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Capital FM Network (Part 2)


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Old 31-01-2013, 19:26
Black Crow
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Bassman moved to heart using his real name Ant Payne moved to afternoons
Not according to this schedule...
http://www.capitalfm.com/yorkshireso...-air/schedule/
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Old 31-01-2013, 19:36
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Oh Really? That doesn't surprise me to be honest, Bassman is way out of Capital's target demographic isn't he?

Ant's a strong presenter with a personality who I think will fit in really well with afternoons. I'm kind of surprised Pandora didn't get the gig with her covering Rich Clark and Greg Burns recently though.

When does this take effect from?
I believe that:

Bassman moved to heart using his real name Ant Payne moved to afternoons
was a comment in reply to MattJW's question of "What do you think will happen to the capital network this year?"
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Old 31-01-2013, 21:29
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Is anyone surprised by the big drop in listeners? The repetition of songs is ridiculous at the moment.
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Old 31-01-2013, 21:43
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I often hear "it's the same five songs each time I turn the car radio on" re the tight playlist.
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Old 31-01-2013, 22:50
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Maybe there isn't a market for tightly formatted CHR.
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Old 01-02-2013, 00:15
-ajm-
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Capital is super tight at just under 200 songs in rotation. How does this compare to US stations?
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Old 01-02-2013, 08:19
simon243
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Capital is super tight at just under 200 songs in rotation. How does this compare to US stations?
According to their websites, Z100 New York are currently playing 111 songs and KIIS Los Angeles 150.

Anyone who thinks Capital's repetitive should try listening to them - they play their biggest songs roughly hourly.

CHR is meant to be tight - it always has been, since top
40 radio was invented 50+ years ago. More recently Atlantic 252 was notorious for it in its heyday in the mid-90s, and most people on here look back at that era fondly so I'm not sure why people are so hung up on Capital which, by US standards, isn't that tight.
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Old 01-02-2013, 13:07
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According to their websites, Z100 New York are currently playing 111 songs and KIIS Los Angeles 150.

Anyone who thinks Capital's repetitive should try listening to them - they play their biggest songs roughly hourly.

CHR is meant to be tight - it always has been, since top
40 radio was invented 50+ years ago. More recently Atlantic 252 was notorious for it in its heyday in the mid-90s, and most people on here look back at that era fondly so I'm not sure why people are so hung up on Capital which, by US standards, isn't that tight.
What works in America doesn't always work here though. American radio has far more commercials which would drive listeners away in their droves if they tried that commercial load here.
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Old 01-02-2013, 13:25
radiodad
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What works in America doesn't always work here though. American radio has far more commercials which would drive listeners away in their droves if they tried that commercial load here.
Thats mainly because they do commercial free hours. GWR did the same with having commercial free hours then having longer breaks when they weren't commercial free.
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Old 01-02-2013, 13:33
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According to their websites, Z100 New York are currently playing 111 songs and KIIS Los Angeles 150.

Anyone who thinks Capital's repetitive should try listening to them - they play their biggest songs roughly hourly.
Z100 have 227 songs currently in rotation with their top song Calvin Harris Sweet Nothing averaging 16 plays in a 24 hour period.

KIIS are currently rolling with 250 songs and rotation of their currents is similar to Z100.
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Old 01-02-2013, 14:48
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Maybe it's not the amount of songs rather what songs.
Would this work? There's a Wideboys remix too.
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Old 01-02-2013, 17:43
Art Grainger
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Capital group has lost almost 1/2 MILLION listeners across the UK, despite the glitzy star studded TV adverts. Is that a strategy thatís working? Any business that makes moves to consequently lose 1/2 a million customers in a year (and handing them over to competitors) would be condemned for performing business suicide. Bear in mind that successful local brands have been lost Ö. and now their licence-specific audiences have gone down.
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Old 01-02-2013, 17:48
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Capital group has lost almost 1/2 MILLION listeners across the UK, despite the glitzy star studded TV adverts. Is that a strategy thatís working? Any business that makes moves to consequently lose 1/2 a million customers in a year (and handing them over to competitors) would be condemned for performing business suicide. Bear in mind that successful local brands have been lost Ö. and now their licence-specific audiences have gone down.
If the profit margin has widened, or even stayed the same, then it's still a success. This is commercial radio, Art.
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Old 01-02-2013, 18:03
Art Grainger
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If the profit margin has widened, or even stayed the same, then it's still a success. This is commercial radio, Art.
Indeed - but only if the downward trend comes to a halt soon - and before it comes to a tipping point when local and national advertisers look elsewhere because their spots are not being heard by enough people or being heard by the people who are still tuned in but tuning in for much less time.
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Old 01-02-2013, 18:19
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They've still got seven million listeners, which is quite a way from the tipping point, I'd suggest.

