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Old 17-01-2011, 12:29
JasonWatkins
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http://www.bbc.co.uk/newsbeat/12204592

I think this is a great idea. In the age we live in, if someone hears a song on the radio they like they'll go out of their way to "obtain" it by fair means or foul.

So to make the song available as soon as it's released to radio could well put a dent in that opinion - obviously it won't stop it because some people will just download or rip from youtube because they can, but I think if it's promoted properly it could certainly have a big impact on sales.
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Old 17-01-2011, 12:33
mimicole
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that's not a bad idea at all.
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Old 17-01-2011, 12:44
Everything Goes
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Was going to post this but was beaten to it lol!

Shock horror when people hear a new song they like they want to go out and buy it! What took them so long to figure that out? Thats why the record industry is in the state its in. Slow to adopt to modern technology and consumer demand.


http://www.theregister.co.uk/2011/01/17/on_air_on_sale/
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Old 17-01-2011, 12:48
jkimble123456
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I've felt this way for a while now. People are inpatient. Its the same with movies and TV shows that are out so much earlier in the US, it encourages piracy as people can't be bothered to wait and its easy enough to pirate the song/movie/TV show.

Good move.
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Old 17-01-2011, 12:49
mimicole
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Jessie J makes a good point in the Newsbeat article:

"I understand power to the people but everyone has to make a living," she told Newsbeat.

"I've had a lot of people rip music off YouTube but I won't be able to make another album if no one buys this one. That's what the fans have to realise.

"For me to be a good artist, you have to be a good fan. If you steal music I can't then give you more because I'm not proving to the label that I'm someone that's going to earn them money for them to keep me."
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Old 17-01-2011, 12:51
jkimble123456
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If you steal music I can't then give you more
Is that a promise?
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Old 17-01-2011, 19:41
Mr. Fahrenheit
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That's a great idea.

Someone might have gotten off their arse and did something. And thank the Lord, because it's been about 15 years.
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Old 17-01-2011, 19:45
ben1993
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Britney Spears saves the industry!
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Old 17-01-2011, 20:01
Scratchy7929
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Jessie J makes a good point in the Newsbeat article:

"I understand power to the people but everyone has to make a living," she told Newsbeat.

"I've had a lot of people rip music off YouTube but I won't be able to make another album if no one buys this one. That's what the fans have to realise.

"For me to be a good artist, you have to be a good fan. If you steal music I can't then give you more because I'm not proving to the label that I'm someone that's going to earn them money for them to keep me."
You cannot take Jessie J comments at face value or objectively now though as it seems she has become one of the latest Big Label cash cow.She may have been pursuaded to say these things by her label even to try & get the fans to believe in their mantra - which is put in far to much in a black & white way.Most artists would just like to have their music listened to.There is always a curtain % of people that will buy music it's getting the listenership up that counts in most cases - don't think Jessie J has got that problem.She's even had a UK tax-funded organisation get behind her.If she comes up with good music she will do very well indeed out of it (after she has paid off the investment her label has put into her).If the music she puts out doesn't live up to the hype she may start to struggle.There are no dead certs in the recording industry anymore like there was possibly 20 years ago.Perhaps people would decide not to listen to music if they had to pay for it.That's not part of the big label mantra at all though is it.In the old days - if your music wasn't played on the radio (or TV) your music wasn't heard full stop (apart from the occasional word of mouth underground artist).If you put your music is out there (youtube etc.) & there is ways of storing music for personal use there is always a curtain % of people that will do that.A curtain % of those people will also purchase something that will benefit that artist at a later date.If you don't put your music out there, there is no chance of getting any monatory benefit out of the time & effort put into artist endeavour.In the old days many artists had to tread the boards even before the were noticed by the larger labels.Jessie J has vertially gone from Brit school to virtual fame (perhaps she did a few months apprenticeship treading the boards) - she is one of the lucky ones to get on the first step of being a successful (monatory wise) artist.
What I have said above basically outlines THE NEW music business.Jessie J may be one of the last who has gained success by the old model.
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Old 17-01-2011, 20:19
JasonWatkins
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I can understand the principle of building a song a generating buzz, but I think for most people, if you hear a song that you like - and you really like - you'll want it there and then.

