Originally Posted by j4Rose:
“None of the couples went on to win, but it possibly helped them to get further than they otherwise would have. I think it did help Kara's chances and it was also a bit manipulative.”
I don't agree, I think it was the least manipulative romance ever on strictly. They both were very clear and straigh forward about what was going on. The said that they fancied each other, but they will leave it after Strictly finishes to explore if a relationship could blossom between them. Couldn't have been cleared than that. If they were using it to publicity, they would have done what Ali/Brian, and Matt/Flavia did, that they kept insisting that they are just "friends" and nothing's going on between them, whilst kissing and cuddling in public, or even what James/Camilla did, pretending something's going on between them when there was nothing there.
There weren't a single photograph of them cosying up in public, or kissing during the show, and the tabloids still made up stories. Even when Artem came out on the VT and said "we are not dating now, but I will take Kara out on a date when the show's over", the media still portrayed it as "Artem's confirming they are in a relationship".
As Alli-F said already, it was the producers and presenters of the show (and the tabloids) trying to make a love story out of it. Both Kara and Artem were very professional and didn't play along the "are they, aren't they" scenario the program was trying to push on them.
Whether what it is between them will develop into a relationship, or friendship or whatever, only time will tell.