Originally Posted by jonnyblack:
“+1 Channels really do open a can of worms when it comes to reporting figures. On the one hand you have the fact that if you lump the figures together then you are falsely stating the amount of people who were watching the programme at that time...”
The overnights don't include just the people watching a programme 'live' at the broadcast time. They include people who watch programmes later on the same day too (VOSDAL - Viewing on Same Day as Live). The most obvious example probably was: the Lost finale which was reported as 635k in the overnights, even though only 68k watched it 'live'.
Originally Posted by Georged123:
“Well put. I think even the ITV fans will struggle to disagree with that.”
I'm not an ITV "fan" (I like some of their shows just like how I like shows on other channels) and Robbie does bring up fair points, but there's the other side of the story too. As Jason Deans said in his MG article, there's no right or wrong way and no universally accepted method of doing it. Some sources will report it one way and others will do it another way. People will have to accept that and not throw toys of their pram. There's no point saying this thread is a "farce" or "insane" (two words which have been used already) just because the ratings which could be posted here from a source (like Digital-i's blogs for e.g) might include or exclude (depending on your viewpoint) ITV1+1 in with the ITV1 figures.
In regard to what Robbie has said about some people watching programmes twice: yes there probably are some people that do that but it's most likely a very small minority. For e.g. of Taggart's 200k audience, I really doubt anymore than 10k watched it having seen the 9pm showing. It's such a insignificant number that once the ratings are rounded to 1.dp. or even 2d.p sometimes, it won't make any difference. But it's worth noting at this point that the BBC will be adding up repeat ratings to calculate their Live+7 ratings. I am completely in favour of them doing that but it's inevitable that some 'second-time' viewers will be included in those figures. It doesn't matter though as it's probably such an insignificant number that the BBC feels it's better to include those repeat showings to give a more accurate representation of how many people watched a particular programme across the day/week.
I've also checked on the BARB website regarding the following issue and can't find an answer: if someone watches a show live (whilst recording it), and then watches the same show once again on a PVR four days later, do they get counted as 1 or 2 people in the official figures? If they're counted as 2 people, essentially this problem of repeat viewers being counted in the ratings has been going on for a long time anyway. But if someone does know the answer (and can provide a link to the BARB website showing where it's stated) it would be appreciated.
Also, like I've said previously, BBC1 programmes will probably be a beneficiary ratings-wise from the launch of ITV1+1. I'll give yesterday's example (and it gets quite complicated here so bear with me): if there had been no ITV1+1, some Silent Witness viewers (about 100k I think) would've probably watched Taggart at 9pm. So instead of having an overnight rating of 6.8m, SW could well have had 6.7m, and Taggart would've had 2.7m instead of 2.6m. Now, if the ITV1+1 viewers are completely ignored, it's advantageous to BBC1 (in the ratings "battle" which incidentally some people can take too seriously on here) because it makes the gap between the two channels look bigger than it actually is: BBC1's figure (6.8m) would be 0.1m up on what it'd have been if ITV1+1 had not been broadcasting, ITV1's would be 0.1m down (2.6m) compared to if there had been no ITV1+1 - so a gap of 0.2m in favour of BBC1 would be formed simply due to the launch of ITV1+1. On the other hand, if you were to include ITV1+1: BBC1's figure (6.8m) would be 0.1m up, ITV1's would be 0.1m up (2.8m) - so they're still on a "level pegging" so to speak. It's really quite important bearing that in mind: ITV might be a beneficiary of the ITV1+1 launch but so will some of the other terrestrial channels which don't offer a +1 service.
Despite what I've said in the previous paragraph, that does not mean I'll lump in the ratings for ITV1+1 when reporting the overnight ratings. I'll try to do exactly what I've done with C4 in the past which is to mention them separately, for e.g.: "Big Brother: 2.5m, +1: 200k". On some occasions though, like on Tuesdays and Thursdays, they might be combined when those long lists are posted as that's what the original source says - I can't do anything about that.
But for the
official series averages (such as when I post those drama or reality TV series averages), just like what I've done in the past for C4, I'll be including ITV1+1. For e.g. with Big Brother I've always included C4+1 so I've said BB9 as a series average had 3.9m (inc. +1) and I've always said that even though without +1 it had 3.6m. With ITV1, I'll do the same thing. At the end of the day, I believe for series averages, including +1 will give a more accurate impression of how many people watched a show during a day/week than if +1 isn't included. And I think it's fair to do it because as I've said earlier on, some of the non +1 terrestrial channels are going to benefit more than anything from ITV1+1 being in place.