You'll want it on your music player of choice so you can listen to it whenever you want and not rely on randomly catching it on the radio.
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Old 17-01-2011, 20:25
Scratchy7929
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Was going to post this but was beaten to it lol!

Shock horror when people hear a new song they like they want to go out and buy it! What took them so long to figure that out? Thats why the record industry is in the state its in. Slow to adopt to modern technology and consumer demand.


http://www.theregister.co.uk/2011/01/17/on_air_on_sale/
And in a fragmented media world, creating exclusivity means creating artificial scarcity, and creating an "event". On the internet, there are no "events". So nothing ever happens

What's wrong with having a genuine scarcity then?

Are these Major Labels saying they are going to hype their artists without us actually hearing them first, before letting them loose to the masses in an overnight hype campaign, rather than trying out public reaction to their artists on things like Youtube , low key tours etc. first to test public reaction.Are they thinking about increasing the bungs they give to major media concerns to get their chosen artists mass exposure.This sounds even worse form of the old model to me.
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Old 17-01-2011, 20:40
cnbcwatcher
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I think this is a good idea. I used to hate having to wait weeks for a song to be released after hearing it and liking it for the first time (and I'm sure many others feel the same).
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Old 17-01-2011, 20:52
smfan123
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I think this is a good idea. I used to hate having to wait weeks for a song to be released after hearing it and liking it for the first time (and I'm sure many others feel the same).
Yeah, i loved rihanna's 'only girl' after the third time i heard it, would have loved to download it straight away

so i imagine radio stations will play an even bigger role than they do now by what they choose/don't choose to play?
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Old 17-01-2011, 20:58
shackfan
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You cannot take Jessie J comments at face value or objectively now though as it seems she has become one of the latest Big Label cash cow.She may have been pursuaded to say these things by her label even to try & get the fans to believe in their mantra - which is put in far to much in a black & white way.Most artists would just like to have their music listened to.There is always a curtain % of people that will buy music it's getting the listenership up that counts in most cases - don't think Jessie J has got that problem.She's even had a UK tax-funded organisation get behind her.If she comes up with good music she will do very well indeed out of it (after she has paid off the investment her label has put into her).If the music she puts out doesn't live up to the hype she may start to struggle.There are no dead certs in the recording industry anymore like there was possibly 20 years ago.Perhaps people would decide not to listen to music if they had to pay for it.That's not part of the big label mantra at all though is it.In the old days - if your music wasn't played on the radio (or TV) your music wasn't heard full stop (apart from the occasional word of mouth underground artist).If you put your music is out there (youtube etc.) & there is ways of storing music for personal use there is always a curtain % of people that will do that.A curtain % of those people will also purchase something that will benefit that artist at a later date.If you don't put your music out there, there is no chance of getting any monatory benefit out of the time & effort put into artist endeavour.In the old days many artists had to tread the boards even before the were noticed by the larger labels.Jessie J has vertially gone from Brit school to virtual fame (perhaps she did a few months apprenticeship treading the boards) - she is one of the lucky ones to get on the first step of being a successful (monatory wise) artist.
What I have said above basically outlines THE NEW music business.Jessie J may be one of the last who has gained success by the old model.
Curtains are fine but I prefer blinds
By the way.....too many words. Heard of paragraphs?
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Old 17-01-2011, 21:02
Scratchy7929
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I think this is a good idea. I used to hate having to wait weeks for a song to be released after hearing it and liking it for the first time (and I'm sure many others feel the same).
The reason for doing this isn't to help the consumer though.These record labels realise the old way of getting a single release out to media concerns & gradually build hype around that & release the single, say 2 weeks later.Are they trying to create hype around these singles in a massive overnight hype campaign à la X-factor.Sounds very nauseating to me & very risky as well.Some of these artists could be universally excepted but some could just as likely be universally rejected (think Katie Waisell as an X-factor analogy).Don't understand how this will help radio stations either.Many radio stations revel in hyping up their own chosen artists which are mutually exclusive to them.Then brag about how much forsight they had in bigging up this chosen artist later on to create credibility for themselves.
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Old 17-01-2011, 21:05
INSOMNIA56
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so in other words we're going back to how it used to be done in the old days of vinyl. radical, nothing new under the sun folks.
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Old 17-01-2011, 21:06
Scratchy7929
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Curtains are fine but I prefer blinds
By the way.....too many words. Heard of paragraphs?
Thanks for adding to / deflecting the arguement.What are your thoughts apart from the great decline in grammar & spelling in the UK at the moment.
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Old 17-01-2011, 21:11
Scratchy7929
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so in other words we're going back to how it used to be done in the old days of vinyl. radical, nothing new under the sun folks.
Yes the thoughts are based on a model that existed before 'the tape era' in a way even.It did have the 2 week pre-single hype marketing campaign approach then though.
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Old 17-01-2011, 21:14
shackfan
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[b]Thanks for adding to / [/B]deflecting the arguement.What are your thoughts apart from the great decline in grammar & spelling in the UK at the moment.
Pleasure Actually I think it is a brilliant idea which I actually thought at one point a year or so ago they were doing. It should give us some really interesting slow building no.1s. The sort of song that most need to hear 7 or 8 times before they really like it. Of course the instant likes will shoot up the charts quickly and sink quuickly as well. Should be interesting.

