|
||||||||
Product placement ban lifted in February |
![]() |
|
|
Thread Tools | Search this Thread |
|
|
#1 |
|
Forum Member
Join Date: May 2010
Location: Frescho FastTrack
Posts: 9,323
|
Product placement ban lifted in February
Marketing Week (Source)
Get ready to see characters drinking Lucozade and asking for a pint of Fosters in the soaps
|
|
|
|
|
Please sign in or register to remove this advertisement.
|
|
|
#2 |
|
Forum Member
Join Date: Nov 2001
Location: UK
Posts: 1,641
|
Hmm...
"The new legislation will also ban product placement of any tobacco, alcohol, baby milk, weapons, escort agencies, medicines and gambling brands as well as any foods or drinks high in fat, salt or sugar. " So, is there anything left that could be placed in a soap? Maybe people will start to get their shopping delivered by Tesco or something. Or Ken in Corrie could read the Guardian (I'm sure he'd be a Guardian reader) whereas Kevin would read the Mirror. |
|
|
|
|
|
#3 |
|
Forum Member
Join Date: May 2010
Location: Frescho FastTrack
Posts: 9,323
|
Ah I didn't see that bit xD they could mention car brands, cereals, and video games I guess (David di actually mention Command & Conquer a few weeks ago in Corrie xD)
|
|
|
|
|
|
#4 |
|
Forum Member
Join Date: Nov 2010
Posts: 13,706
|
They'll all buy their furniture from Harvey'sthefurniturestorebringingyourhometolife.
|
|
|
|
|
|
#5 |
|
Forum Member
Join Date: May 2010
Location: Frescho FastTrack
Posts: 9,323
|
Quote:
Hmm...
"The new legislation will also ban product placement of any tobacco, alcohol, baby milk, weapons, escort agencies, medicines and gambling brands as well as any foods or drinks high in fat, salt or sugar. " So, is there anything left that could be placed in a soap? Maybe people will start to get their shopping delivered by Tesco or something. Or Ken in Corrie could read the Guardian (I'm sure he'd be a Guardian reader) whereas Kevin would read the Mirror. Corrie could probably advertise the Manchester Evening News |
|
|
|
|
|
#6 |
|
Forum Member
Join Date: Nov 2010
Posts: 13,706
|
Quote:
Ken does read the Gaurdian xD when he planned to leave the street, he mentioned to Norris to cancel his subscription to the Gaurdian
Corrie could probably advertise the Manchester Evening News |
|
|
|
|
|
#7 |
|
Forum Member
Join Date: May 2010
Location: Frescho FastTrack
Posts: 9,323
|
Quote:
I also remember Rita saying something about the Sun when Jack went to live with Connie: "There's been a copy of the Sun going to No.9. for as long as I can remember"
|
|
|
|
|
|
#8 |
|
Forum Member
Join Date: Jul 2010
Posts: 716
|
Quote:
lol I love how they have little things like that, I wonder if the street has any Daily Fail readers? (Probably the Platts xD)
|
|
|
|
|
|
#9 |
|
Forum Member
Join Date: May 2010
Location: Frescho FastTrack
Posts: 9,323
|
Quote:
definitely Norris
|
|
|
|
|
|
#10 |
|
Inactive Member
Join Date: May 2006
Location: Inside A Large Hadron Collider
Posts: 8,126
|
I think product placement is possibly a downhill slope to the point where brands will be sponsoring set designs and wardrobes, as if we're not all bombarded enough with advertisments.
Also, regarding the restrictions on 'unhealthy foods' I'd like to see the broadcasters take on huge global companies who are going to claim their food IS healthy and can afford the legal fees to lobby and battle any legislation. Who is going to make the judgement on what is 'healthy'? Many strict nutritionists think anyting less than a vegan wholefood diet is unhealthy, some nutritionists think 'real' sugar is OK but subsitute sugar is toxic whereas others have the opposite opinion. Also, people in soaps eat junk food all the time, crisps, chips, kebabs, burgers, chicken nuggets (Bianca!) plus alcohol and cigarettes. Does this mean for example if we see someone eating a pizza from a box, it can't have a name of a real pizza company or supermarket on it just because it's got a high fat and salt content, whereas we can see somone eating Cornflakes (which have a differently unhealthy high salt and sugar content) and how are broadcasters going to defend themselves when a pizza company or someone like McD's decides to tackle that discrimination in court? Product placement has been omnipresent and somewhat subliminal for a long time so maybe it's better to get it out in the open but I think it's a minefield. |
|
|
|
|
|
#11 |
|
Forum Member
Join Date: May 2010
Location: Frescho FastTrack
Posts: 9,323
|
There are strict rules still in place, product placement must not intrude on the drama of a show
|
|
|
|
|
|
#12 |
|
Forum Member
Join Date: Nov 2009
Posts: 5,625
|
Quote:
Hmm...
