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Capital FM Network (Part 2)


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Old 24-03-2011, 18:55
trevgo
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You asked what the additional costs of running Radio 1 as compared to commercial radio were. I was just answering your question.
Yes I did and yes you did. I should have acknowledged that.

It was really @ Station ID who's response was the finance element.

Moyles apart (given audience, not my appreciation) I can't see that the presenters are worth it, if they are paid highly. With a couple of exceptions, R1 presenters are it's weakest point.

And I stand by my point that budget has nothing to do with music policy.
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Old 24-03-2011, 22:28
crusher19860138
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Capital is a London station,and most listeners understand that,that is why when they tune into it,they tune away again thinking its capital london,and not for their area.
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Old 25-03-2011, 01:08
Steve Buck
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Capital is a London station,and most listeners understand that,that is why when they tune into it,they tune away again thinking its capital london,and not for their area.
Yes, because ordinary radio listeners in Dalkeith or Wakefield are all familiar with the London radio market, aren't they? I'd be the first to admit the branding is kludgey and potentially problematic, but to suggest non-radio people will instantly know Capital was a London heritage station is nonsense.
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Old 25-03-2011, 01:21
Steve Buck
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Moyles apart (given audience, not my appreciation) I can't see that the presenters are worth it, if they are paid highly. With a couple of exceptions, R1 presenters are it's weakest point.

And I stand by my point that budget has nothing to do with music policy.
But the other Radio 1 daytime presenters are also a massive draw. Fearne Cotton is a household name from TV, and Greg and Scott have pretty high profiles too. Plus afternoons and drive are pretty content-rich. Whilst it's true that budget and music policy aren't necessarily connected, the generous public funding Radio 1 receives certainly helps it stand out in the marketplace in other ways. That was the point Station ID was making. Like Radio 2, it is an entertainment station that plays music, not purely a music station - it doesn't live or die on it's music alone. I'd listen to Chris Moyles if he farted down a microphone to "The Birdie Song" in between the links.

Anyway, more to the point, Radio 1 daytimes are not a particularly challenging listen. There's a lot of extremely familiar music in the mix that you'd hear on a station like Capital, albeit peppered by new music and genres you wouldn't hear on commercial radio. Radio 1 takes most of its risks at night.
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Old 25-03-2011, 03:04
wckartist
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But the other Radio 1 daytime presenters are also a massive draw. Fearne Cotton is a household name from TV.
i think you'll find even the most avid r1 listener cant stand her...............really!
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Old 25-03-2011, 13:32
Steve Buck
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i think you'll find even the most avid r1 listener cant stand her...............really!
Well, the facts are that around one in ten adults in the UK listens to her show every week, and she gets about a quarter of all listening with Radio 1's target audience. That compares very well with all other dayparts, and her half-hour breakdowns comfortably beat Greg's. So there's no evidence whatsoever that listeners "can't stand her". Still, never let facts stand in the way etc etc.
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Old 25-03-2011, 22:12
Station ID
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i think you'll find even the most avid r1 listener cant stand her...............really!
Actually I have to disagree with you there. I spent a lot of time last year working in collages and schools and nearly every student I spoke to told me how good Fern Cotton is as soon as I'd mentioned radio.

As suprising and sad as this news is the core Radio 1 target audience love her, especially the girls. I'd love to see research on this but my gut feeling is that within the Radio core target she's as popular as Moyles. I'd say Moyles has broader appeal which is why he'd still have a higher overall audience.
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Old 27-03-2011, 16:59
carlito_cool
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Capital London aside... how much does Capital East Midlands stand out like a sore thumb for it's local presenters?

On Yorkshire, Manchester, Birmingham etc you have ex-Galaxy jocks who are reletively young, or at least come over the airwaves as young and really do connect with the young target audience...

And then on Capital East Midlands, you have Twiggy who clearly sounds old on the airwaves, out of touch when it comes to Willow Smith and Katy B and should be back to playing more of the "Best of the 80's, 90's and Today"

I know there was some form of loyalty by local controllers to give people similar roles at the Capital transformation, but when you consider the following:

Hirsty's Daily Dose - appeals to young teens to late 20's
Rob Ellis - appeals to young teens to late 20's
Dan Kelly - appeals to young teens to late 20's

And then, Twiggy and Emma - appeals more to the Over 30's with the conversations they have! Seriously, they are so out of touch with the audience they should be serving. It's like listening to your grandad playing your music and then rambling on into usual grandad coversation afterwards.
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Old 27-03-2011, 17:14
tdg1986
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Capital London aside... how much does Capital East Midlands stand out like a sore thumb for it's local presenters?