Whether it will increase slaes much is another issue. If it available to purchase it will also be easy to find it on youtube or elsewhere, so those who dont buy will continue not to buy.
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Old 17-01-2011, 21:17
trigpoint
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Great idea.

Should make the charts more interesting as singles will work their way up the charts to get to number 1 and not just go straight in at number 1, like it used to be.
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Old 17-01-2011, 21:33
Carmen Queasy
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All it's going to do is make it appear on pirate sites quicker. At the moment pirate sites probably get the songs earlier than they're released from promos and such, but if they're available immediately then someone will buy it, share it, and then it'll end up on pirate sites.

The industry really cannot win against online file sharing. It's too embedded into the internet.

Plus, it only really affects singles released before albums. It seems more common now that only 1 single is released before the album.
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Old 17-01-2011, 21:33
Scratchy7929
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Pleasure Actually I think it is a brilliant idea which I actually thought at one point a year or so ago they were doing. It should give us some really interesting slow building no.1s. The sort of song that most need to hear 7 or 8 times before they really like it. Of course the instant likes will shoot up the charts quickly and sink quuickly as well. Should be interesting.

Whether it will increase slaes much is another issue. If it available to purchase it will also be easy to find it on youtube or elsewhere, so those who dont buy will continue not to buy.
So you think this will be another failure by the Majors to restore their profits back to their glory days.This overnight hype thing sounds very expensive to me.Reducing the amount of money they could spend on nurturing or searching for a broad base of new talent that is out there.Sounds like they are thinking of creaming off the best talent that comes out of Brit school etc. & the hyping them to the limit in a 24 hour mass media, high finance, marketing crusade.What will happen to single number 2, 3 etc. by these artists as well when they have to compete against another artist who is inflicted upon us with another one of these overnight hype campaigns.There is only a cirtain amount of hype people can take.
PS Too many words perhaps again perhaps
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Old 17-01-2011, 21:43
Scratchy7929
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Great idea.

Should make the charts more interesting as singles will work their way up the charts to get to number 1 and not just go straight in at number 1, like it used to be.
Ah! this will mean the reverse of what you are thinking.You don't think these singles will be released straight away without a massive amount of hype also do you.They are trying to get people to compulsively buy before it gets out there to the masses à la the X-factor christmas single.
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Old 17-01-2011, 22:44
mary patricia
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It's a good idea. People who normally buy music anyway will be happy with it and it'll (hopefully) go back to the days when songs were given a few weeks to climb up the charts and not be deemed a massive flop if they didn't hit top five in the first week of release. Too much emphasis is based on chart position and a lot of songs are looked over if they don't chart high immediately. It's sales that count and if this increases them it's good for the longevity of the artist.
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Old 17-01-2011, 23:02
ben1993
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It's a good idea. People who normally buy music anyway will be happy with it and it'll (hopefully) go back to the days when songs were given a few weeks to climb up the charts and not be deemed a massive flop if they didn't hit top five in the first week of release. Too much emphasis is based on chart position and a lot of songs are looked over if they don't chart high immediately. It's sales that count and if this increases them it's good for the longevity of the artist.
Absoloutly! I feel like nobody ever understands that positions mean nothing really, its the SALES.
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