And unless you know how many of the listeners are within the target demo, you're unsure of the appeal to advertisers. If advertisers can buy more on-target listeners and fewer off-target listeners, that's a plus!
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Old 01-02-2013, 18:32
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They've still got seven million listeners, which is quite a way from the tipping point, I'd suggest.

And unless you know how many of the listeners are within the target demo, you're unsure of the appeal to advertisers. If advertisers can buy more on-target listeners and fewer off-target listeners, that's a plus!
Yep! If there's an actual increase in the number of "target demographic" listeners then again, the fact the topline figure is down isn't an issue.
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Old 01-02-2013, 18:51
Art Grainger
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They've still got seven million listeners, which is quite a way from the tipping point, I'd suggest.

And unless you know how many of the listeners are within the target demo, you're unsure of the appeal to advertisers. If advertisers can buy more on-target listeners and fewer off-target listeners, that's a plus!
Seven million listeners (just now - it could be less in the months to come) across a lot of transmitters, a few local studios across the UK, with a few local presenters, newsreaders, office staff, sales staff, cleaners etc, all of whom need to be paid, as do the bills.

Can you see what's happening? If audiences had been going up or holding steady, the business model may well have been viable. Now, however, with audiences dropping and (we can safely say) no guarantee that the advertising yield will be unchanged because of it, the business model may have to be altered - and a letter sent to OfCom for a format and commitment change, which OfCom will allow (as they have done with Smooth).

Capital may well be a national station with no local programs or local studios in England and a token presence in Scotland and Wales, sharing floorspace space with a Heart (maybe), which in itself will have skeletal staff.
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Old 01-02-2013, 20:02
Bingethink
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Seven million listeners (just now - it could be less in the months to come) across a lot of transmitters, a few local studios across the UK, with a few local presenters, newsreaders, office staff, sales staff, cleaners etc, all of whom need to be paid, as do the bills.

Can you see what's happening? If audiences had been going up or holding steady, the business model may well have been viable. Now, however, with audiences dropping and (we can safely say) no guarantee that the advertising yield will be unchanged because of it, the business model may have to be altered - and a letter sent to OfCom for a format and commitment change, which OfCom will allow (as they have done with Smooth).

Capital may well be a national station with no local programs or local studios in England and a token presence in Scotland and Wales, sharing floorspace space with a Heart (maybe), which in itself will have skeletal staff.
Last figures for the network before the Capital rebrand (reported as Capital Network in Dec 10 i.e. January release, but surveyed as Capital 95.8, Galaxy, Trent FM, Red Dragon etc) - 6,714,000 listeners

Current figures - 6,838,000 listeners.

If the business model was viable on 6.7m listeners, it's viable on 6.8 m listeners.
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Old 03-02-2013, 21:35
TeleviixonMalta
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I agree, so why the sudden reduction in shows/slot?!
I agree too!

"Hair striaghtners o'clock on the south coast, this is capital! Ben's getting ready to head to Junk, Sally's going to Liquid Pompey! Text me now..." the perfect, pacey sound for a commercial dance show on a Friday night

Shame James Barr seems to of been side-lined.
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Old 03-02-2013, 23:09
Hitmusic
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No he was saying he reckons this will happen, not has happened!
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Old 04-02-2013, 00:18
j10cool10
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I agree too!

"Hair striaghtners o'clock on the south coast, this is capital! Ben's getting ready to head to Junk, Sally's going to Liquid Pompey! Text me now..." the perfect, pacey sound for a commercial dance show on a Friday night

Shame James Barr seems to of been side-lined.
Yes, I really don't know why. One of the best at the station, in my opinion. It can't have been the fact he had 6 shows as week, as that is now what Will Cozens is doing.
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Old 04-02-2013, 16:46
NewbieBen12
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Incidently, Pandora on today 1-4pm.

Edit: And playing a song with the words "Britney bitch", whilst on BBC R1 they are playing an edited version... "Britney Britney". at 3.50.
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Old 04-02-2013, 17:22
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Incidently, Pandora on today 1-4pm.

Edit: And playing a song with the words "Britney bitch", whilst on BBC R1 they are playing an edited version... "Britney Britney". at 3.50.
Whoa, Capital are being so edgy...
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Old 04-02-2013, 20:14
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It's getting like Pandora FM. She's always on uuuugggghhhhh. Not as awful as MAX thou.
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Old 04-02-2013, 21:49
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I know what you mean!
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