Originally Posted by sn_22:
“Seen as we're sort of on the subject of the soaps and pre-watershed schedules in general, what sort of expectations do people have for Human Planet, 8pm on BBC One tonight?”
Probably about 4-4.5m. Hardly seen any promotion for it at all, and I had forgotten it was on tonight.
But if DIY SOS, for example, can get 5m+ against the ITV Soap Hour, then you've got to view that as the benchmark it should be hitting really.
Originally Posted by Brekkie:
“What you and Robbie forget though is the BBC is the exception, not the rule. The BBC channels are in the minority by not offering a +1 channel, and as long as the reporting is consistent and made clear, ultimately it doesn't really matter.
Will be interesting to know though if ITV2 benefits from ITV2+1 being ditched on Freeview.”
I doubt ITV2 would get any benefit from ITV2+1 being ditched, because my hunch on +1 channels is that hardly anybody (measured in the tens of thousands probably) consciously chooses to watch "an hour later" on a DOGged catch-up channel with ad breaks you can't whizz through - they'll record it on their PVR so they can skip through the ad breaks whether they watch it an hour later or two days later.
To my mind, these channels just hoover up casual viewers flicking around when "there's nothing on" whose attention is caught by something they didn't consider an hour earlier. Or who like to play at flicking back and forth between two showings of a film or 2 hour drama as a bit of fun (when there's nothing else on).
In the age of PVRs recording 2 channels whilst you watch another, and zapping through 1hour commercial TV shows in 45 minutes, I really can't see much need for +1 channels - other than for artificially inflating your "main" channel's ratings by hoovering viewers who are flicking around and just catch something.
Originally Posted by D.M.N.:
“Hope Kidnap and Ransom does ~5m tonight or higher. Doubt it though. Good tactic going straight into News at Ten without any adverts.”
Thought it was OK. Nice to see ITV try something other than a plodding police procedural or the usual soggy dramas. It looked slick.
Was it a bit "Trevor Eve by numbers" though? Or just the nature of the programme that he looked a bit half-arsed?
The nature of it, and not being "core ITV" really, makes me think it won't get stellar numbers. But I'd be surprised if it came in at sub-5m. Suspect Not Going Out (a top notch episode by the way) will take a beating (sub 4m again) but CFWM should hold up at 6m+. It will be a big disappointment for the Beeb if it does sink below it.
Not seen CFWM yet. Was it as "quite good" as last weeks?