"The new legislation will also ban product placement of any tobacco, alcohol, baby milk, weapons, escort agencies, medicines and gambling brands as well as any foods or drinks high in fat, salt or sugar. "
|
|
|
|
|
|
#13 |
|
Inactive Member
Join Date: May 2006
Location: Inside A Large Hadron Collider
Posts: 8,126
|
Quote:
There are strict rules still in place, product placement must not intrude on the drama of a show
![]() Also, I wonder do they have to get a brands permission first? Because there's always negative placement too, such as THAT 'jungle' wallpaper in Philth Mitchell's house is never going to sell a single roll ever again. |
|
|
|
|
|
#14 |
|
Forum Member
Join Date: Mar 2009
Posts: 14,370
|
It could be good sign as it would mean soaps will get more money and be able to invest that in producing more quality drama I'm sure a lot of them are on a tight budget at the moment so any product placements would be some much need cash for the soaps.
As long as its done subtly I really don't see a problem, would this apply to EastEnders though seeing as its funded by the license fee, would they be allowed to advertise such products, I know we sometimes see brands name in the minute mart and stuff but it would be the total opposite to advertised channel such as ITV and C4. |
|
|
|
|
|
#15 |
|
Guest
Join Date: Apr 2010
Posts: 1,026
|
Quote:
It could be good sign as it would mean soaps will get more money and be able to invest that in producing more quality drama I'm sure a lot of them are on a tight budget at the moment so any product placements would be some much need cash for the soaps.
As long as its done subtly I really don't see a problem, would this apply to EastEnders though seeing as its funded by the license fee, would they be allowed to advertise such products, I know we sometimes see brands name in the minute mart and stuff but it would be the total opposite to advertised channel such as ITV and C4. But I do prefer EastEnders for actually showing items in the Mini Mart etc; it does add a sense of 'realism.' |
|
|
|
|
|
#16 |
|
Guest
Join Date: Apr 2010
Posts: 1,026
|
Quote:
I think product placement is possibly a downhill slope to the point where brands will be sponsoring set designs and wardrobes, as if we're not all bombarded enough with advertisments.
Also, regarding the restrictions on 'unhealthy foods' I'd like to see the broadcasters take on huge global companies who are going to claim their food IS healthy and can afford the legal fees to lobby and battle any legislation. Who is going to make the judgement on what is 'healthy'? Many strict nutritionists think anyting less than a vegan wholefood diet is unhealthy, some nutritionists think 'real' sugar is OK but subsitute sugar is toxic whereas others have the opposite opinion. Also, people in soaps eat junk food all the time, crisps, chips, kebabs, burgers, chicken nuggets (Bianca!) plus alcohol and cigarettes. Does this mean for example if we see someone eating a pizza from a box, it can't have a name of a real pizza company or supermarket on it just because it's got a high fat and salt content, whereas we can see somone eating Cornflakes (which have a differently unhealthy high salt and sugar content) and how are broadcasters going to defend themselves when a pizza company or someone like McD's decides to tackle that discrimination in court? Product placement has been omnipresent and somewhat subliminal for a long time so maybe it's better to get it out in the open but I think it's a minefield. |
|
|
|
|
|
#17 |
|
Forum Member
Join Date: Mar 2009
Posts: 14,370
|
Quote:
No, the BBC is still not allowed to product place any items.
But I do prefer EastEnders for actually showing items in the Mini Mart etc; it does add a sense of 'realism.' I agree its good thing as it does add some realism. |
|
|
|
|
|
#18 |
|
Forum Member
Join Date: Dec 2009
Posts: 18,115
|
OMG are our soaps are gonna turn into "The Truman Show"
![]() ![]()
|
|
|
|
|
#19 |
|
Inactive Member
Join Date: May 2006
Location: Inside A Large Hadron Collider
Posts: 8,126
|
Quote:
I admire your concerns, but I disagree somewhat. I've noticed Jean passing around a tin of chocolate in EastEnders, bottles of spirits in The Woolpack and bags of sugar in Roy's Rolls; but not once did I feel it ruined the programme for me (personally.)
