Nokia in great trouble?
This news won't come as a surprise to anyone who has been following the mobile phone companies over the last few years, but I guess all our thoughts and opinions have now been set in stone by Nokia's new CEO.
He stated that they were wrong to ignore the threat posed by iOS and Android and that, in the areas where they were strong, they should have considered price and phone technology more:
Nokia's market share dropped to 28% last year, due to the upsurge in interest in iOS and Android devices.
For what it's worth, I have never though of Nokia as pioneering. When you walk into a mobile phone shop and look about, Nokia seems to dominate the PAYG area with relatively few phones in the Contract section. Of the few that you see, they are nowhere near as good as their competition, a la Samsung, HTC etc. They have always been too busy concentrating on the disaster of an OS that is Symbian and disregarding their competition.
This news won't come as a surprise to anyone who has been following the mobile phone companies over the last few years, but I guess all our thoughts and opinions have now been set in stone by Nokia's new CEO.
He stated that they were wrong to ignore the threat posed by iOS and Android and that, in the areas where they were strong, they should have considered price and phone technology more:
Quote:
“Mr Elop's leaked memo also suggests that Nokia is also being squeezed at the lower, non-smartphone end of the market by Chinese manufacturers.
"They are fast, they are cheap, and they are challenging us," he wrote.”
“Mr Elop's leaked memo also suggests that Nokia is also being squeezed at the lower, non-smartphone end of the market by Chinese manufacturers.
"They are fast, they are cheap, and they are challenging us," he wrote.”
Nokia's market share dropped to 28% last year, due to the upsurge in interest in iOS and Android devices.
Quote:
“'we are not in a good position, we have been outgunned and if we are to recover we are going to have to take some drastic decisions' - Nokia CEO”
“'we are not in a good position, we have been outgunned and if we are to recover we are going to have to take some drastic decisions' - Nokia CEO”
For what it's worth, I have never though of Nokia as pioneering. When you walk into a mobile phone shop and look about, Nokia seems to dominate the PAYG area with relatively few phones in the Contract section. Of the few that you see, they are nowhere near as good as their competition, a la Samsung, HTC etc. They have always been too busy concentrating on the disaster of an OS that is Symbian and disregarding their competition.
