During a segment on tonight’s episode of ABC News Nightline called “The Sign of the Times” focusing on Super Bowl ads, Sean Bryan, Group Creative Director for McCANN Worldgroup, revealed that he has been working on a new “top secret” TV spot set to debut during the Superbowl for a “new gaming phone from Sony Ericsson”. When asked why the project was such a big secret, Bryan replied:
Well, it’s the launch of a new product. We want people to know it’s coming, but we want them to wait to see the phone.
Heres the full stroy.
Well, it’s the launch of a new product. We want people to know it’s coming, but we want them to wait to see the phone.
Heres the full stroy.
