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Product placement ban lifted in February


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Old 20-12-2010, 14:10
Pyramidbread
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Marketing Week (Source)

Get ready to see characters drinking Lucozade and asking for a pint of Fosters in the soaps
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Old 20-12-2010, 14:15
dronkula
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Hmm...

"The new legislation will also ban product placement of any tobacco, alcohol, baby milk, weapons, escort agencies, medicines and gambling brands as well as any foods or drinks high in fat, salt or sugar. "

So, is there anything left that could be placed in a soap? Maybe people will start to get their shopping delivered by Tesco or something. Or Ken in Corrie could read the Guardian (I'm sure he'd be a Guardian reader) whereas Kevin would read the Mirror.
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Old 20-12-2010, 14:17
Pyramidbread
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Ah I didn't see that bit xD they could mention car brands, cereals, and video games I guess (David di actually mention Command & Conquer a few weeks ago in Corrie xD)
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Old 20-12-2010, 14:20
KornerKabin
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They'll all buy their furniture from Harvey'sthefurniturestorebringingyourhometolife.
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Old 20-12-2010, 14:21
Pyramidbread
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Hmm...

"The new legislation will also ban product placement of any tobacco, alcohol, baby milk, weapons, escort agencies, medicines and gambling brands as well as any foods or drinks high in fat, salt or sugar. "

So, is there anything left that could be placed in a soap? Maybe people will start to get their shopping delivered by Tesco or something. Or Ken in Corrie could read the Guardian (I'm sure he'd be a Guardian reader) whereas Kevin would read the Mirror.
Ken does read the Gaurdian xD when he planned to leave the street, he mentioned to Norris to cancel his subscription to the Gaurdian

Corrie could probably advertise the Manchester Evening News
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Old 20-12-2010, 14:24
KornerKabin
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Ken does read the Gaurdian xD when he planned to leave the street, he mentioned to Norris to cancel his subscription to the Gaurdian

Corrie could probably advertise the Manchester Evening News
I also remember Rita saying something about the Sun when Jack went to live with Connie: "There's been a copy of the Sun going to No.9. for as long as I can remember"
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Old 20-12-2010, 14:26
Pyramidbread
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I also remember Rita saying something about the Sun when Jack went to live with Connie: "There's been a copy of the Sun going to No.9. for as long as I can remember"
lol I love how they have little things like that, I wonder if the street has any Daily Fail readers? (Probably the Platts xD)
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Old 20-12-2010, 14:44
emma daily
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lol I love how they have little things like that, I wonder if the street has any Daily Fail readers? (Probably the Platts xD)
definitely Norris
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Old 20-12-2010, 14:47
Pyramidbread
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Actually yeah, that'd suit him xD
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Old 20-12-2010, 15:45
crystal_meth
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I think product placement is possibly a downhill slope to the point where brands will be sponsoring set designs and wardrobes, as if we're not all bombarded enough with advertisments.

Also, regarding the restrictions on 'unhealthy foods' I'd like to see the broadcasters take on huge global companies who are going to claim their food IS healthy and can afford the legal fees to lobby and battle any legislation. Who is going to make the judgement on what is 'healthy'? Many strict nutritionists think anyting less than a vegan wholefood diet is unhealthy, some nutritionists think 'real' sugar is OK but subsitute sugar is toxic whereas others have the opposite opinion. Also, people in soaps eat junk food all the time, crisps, chips, kebabs, burgers, chicken nuggets (Bianca!) plus alcohol and cigarettes. Does this mean for example if we see someone eating a pizza from a box, it can't have a name of a real pizza company or supermarket on it just because it's got a high fat and salt content, whereas we can see somone eating Cornflakes (which have a differently unhealthy high salt and sugar content) and how are broadcasters going to defend themselves when a pizza company or someone like McD's decides to tackle that discrimination in court?

