Originally Posted by Georged123:
“Looking at the skews for Midsomer and Waterloo Road, I think ITV would prefer to have WR even though MM was over 2m higher in total ratings. 50% 65+ is not going to bring in high ad rates for Midsomer and ITV.”
“Looking at the skews for Midsomer and Waterloo Road, I think ITV would prefer to have WR even though MM was over 2m higher in total ratings. 50% 65+ is not going to bring in high ad rates for Midsomer and ITV.”
Possibly. But on the other hand, Midsomer Murders' ABC1 rating is high for ITV1 - that's what most dramas are judged by rather than 16-34s. And taking last night's demo numbers into account, ITV would make more advertising revenue with MM's 2.8m ABC1s than WR's 1.0m 16-34s. (Although I suppose WR is a cheaper show to make).
Also with Midsomer Murders, they repeat it umpteen number of times over many years so in that respect it's better for ITV and its portfolio of channels than Waterloo Road which isn't repeated and if it was, it would repeat badly.
Quote:
“Traffic Cops skews exceedingly young as well, even younger than Eastenders.”
“Traffic Cops skews exceedingly young as well, even younger than Eastenders.”
Yeah it did yesterday but Traffic Cops doesn't usually skew that young. It only skewed that young last night because the older viewers were locked into watching MM. Usually when Traffic Cops gets 4-5m (or better sometimes), its audience is of an older age profile than yesterday.





Waterloo Road didn't see the boost I expected from the EastEnders lead in and Midsomer Murders performed excellently. Good figure for the Unforgettable... I wonder how long it'll be until ITV schedule a series up against EastEnders?