On Yorkshire, Manchester, Birmingham etc you have ex-Galaxy jocks who are reletively young, or at least come over the airwaves as young and really do connect with the young target audience...

And then on Capital East Midlands, you have Twiggy who clearly sounds old on the airwaves, out of touch when it comes to Willow Smith and Katy B and should be back to playing more of the "Best of the 80's, 90's and Today"

I know there was some form of loyalty by local controllers to give people similar roles at the Capital transformation, but when you consider the following:

Hirsty's Daily Dose - appeals to young teens to late 20's
Rob Ellis - appeals to young teens to late 20's
Dan Kelly - appeals to young teens to late 20's

And then, Twiggy and Emma - appeals more to the Over 30's with the conversations they have! Seriously, they are so out of touch with the audience they should be serving. It's like listening to your grandad playing your music and then rambling on into usual grandad coversation afterwards.
That's because the ex-Galaxy stations were licensed to serve a younger audience. Their licenses were awarded for them to serve 15-29 year olds.

Meanwhile in the East Midlands the licenses were awarded for an older audience - under 44s in fact. Therefore they are completely in touch with the audience they should be serving, but may be out of touch with the audience Global have decided they would prefer to serve.
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Old 27-03-2011, 17:18
nobjockey
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Capital London aside... how much does Capital East Midlands stand out like a sore thumb for it's local presenters?

On Yorkshire, Manchester, Birmingham etc you have ex-Galaxy jocks who are reletively young, or at least come over the airwaves as young and really do connect with the young target audience...

And then on Capital East Midlands, you have Twiggy who clearly sounds old on the airwaves, out of touch when it comes to Willow Smith and Katy B and should be back to playing more of the "Best of the 80's, 90's and Today"

I know there was some form of loyalty by local controllers to give people similar roles at the Capital transformation, but when you consider the following:

Hirsty's Daily Dose - appeals to young teens to late 20's
Rob Ellis - appeals to young teens to late 20's
Dan Kelly - appeals to young teens to late 20's

And then, Twiggy and Emma - appeals more to the Over 30's with the conversations they have! Seriously, they are so out of touch with the audience they should be serving. It's like listening to your grandad playing your music and then rambling on into usual grandad coversation afterwards.
You can expect a change of one Capital breakfast show this year.
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Old 27-03-2011, 21:30
Bluedabadee
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You can expect a change of one Capital breakfast show this year.
hopefully it's not Hirsty!
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Old 27-03-2011, 21:41
Blah.Blah.Blah.
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You can expect a change of one Capital breakfast show this year.
Definitely more than one.
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Old 27-03-2011, 21:55
COTTONHEAT
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hopefully it's not Hirsty!
doubt it will be the Dose its the most well known Capital Breakfast Show outside London thanks to Galaxy on DAB
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Old 27-03-2011, 22:06
Station ID
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Definitely more than one.
If I was a gambling man I know which one my money would be on.
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Old 27-03-2011, 22:12
Station ID
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And then, Twiggy and Emma - appeals more to the Over 30's with the conversations they have! Seriously, they are so out of touch with the audience they should be serving. It's like listening to your grandad playing your music and then rambling on into usual grandad coversation afterwards.
That doesn't mean that it isn't appealing to the target audience too. Someone can appeal to a younger and older audience too. Moyles is a good example, as was Tarrant when he was on Capital. How old are Ryan Seacrest and Elvis Duran.

Many CHR breakfast shows have a far wider spread of listeners than the rest of the station and it doesn't damage them. In the states Dave Ryan is another example of this, I think he still has the market leading breakfast show in the twin cities and he must be knocking on a bit now. The show still sounds good though.
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Old 27-03-2011, 22:25
Dan Martin
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Capital East Midlands had so many younger presenters to choose from using the staff of the old Hit Music Network.

If you were going for a really young sounding breakfast show then Dino & Pete would of been a better bet or Daimen & Naomi, not Twiggy & Emma.

For drivetime, the double header doesn't work at all, Justin Walker from Trent FM drive (now at Mercia) or J, sorry Julian Jones would of been a better bet.
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Old 27-03-2011, 22:33
Blah.Blah.Blah.
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For drivetime, the double header doesn't work at all.
And Global know it. Shelling out two wages for drivetime on a station running that format isn't a programming decision. This is a sales move.

They were retained to keep Ram FM clients happy (in fact, right up until the wire, Dino and Pete were set to go somewhere altogether different).
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Old 27-03-2011, 22:36
James Martin 2
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East Midlands needs to change. My personal shout would be for Steffan LaTouche, who was excellent on breakfast at Kix 96.2.

