Originally Posted by sn_22:
“I'm finding these demo breakdowns absolutely fascinating.
It's pretty clear how C4 pitches its appeal to advertisers, isn't it?! Glee is obviously amazing in the way that it skews so young (and upmarket, too) but One Born Every Minute is the one that really surprised me. I thought this one would have a much older breakdown.
Anyway, it does paint a more rosy picture for C4 - and they could be in for some huge numbers (both total and in the demos) for Big Fat Gypsy Wedding. That one looks to have taken off!”
“I'm finding these demo breakdowns absolutely fascinating.
It's pretty clear how C4 pitches its appeal to advertisers, isn't it?! Glee is obviously amazing in the way that it skews so young (and upmarket, too) but One Born Every Minute is the one that really surprised me. I thought this one would have a much older breakdown.Anyway, it does paint a more rosy picture for C4 - and they could be in for some huge numbers (both total and in the demos) for Big Fat Gypsy Wedding. That one looks to have taken off!”
It's interesting to have the actual numbers for the demos and as you say, it certainly shows C4 in a different light. Almost like FOX in terms of their ratings (not their content) where they might have a lower audience than ITV1 or BBC1 but they can punch well above their weight in the key demos.
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“Should also mention EastEnders excellent numbers in the young demo. I always find it ironic that its the commercial broadcasters soaps that are the less advertiser friendly!”
“Should also mention EastEnders excellent numbers in the young demo. I always find it ironic that its the commercial broadcasters soaps that are the less advertiser friendly!”
Perhaps ITV could do a trade? Emmerdale and Corrie in exchange for Eastenders?
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“Reasonably impressive for both, I think - but we'll need to see how Skins hold up without Jersey Shore in front of it next week. Importantly, it has at least honed in on the right demographic (does anyone else find it funny that MTV gave it an 18+ TV-MA rating, protested claims that they were targeting it at teens, then brag about its numbers with that demo in the press releases
). Being Human much more subdued, and its difficult to cut through all the demo spinning PR guff sometimes - but on the face of it, the news seems pretty positive.”
“Reasonably impressive for both, I think - but we'll need to see how Skins hold up without Jersey Shore in front of it next week. Importantly, it has at least honed in on the right demographic (does anyone else find it funny that MTV gave it an 18+ TV-MA rating, protested claims that they were targeting it at teens, then brag about its numbers with that demo in the press releases
). Being Human much more subdued, and its difficult to cut through all the demo spinning PR guff sometimes - but on the face of it, the news seems pretty positive.”
I'm not really sure why they're so excited about the female skew for Being Human, but overall those numbers seem OK-ish. But I don't think it can afford to lose too much over the first season.
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“And like him or lump him, you can't deny Piers Morgan has made a splash over the pond - I had a feeling he might. He'll obviously fall some way back from the first week hoopla, but I think its an injection of energy that CNN badly needs. Fox and MSNBC might just have underestimated him - the inevitable coming clash of egos should be something to watch (thankfully, from a distance)”
“And like him or lump him, you can't deny Piers Morgan has made a splash over the pond - I had a feeling he might. He'll obviously fall some way back from the first week hoopla, but I think its an injection of energy that CNN badly needs. Fox and MSNBC might just have underestimated him - the inevitable coming clash of egos should be something to watch (thankfully, from a distance
)”
I think they'll just be relieved that they've managed to attract an audience - there's still hope! Their new 7pm and 8pm shows didn't get any lift when they launched and Parker Spitzer seemed designed for controversy.
You can generally tell a network is happy when they rush out a press release so fast that they've only managed to type about 5 lines!
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“As far as the main networks are concerned, not so great for NBC yet again - try as they might, they just can't bust out of the low 2's with any sort of new drama. You almost pity them - then you realise its the same reactionary twerps that presided over the Tonight Show fiasco, and it doesn't seem so surprising...”
“As far as the main networks are concerned, not so great for NBC yet again - try as they might, they just can't bust out of the low 2's with any sort of new drama. You almost pity them - then you realise its the same reactionary twerps that presided over the Tonight Show fiasco, and it doesn't seem so surprising...”
And they're scrambling again. Parenthood, previously meant to move to Mondays at 10pm, is now staying on Tuesdays at 10pm.
The reason is that Law & Order: LA is having a bit of a midseason revamp and there's no set date for its return. Harry's Law will now air all 13 episodes on Mondays at 10pm. The Marriage Ref has been bumped from its Sunday 8pm slot in favour of America's Next Great Restaurant.
The top people responsible for The Tonight Show fiasco (Jeff Zucker and to a lesser extent, Jeff Gaspin) have both been forced out of NBCU amid the merger with Comcast. Zucker was effectively fired (having just been given a generous 3 year contract) and Comcast put someone in over Gaspin on the programming side so he quit. He'd been overseeing NBC for less 18 months having replaced Ben Silverman.
