Originally Posted by Steve Williams:
“I think the scheduling is a convenient get-out clause, and it is the case that it's stupid putting it against the second part of a BBC1 drama, and a similar one to boot, but the fact it's on Tuesday and Tuesdays are bad is exaggerated. I know BBC1 is helped out by Holby but there's nothing to stop people switching back at nine o'clock - Silent Witness on Mondays follows Panorama, that doesn't have any trouble finding an audience, and Holby's hardly unbeatable. If they put Doc Martin or something at 9pm on Tuesday, it would get an audience.
Similarly I don't think the general public are avoiding watching ITV because they don't think Tuesdays have anything good on. Most people don't know what series is on what day from one week to the next, if they can follow Corrie round the schedule they can cope with a drama being on any night of the week.
I know Taggart is facing tough competition, but it's not as if ITV have put it opposite the World Cup Final or anything.
That's not quite true, up until the mid-nineties Taggert would be shown in a series of three-part stories, often two running back to back to make a six-part series.
I still think a lot of Taggart's failure is down to the fact that Taggart is an old, old show and people are just bored of it. Even series like Peak Practice and Heartbeat, which were giant shows in their day, ended because the novelty wore off, and like Taggart they underwent various cast changes. Eventually a series comes to a natural end.
And if they're changing the format, you end up with a series where people who don't usually watch Taggart don't watch it because they assume it's just like the old Taggart, and people who do watch it being alienated because it's not the old Taggart they liked.
I think too it's overexaggerated how Taggart carries on because of international sales, I know it's in STV's interest to talk it up and keep it going because they have absolutely nothing else in their cupboard at all, but surely its sales are about the same as Midsomer or Lewis or something like that, enough to earn a bit of cash but hardly an Idol-style juggernaut. If STV had more than one programme, this series would have ended many years ago.
I think the Controller of BBC4 and the Controller of BBC2 might have some say as well...”
I do apologise but that was over 15+years ago, a lifetime in TV!
I was still at primary school then. I was talking about the way the programme has been made this century!!
As you say it had tough competition but I would have said Taggart was the Itv equivalent of a show like Silent Witness. Not only could it not hold its own against it, it was "murdered" by it AND My Big Fat Greek Wedding.
I see from the audience breakdown 72% of Taggart's audience was over 55 years of age. Not a good sign for Itv.
Sad to say but I feel the writing is on the wall for this show.
All good things must come to an end.