That said, I'm in London now and lift-share with a Capital FM listener. On a 15 minute drive Johnny & Lisa regularly only play one song. Given how little speech there is after 10am this seems odd. I don't expect 95.8 to change any time soon, but by God it's the worst processing I've ever heard. It's worse in London than it is in Leicester. Never in my life have I heard a top-end distort so badly!
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Old 27-03-2011, 22:38
James Martin 2
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They were retained to keep Ram FM clients happy.
Am I to assume Leicester's clients were more muted?
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Old 27-03-2011, 22:41
Blah.Blah.Blah.
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Am I to assume Leicester's clients were more muted?
You are absolutely correct, yeah.

RE: "Capital East Midlands needs to change".

It will.

Breakfast is obviously wrong for the station. It was a great show on Trent, because it bled Nottingham. People from outside the TSA always used to say they "didn't understand" why people fawned over Jo and Twiggy / Twiggy and Emma, and that's because it was SO Nottingham. It was part of the fabric of the city. It WAS Nottingham.

Which isn't a great thing if you suddenly being to broadcast to the entire region (and remember - half of Twiggy's old act was slagging off Derby!)

I would imagine Twiggy is signed up on quite a fat contract - which is why he's still there. For now, anyway.

As for Dino and Pete - I wouldn't at all be surprised to see them, at some point over the next year, on a Capital Breakfast Show. Most likely the one they were intended for in the first place.
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Old 28-03-2011, 13:24
Steve Buck
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Meanwhile in the East Midlands the licenses were awarded for an older audience - under 44s in fact. Therefore they are completely in touch with the audience they should be serving, but may be out of touch with the audience Global have decided they would prefer to serve.
Surely the point of these target-audience age restrictions in Ofcom formats is to prevent the stations narrowing listener choice by drifting outside these boundaries - ie. to stop the former Trent/Leicester/Ram deciding one day they want to compete directly against Smooth for example. Owners are totally at liberty to superserve any narrow demo within the limits defined by the format.

However, some posters here choose to interpret those format requirements as meaning stations are obliged to target everyone within the defined age range. That simply isn't the case.
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Old 28-03-2011, 14:11
WBOY
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. How old are Ryan Seacrest and Elvis Duran.
Ryan is still quite young at 36. Elvis Duran is in his late 40's.
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Old 28-03-2011, 18:27
Kick it Kev
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It would be a shame to see Twiggy and Emma go, they are the only thing I listen to on 96.2 now.

Is it just me or did the Hit Music Network (well Leic Sound always sounded weak) actually manage to sound bigger and more upbeat than Capital does now? Its hard to describe but the news intro now has no oomph behind it at all and the old news outro with back to the hits faster etc sounded really polished in comparison.
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Old 28-03-2011, 19:30
east_boy_16
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It would be a shame to see Twiggy and Emma go, they are the only thing I listen to on 96.2 now.

Is it just me or did the Hit Music Network (well Leic Sound always sounded weak) actually manage to sound bigger and more upbeat than Capital does now? Its hard to describe but the news intro now has no oomph behind it at all and the old news outro with back to the hits faster etc sounded really polished in comparison.
Whenever I listened to the HMN, I always thought it sounded BIG - when I was in Coalville a month ago, I took a listen to Capital and although Andi Durrant sounded good, the output the morning after sounded so weak and the imaging for the HMN was so much better.

Plus the regional output and how it managed to sound local even when networked was brilliant and reminded me of the One Network / Mix Network days! I still think Capital is a bad move but it's not about what I think
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Old 28-03-2011, 21:04
James Martin 2
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You are absolutely correct, yeah.
They stood by the closures of SAGA, Fosseway and Heart so it's not unfair to assume they would have stood by this.

Breakfast is obviously wrong for the station. It was a great show on Trent, because it bled Nottingham. People from outside the TSA always used to say they "didn't understand" why people fawned over Jo and Twiggy / Twiggy and Emma, and that's because it was SO Nottingham. It was part of the fabric of the city. It WAS Nottingham.

Which isn't a great thing if you suddenly being to broadcast to the entire region (and remember - half of Twiggy's old act was slagging off Derby!)

I would imagine Twiggy is signed up on quite a fat contract - which is why he's still there. For now, anyway.

As for Dino and Pete - I wouldn't at all be surprised to see them, at some point over the next year, on a Capital Breakfast Show. Most likely the one they were intended for in the first place.
I like that shout. The people in my household back home who listen to Capital love it but think "the Leicester Sound DJs were better, apart from the evening guy (Rich Clarke)."

There may just be an element of truth in that. The main problem though is that 95.8 just doesn't scream London any more. Neither does Heart.

And why the hell are they holding onto Crawley? There's no point it being either Heart or Capital as both London versions boom into Crawley loud and clear (Trust me, I live here now!) It's a huge waste of a license.
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