Originally Posted by Dancc:
“Ok figures for The Comedy Awards, but not great. I was expecting around 3.0-3.3m given the start was opposite repeats on both BBC One and ITV1.”
“Ok figures for The Comedy Awards, but not great. I was expecting around 3.0-3.3m given the start was opposite repeats on both BBC One and ITV1.”
I have to say, I was thinking along the same lines for the same reasons. Maybe having it on a Saturday in the first place - one of Channel 4's weakest days of the week - was a bad idea? It perhaps would be capable of more on one of their stronger nights? Dunno, maybe its just not that much of a draw - as someone said, lots of the winners these days are BBC Two / Channel 4 stars anyway. Only really Harry Hill, Ant and Dec and maybe McIntyre have regular followings of 4m plus. Miranda might join that group soon though...
Originally Posted by Dancc:
“In It to Win It is a bit of a juggernaut lately.”
“In It to Win It is a bit of a juggernaut lately.”
Always has been, actually. It was thrown to the lions with a few runs against Cowell's titans last year - but as far as January and February are concerned, its been chugging along for years forming a winning double act with Casualty. Under appreciated on this thread and by the BBC, I think.
Decent again for BBC One all night (barring CFWM) - MOTD the standout for me too. Sky might be ever-expanding, but it seems to support, rather than diminish, demand for highlights.
ETA: The past few January/February runs for IITWI, in the official averages (no. of eps in brackets):
2008: (4) 7.50m
2009: (8) 6.77m
2010: (8) 6.30m
Declining at a pace, but still powerful. I wondered if last years other runs (which were down to the 4-5m's, by memory) had harmed the show - but the past few weeks seems to disprove it.





