I suppose you mean that the Urban market would lose out, but what about the rest of the population!

How did you work 60% out?

difference is, that with a bourbon, it will mostly be drank straight and there are better out there already, people are very snobbish when it comes to whiskey, Chris' prism can be shotted or used with a mixer or in a cocktail. His has the most commercial ability and would capture the younger market better.

Thanks for the benefit of your vast commercial expertise.

Chris was just as rude to her.. she asked him to let her finish twice and he just kept droning on repeating himself... admittdly a tactic which had stood him in good stead in earlier shows.... but he COULD have let her finish then shot her down... but he didn't!

When was this? if you mean in the final it was Stella who was talking over him.

I thought Chris was better

Chris - straight A student
Stella - left school at 15

Was there ever really a question as to which person Sugar would hire?

Although to be fair it wasn't actually her product, she didn't come up with the name or the basic idea for a bourbon product.

Nor did she come up with the taste.

Don't forget her rolling her eyes and grinning when he started talking. Very patronising, and arrogant, and yes, smug.

I personally cannot stand her. I think she had the stronger campaign in this task, and did deserve to win based on that, but I genuinely wish she hadn't.

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three cheers that Stella won. As Nick rightly said about Stella, and here I quote him: 'Stella is a shooting star.'

I would not employ Chris, too much of a loose canon and likely not to stick with the job for long.



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Maybe Stella was the stronger candidate, but at the same time Chris seemed to possess what Alan Sugar kept on going on about - the entrepreneurial flare, that people who were overall very strong got fired for having a supposed lack of.
Also, Chris is younger and needs to be moulded, yes, but he has so much potential, and surely that fits in much better with the role of an apprentice.

Um, it kinda was. The experts preferred it; it was distinctive and would look good on a backlit bar shelf. The triangular shape reflected the 3 ingredients, and the "every side of your personality" tagline, so it contributed to the campaign.

Well I think being a bit 'boring' is possibly the correct route for the market.

I mean of course nobody is gonna be able to create and market a brand new drink that will sell loads in the space of two days but from a conceptual point of view Stella got the fundementals correct.

With Stella's the concept of design was classic (or boring) enough to appeal the older, more discerning drinkers while at the same time modern enough for the younger market.

Chris's however was more gimmicky which puts off the 'serious' drinkers but at the same time it's gimmickness was slightly... I suppose old fashioned, not very youthful. it kinda reminded me of some eighties yuppie cocktail mixer.

It would have been great as a perfume bottle I think.

I think the thing most people are forgetting is that Chris was on the losing team SIX times. And that shouldn't be covered up because of the fact Chris was open to taking more risks.

Ideally, Lord Sugar wanted someone that would take risks AND succeed. At the end of the day, he wanted to hire someone that was successful in previous tasks, as opposed to failing more than half the time.

But at the same time in the real world a proper 'apprentice' doesn't get started on a wage that even high level management with 25 years experience don't earn.

I suppose it's a bit of a paradox really.

Chris shouldn't of even been in the final.He was a shambles all series.It's no coincidence he was in the losing team so many times + people like Stella,Joanne,Liz etc were always winning.Joanne or Liz should have been in the final instead of him.
Thank god it's not the public who vote on the Apprentice or the crap housewifes favourite would always win like on shows like the X Factor,not the deseved winner.

I think this task perfectly summed Stella up.... not really creative in the slightest, but carried out very well and professionally.

Very corporate.

I am a big fan of hers, but I didn't like her little outburst at Chris aout lacking passion.

Nah. You are just parroting what you've read on the internet by Chris fans, and what one or two people have suggested on TA. What Chris came up with in the final was bizarre, rather than creative, ie let's do something different for the sake of it. Look on the supermarket drink shelves. See any highly unusually shaped bottles of drink there? No, for good reason.It was Stella's team that came up with the smarter concept.

What's done is done, but to answer the OPs original question, "yes", but not tonight!

Now that I do agree with. I found Chris and Stella very monotone and unexciting so wasn't really bothered who won. It seems that Jamie's excellent negotiating skills and Liz's great pitch that won them the record breaking deal with the Baby company counted for nothing in the end.

Well, Lord Sugar himself said he is not infallible but he has to make a decision. I think either candidate would have been a worthy winner, it was a great final.

Quite - a similar outburst from Paloma got her fired Double standards Sir Alan......

It was not similar at all. Paloma was attacking their work based knowledge and experience which she knew little about. Hence why both got upset with her.
Stella attacked his passion in comparison to hers.

What does Stella know about Chris's passion?

She spent 12 weeks with the guy and passion is something you can tell. Paloma couldn't have known intricate details of the others portfolio and job achievements or experience.