Product placement has been omnipresent and somewhat subliminal for a long time so maybe it's better to get it out in the open but I think it's a minefield.
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Old 20-12-2010, 15:47
Pyramidbread
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There are strict rules still in place, product placement must not intrude on the drama of a show
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Old 20-12-2010, 15:52
BeeBumble
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Hmm...

"The new legislation will also ban product placement of any tobacco, alcohol, baby milk, weapons, escort agencies, medicines and gambling brands as well as any foods or drinks high in fat, salt or sugar. "
I love how baby milk is randomly slotted in there between alcohol and weapons.
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Old 20-12-2010, 15:53
crystal_meth
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There are strict rules still in place, product placement must not intrude on the drama of a show
I'm just gona get so hooked on spotting product placement that WILL be the drama! I'm bad enough already

Also, I wonder do they have to get a brands permission first? Because there's always negative placement too, such as THAT 'jungle' wallpaper in Philth Mitchell's house is never going to sell a single roll ever again.
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Old 20-12-2010, 16:17
Harlowe
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It could be good sign as it would mean soaps will get more money and be able to invest that in producing more quality drama I'm sure a lot of them are on a tight budget at the moment so any product placements would be some much need cash for the soaps.

As long as its done subtly I really don't see a problem, would this apply to EastEnders though seeing as its funded by the license fee, would they be allowed to advertise such products, I know we sometimes see brands name in the minute mart and stuff but it would be the total opposite to advertised channel such as ITV and C4.
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Old 20-12-2010, 16:30
12december1984
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It could be good sign as it would mean soaps will get more money and be able to invest that in producing more quality drama I'm sure a lot of them are on a tight budget at the moment so any product placements would be some much need cash for the soaps.

As long as its done subtly I really don't see a problem, would this apply to EastEnders though seeing as its funded by the license fee, would they be allowed to advertise such products, I know we sometimes see brands name in the minute mart and stuff but it would be the total opposite to advertised channel such as ITV and C4.
No, the BBC is still not allowed to product place any items.

But I do prefer EastEnders for actually showing items in the Mini Mart etc; it does add a sense of 'realism.'
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Old 20-12-2010, 16:36
12december1984
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I think product placement is possibly a downhill slope to the point where brands will be sponsoring set designs and wardrobes, as if we're not all bombarded enough with advertisments.

Also, regarding the restrictions on 'unhealthy foods' I'd like to see the broadcasters take on huge global companies who are going to claim their food IS healthy and can afford the legal fees to lobby and battle any legislation. Who is going to make the judgement on what is 'healthy'? Many strict nutritionists think anyting less than a vegan wholefood diet is unhealthy, some nutritionists think 'real' sugar is OK but subsitute sugar is toxic whereas others have the opposite opinion. Also, people in soaps eat junk food all the time, crisps, chips, kebabs, burgers, chicken nuggets (Bianca!) plus alcohol and cigarettes. Does this mean for example if we see someone eating a pizza from a box, it can't have a name of a real pizza company or supermarket on it just because it's got a high fat and salt content, whereas we can see somone eating Cornflakes (which have a differently unhealthy high salt and sugar content) and how are broadcasters going to defend themselves when a pizza company or someone like McD's decides to tackle that discrimination in court?

Product placement has been omnipresent and somewhat subliminal for a long time so maybe it's better to get it out in the open but I think it's a minefield.
I admire your concerns, but I disagree somewhat. I've noticed Jean passing around a tin of chocolate in EastEnders, bottles of spirits in The Woolpack and bags of sugar in Roy's Rolls; but not once did I feel it ruined the programme for me (personally.)
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Old 20-12-2010, 16:38
Harlowe
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No, the BBC is still not allowed to product place any items.

But I do prefer EastEnders for actually showing items in the Mini Mart etc; it does add a sense of 'realism.'
hmm shame would give them some much need money seeing as there budget been slashed.

