Does anyone actually like the name, I think it's one of the worst names for an alcoholic drink I've ever heard.

It sounds made up at the last minute and what a child could think of.

it aready exsisted according to this;
http://www.urbandictionary.com/defin...rban%20bourbon

it says urban bourbon but thats fairly close to urbon bourbon

Disagree. I thought that both contestants really pulled it out of the bag with their concepts. Prism, with it's striking bottle, was more eye catching but Urbon did a great job off taking what is traditionally seen as an old man's drink and making it look modern and unisex.

I liked it. Didnt like Prism as a name.

Southern Comfort, amazing looking bottle, unisex and tastes nice. Market Leader.

Urbon, unisex, tastes nasty according to the boadroom, looks like a vinegar bottle.

Do you think Southern Comfort was created in 3 days?

Given that it was an initial pitch created in a very tight schedule it's not surprising that it isn't the perfect finished article but with some tweeking I could definately see it being a success.

But you disgree so you're obvisouly right.

I didn't like it. Tho I just thought of this why didn't they have to price it this year. Were thes only being promoted as bar drinks.

The price is a good point as I'm sure the Prism one would be more expensive to manufacture?

I am sure the young professionals:yawn: it is aimed at wouldn't mind - once they have a few pints in the City they could drink urine and they wouldn't notice.

would it though, the Urbon drink might have been more expensive to produce and possibly contained more alcohol. agree though the Prism bottle would have probably been very expenive to produce.

would it though, the Urbon drink might have been more expensive to produce and possibly contained more alcohol. agree though the Prism bottle would have probably been very expensive to produce.

It's alright, better than Prism I thought (not even a prism shaped bottle). Also the Prism bottle looked as if it could be easily with the shape of it.