While we wait for the overnights, like what I posted last month, here's a look at how the four main broadcasters did in the BARB Monthly Shares for February 2011:
BBC
BBC1: 20.5% (Feb 2010: 20.5%), BBC2: 6.8% (7.5%), BBC3: 1.3% (1.4%), BBC4: 0.6% (0.5%), BBC HD: 0.2% (0.2%), BBC News: 1.1% (0.8%), CBBC: 0.8% (0.7%), CBeebies: 1.3% (1.3%)
--> Total: 32.6% (Feb 2010: 32.9%)
ITV
ITV1: 16.9% (16.9%), ITV1+1: 0.6% (n/a), ITV2: 2.3% (2.2%), ITV3: 2.6% (2.2%), ITV4: 1.0% (0.8%), CITV: 0.3% (0.4%)
--> Total: 23.7% (Feb 2010: 22.5%)
Channel 4
C4: 7.5% (7.1%), E4: 1.8% (1.7%), Film4: 1.2% (1.1%), More4: 1.2% (1.1%), 4Music: 0.3% (0.3%)
--> Total: 12.0% (Feb 2010: 11.2%)
Channel 5
C5: 4.7% (4.8%), Fiver: 0.6% (0.5%), Five USA: 0.9% (0.8%)
--> Total: 6.2% (Feb 2010: 6.1%)
It was a strong month for the commercial broadcasters, with all of them up year-on-year in terms of their market share.
First of all starting with the BBC, as a collective broadcaster they were down 1% vs. February last year. BBC1 actually held up very well and was steady compared to last year and most of the digital channels were up, especially BBC News which posted an impressive +38% gain y-o-y. But BBC2 had a poor month, down 9% vs. last year (in spite of Top Gear airing in Feb) and this pulled down the BBC overall share. According to the data I have, I believe it was BBC2's joint fourth worst month since 2005, possibly ever.
ITV were up 5% year-on-year. Like BBC1, ITV1 was flat vs. same month last year. All its digital channels grew apart from CITV which was down. The best growth %-wise was ITV4 with its +25% gain - the movies it showed generally proved more popular than the previous year. Also, once again ITV3 was ahead of ITV2 with an even bigger lead than the previous month, and it looks like ITV3 could take the #1 digital crown this year if it continues doing well for the rest of the year.
Channel 4 were the broadcaster up the most y-o-y, rising +7%. The main C4 channel also was the only terrestrial channel to gain share (+6%) helped by hits like Big Fat Gypsy Weddings, Embarrassing Bodies and One Born Every Minute. None of its digital channels lost share - its main three (E4, More4, Film4) all had good months so it turned out to be a strong month for C4 as a whole. I believe as a overall broadcaster, it was Channel 4's best February since at least 2004.
Channel 5 were up 2% compared to Feb 2010, it was the two digital channels which helped them grow their market share with Fiver (+20%) and Five USA (+12%). Home & Away, Fiver's biggest programme, was down y-o-y so it looks like other parts of the schedule performed relatively well to pull up their share. The main C5 channel was slightly down -2% vs. same month in 2010.