2010 FINAL OVERALL AUDIENCE SHARES (per Broadcast magazine):
BBC1 - 20.8% (2009 - 20.9%) Change = Down 0.5%
BBC2 - 6.9% (2009 - 7.5%) Change = Down 8.0%
ITV1 - 17.0% (2009 - 17.8%) Change = Down 4.5%
C4 (inc +1) - 7.0% (2009 - 7.4%) Change = Down 5.4%
Five - 4.5% (2009 - 4.9%) Change = Down 8.2%
Multichannel - 43.8% (2009 - 41.5%) Change = Up 5.5%
Notes:
1) BBC2 is reported as actually having the biggest fall. This is slightly different to the above and will be because the numbers above are only to one decimal place (eg BBC2 MAY actually have fallen from say 7.54% to 6.86%).
2) Notwithstanding the above, it's obviously very close between BBC2 and Five for the "prize" of the largest fall. I thought someone on here said that Five had been doing well in recent months? It appears that is not the case.
3) Multichannel numbers not reported by Broadcast but are implied as balancing figures.
4) BBC1 is clearly the best performing terrestrial channel by a very wide margin in terms of both actual share and, more importantly, the change for the year.
http://www.broadcastnow.co.uk/rating...022153.article