aliona's choreography, they both tried too hard!
James on the other hand, although he didn't stretch Pamela to the point of mistakes and dodgy timing, managed to tell a fabulous story (was I the only one to get that it was NOT the Dirty Dancing routine but a story of their dance journey through the weeks, starting with their week 1 waltz?) and added lifts where necessary, not just for the sake of it. I think only Camilla has been more clever with her showdance choreography, and she didn't feel the need to use a million lifts either. The rules do not say 'you must do loads of lifts and tricks'!
Matt and Kara's left me feeling flat. Pamela's didn't excite me, but it didn't leave me disappointed either. The one decent spot in a bad year for showdances.