![]() My concerns are about the wider ethical and moral implications - IMO this effectively turns UK TV drama into nothing more than a potential advertising opportunity and some companies and some producers are going to exploit that, it's obvious before it's even happened. The whole thing is a litigation nightmare. Also, I think the idea of 'badvertising' is quite funny, do companies have a right to say they don't want a product connected to a show or a character or can't they control it? There's so many questions raised here I could write a book - at least all the legislation and minute detail required will keep a whole sector of people in jobs right now. |
|
|
|
|
|
#20 |
|
Inactive Member
Join Date: May 2006
Location: Inside A Large Hadron Collider
Posts: 8,126
|
I'm just reading a book at the mo written by a guy who got well known by quoting his dad's sayings on Twitter. The thing that's starting to bug me is that throughout the book, there's four or five brand names that are repeated over and over again in a positive manner. In my mind, it just seems wide open to the possibility that as opposed to 'realism' this is just a fact that those brands sponsored the publication of the book. It's kind of spoiling it.
Also, regarding alcohol etc not being named, there's ways around that, for example in Two And A Half Men, which is sponsored by Disaronno, the Charlie Harper (Charlie Sheen) character constantly drinks from an exact shaped very distinctive bottle albeit it has no name featured. He sometimes mentions that his brother should not drink his 'quality' supplies, but stick to the super market own brand. Clearly, promoting the liqueur whilst not actually naming it in the show. |
|
|
|
|
|
#21 |
|
Forum Member
Join Date: Mar 2009
Posts: 14,370
|
Quote:
I'm just reading a book at the mo written by a guy who got well known by quoting his dad's sayings on Twitter. The thing that's starting to bug me is that throughout the book, there's four or five brand names that are repeated over and over again in a positive manner. In my mind, it just seems wide open to the possibility that as opposed to 'realism' this is just a fact that those brands sponsored the publication of the book. It's kind of spoiling it.
Also, regarding alcohol etc not being named, there's ways around that, for example in Two And A Half Men, which is sponsored by Disaronno, the Charlie Harper (Charlie Sheen) character constantly drinks from an exact shaped very distinctive bottle albeit it has no name featured. He sometimes mentions that his brother should not drink his 'quality' supplies, but stick to the super market own brand. Clearly, promoting the liqueur whilst not actually naming it in the show. hmm yeah its really all goes down too how it is done, if it constantly mentioned on screen than no that would be quite off putting, if its in the background and its subtly done so it don't move away from the scene then its not a big issue, I think when it become more prominent than it becomes a problem. |
|
|
|
|
|
#22 |
|
Inactive Member
Join Date: May 2006
Location: Inside A Large Hadron Collider
Posts: 8,126
|
Quote:
Do you mean Sh*t my dad says which got a sitcom commissioned?,
hmm yeah its really all goes down too how it is done, if it constantly mentioned on screen than no that would be quite off putting, if its in the background and its subtly done so it don't move away from the scene then its not a big issue, I think when it become more prominent than it becomes a problem. I'm getting slightly fed up that despite it's poverty of content - ie. there's not much to this book, although the quotes are funny and I like the sentiment - there's an endless mention of eating snickers and dad who is strictly health conscious eating grape nuts every day apropros of nothing. |
|
|
|
|
|
#23 |
|
Forum Member
Join Date: Feb 2010
Posts: 3,075
|
Quote:
Ah I didn't see that bit xD they could mention car brands, cereals, and video games I guess (David di actually mention Command & Conquer a few weeks ago in Corrie xD)
|
|
|
|
|
|
#24 |
|
Forum Member
Join Date: May 2010
Location: Frescho FastTrack
Posts: 9,323
|
Quote:
Every soap should mention more games!
|
|
|
|
|
|
#25 |
|
Forum Member
Join Date: Aug 2004
Location: North East England
Posts: 8,984
|
Quote:
. Or Ken in Corrie could read the Guardian (I'm sure he'd be a Guardian reader) whereas Kevin would read the Mirror.
|
|
|
![]() |
|
All times are GMT. The time now is 12:59.



