Originally Posted by Monaogg:
“Would imagine it would have to be Matt Baker or the search would throw up millions of hits.
Replicated the search (date range & News) and actually got 644 hits for Pamela Stephenson, 1720 for Matt Baker & 587 for Kara Tointon. As this is specifically a news search full names for all is fair as News items will use full names.
So safe to say Matt was getting the most news coverage in the week up to the final.”
Bear in mind that there were, at that time, 3 or 4 Matt Bakers in the news - a US House representative who was putting forward a bill, the chap who killed his wife and a footballer. On the search I just did for the week before, and weeding out the non-SCD Matt Baker's, all 3 contestants got about 800 mentions - mostly all in the same articles talking generically about the Strictly final.
And just on a personal observation level: As a Matt fan, I would have been delighted with additional media about him, but all we actually got separate was one additional radio interview with a North-east station (although it was worth it to hear him say that it was funny to see Anton 'wiping the floor with Ann' each week). We recorded everything with Matt in on the AT as you may expect, and looking through it, the overwhelming majority of coverage was of the 3 finalists together.
I would agree that over the course of Strictly, he probably did have more coverage but a lot of that was to do with his day job(s) as well, as the One Show thing blew up in the middle of it, which was hardly his fault.