I agree its good thing as it does add some realism.
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Old 20-12-2010, 16:51
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OMG are our soaps are gonna turn into "The Truman Show"
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Old 20-12-2010, 17:06
crystal_meth
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I admire your concerns, but I disagree somewhat. I've noticed Jean passing around a tin of chocolate in EastEnders, bottles of spirits in The Woolpack and bags of sugar in Roy's Rolls; but not once did I feel it ruined the programme for me (personally.)
I'm not saying that ruins the show for me you nutter!

My concerns are about the wider ethical and moral implications - IMO this effectively turns UK TV drama into nothing more than a potential advertising opportunity and some companies and some producers are going to exploit that, it's obvious before it's even happened. The whole thing is a litigation nightmare.

Also, I think the idea of 'badvertising' is quite funny, do companies have a right to say they don't want a product connected to a show or a character or can't they control it? There's so many questions raised here I could write a book - at least all the legislation and minute detail required will keep a whole sector of people in jobs right now.
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Old 20-12-2010, 17:13
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I'm just reading a book at the mo written by a guy who got well known by quoting his dad's sayings on Twitter. The thing that's starting to bug me is that throughout the book, there's four or five brand names that are repeated over and over again in a positive manner. In my mind, it just seems wide open to the possibility that as opposed to 'realism' this is just a fact that those brands sponsored the publication of the book. It's kind of spoiling it.

Also, regarding alcohol etc not being named, there's ways around that, for example in Two And A Half Men, which is sponsored by Disaronno, the Charlie Harper (Charlie Sheen) character constantly drinks from an exact shaped very distinctive bottle albeit it has no name featured. He sometimes mentions that his brother should not drink his 'quality' supplies, but stick to the super market own brand. Clearly, promoting the liqueur whilst not actually naming it in the show.
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Old 20-12-2010, 17:37
Harlowe
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I'm just reading a book at the mo written by a guy who got well known by quoting his dad's sayings on Twitter. The thing that's starting to bug me is that throughout the book, there's four or five brand names that are repeated over and over again in a positive manner. In my mind, it just seems wide open to the possibility that as opposed to 'realism' this is just a fact that those brands sponsored the publication of the book. It's kind of spoiling it.

Also, regarding alcohol etc not being named, there's ways around that, for example in Two And A Half Men, which is sponsored by Disaronno, the Charlie Harper (Charlie Sheen) character constantly drinks from an exact shaped very distinctive bottle albeit it has no name featured. He sometimes mentions that his brother should not drink his 'quality' supplies, but stick to the super market own brand. Clearly, promoting the liqueur whilst not actually naming it in the show.
Do you mean Sh*t my dad says which got a sitcom commissioned?,

hmm yeah its really all goes down too how it is done, if it constantly mentioned on screen than no that would be quite off putting, if its in the background and its subtly done so it don't move away from the scene then its not a big issue, I think when it become more prominent than it becomes a problem.
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Old 20-12-2010, 18:33
crystal_meth
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Do you mean Sh*t my dad says which got a sitcom commissioned?,

hmm yeah its really all goes down too how it is done, if it constantly mentioned on screen than no that would be quite off putting, if its in the background and its subtly done so it don't move away from the scene then its not a big issue, I think when it become more prominent than it becomes a problem.
That's the one!

I'm getting slightly fed up that despite it's poverty of content - ie. there's not much to this book, although the quotes are funny and I like the sentiment - there's an endless mention of eating snickers and dad who is strictly health conscious eating grape nuts every day apropros of nothing.
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Old 20-12-2010, 18:41
The Alpha Gamer
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Ah I didn't see that bit xD they could mention car brands, cereals, and video games I guess (David di actually mention Command & Conquer a few weeks ago in Corrie xD)
Every soap should mention more games!
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Old 20-12-2010, 18:43
Pyramidbread
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Every soap should mention more games!
Totally agree, I always saw David as more of a Call of Duty gamer than a Real Time Strategy one xD
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Old 20-12-2010, 18:47
wallo mr slug
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. Or Ken in Corrie could read the Guardian (I'm sure he'd be a Guardian reader) whereas Kevin would read the Mirror.
Ken blatantly reads the Sunday Sport
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