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Capital FM Network (Part 2) |
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#2526 |
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Forum Member
Join Date: Jul 2005
Posts: 608
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Quote:
Bassman moved to heart using his real name Ant Payne moved to afternoons
http://www.capitalfm.com/yorkshireso...-air/schedule/ |
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#2527 |
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Join Date: Aug 2009
Posts: 486
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Quote:
Oh Really? That doesn't surprise me to be honest, Bassman is way out of Capital's target demographic isn't he?
Ant's a strong presenter with a personality who I think will fit in really well with afternoons. I'm kind of surprised Pandora didn't get the gig with her covering Rich Clark and Greg Burns recently though. When does this take effect from? Quote:
Bassman moved to heart using his real name Ant Payne moved to afternoons
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#2528 |
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Forum Member
Join Date: Jul 2003
Location: Pimlico, central London, UK
Posts: 14,872
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Is anyone surprised by the big drop in listeners? The repetition of songs is ridiculous at the moment.
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#2529 |
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Forum Member
Join Date: Oct 2011
Posts: 449
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I often hear "it's the same five songs each time I turn the car radio on" re the tight playlist.
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#2530 |
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Forum Member
Join Date: Sep 2008
Location: Hedge End, Southampton, Hants.
Posts: 2,814
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Maybe there isn't a market for tightly formatted CHR.
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#2531 |
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Join Date: Sep 2008
Location: Hedge End, Southampton, Hants.
Posts: 2,814
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Capital is super tight at just under 200 songs in rotation. How does this compare to US stations?
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#2532 |
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Forum Member
Join Date: Oct 2007
Posts: 2,227
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Quote:
Capital is super tight at just under 200 songs in rotation. How does this compare to US stations?
Anyone who thinks Capital's repetitive should try listening to them - they play their biggest songs roughly hourly. CHR is meant to be tight - it always has been, since top 40 radio was invented 50+ years ago. More recently Atlantic 252 was notorious for it in its heyday in the mid-90s, and most people on here look back at that era fondly so I'm not sure why people are so hung up on Capital which, by US standards, isn't that tight. |
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#2533 |
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Forum Member
Join Date: Jul 2003
Location: Pimlico, central London, UK
Posts: 14,872
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Quote:
According to their websites, Z100 New York are currently playing 111 songs and KIIS Los Angeles 150.
Anyone who thinks Capital's repetitive should try listening to them - they play their biggest songs roughly hourly. CHR is meant to be tight - it always has been, since top 40 radio was invented 50+ years ago. More recently Atlantic 252 was notorious for it in its heyday in the mid-90s, and most people on here look back at that era fondly so I'm not sure why people are so hung up on Capital which, by US standards, isn't that tight. |
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#2534 |
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Join Date: Dec 2010
Posts: 1,991
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Quote:
What works in America doesn't always work here though. American radio has far more commercials which would drive listeners away in their droves if they tried that commercial load here.
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#2535 |
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Forum Member
Join Date: May 2011
Location: London
Posts: 1,521
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Quote:
According to their websites, Z100 New York are currently playing 111 songs and KIIS Los Angeles 150.
Anyone who thinks Capital's repetitive should try listening to them - they play their biggest songs roughly hourly. KIIS are currently rolling with 250 songs and rotation of their currents is similar to Z100. |
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#2536 |
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Forum Member
Join Date: Sep 2008
Location: Hedge End, Southampton, Hants.
Posts: 2,814
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Maybe it's not the amount of songs rather what songs.
Would this work? There's a Wideboys remix too. |
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#2537 |
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Inactive Member
Join Date: Jan 2013
Posts: 63
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Capital group has lost almost 1/2 MILLION listeners across the UK, despite the glitzy star studded TV adverts. Is that a strategy that’s working? Any business that makes moves to consequently lose 1/2 a million customers in a year (and handing them over to competitors) would be condemned for performing business suicide. Bear in mind that successful local brands have been lost …. and now their licence-specific audiences have gone down.
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#2538 |
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Inactive Member
Join Date: Jan 2013
Posts: 86
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Quote:
Capital group has lost almost 1/2 MILLION listeners across the UK, despite the glitzy star studded TV adverts. Is that a strategy that’s working? Any business that makes moves to consequently lose 1/2 a million customers in a year (and handing them over to competitors) would be condemned for performing business suicide. Bear in mind that successful local brands have been lost …. and now their licence-specific audiences have gone down.
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#2539 |
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Inactive Member
Join Date: Jan 2013
Posts: 63
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If the profit margin has widened, or even stayed the same, then it's still a success. This is commercial radio, Art.
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#2540 |
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Forum Member
Join Date: Sep 2006
Posts: 4,092
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They've still got seven million listeners, which is quite a way from the tipping point, I'd suggest.
And unless you know how many of the listeners are within the target demo, you're unsure of the appeal to advertisers. If advertisers can buy more on-target listeners and fewer off-target listeners, that's a plus! |
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#2541 |
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Inactive Member
Join Date: Jan 2013
Posts: 86
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Quote:
They've still got seven million listeners, which is quite a way from the tipping point, I'd suggest.
And unless you know how many of the listeners are within the target demo, you're unsure of the appeal to advertisers. If advertisers can buy more on-target listeners and fewer off-target listeners, that's a plus! |
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#2542 |
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Inactive Member
Join Date: Jan 2013
Posts: 63
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Quote:
They've still got seven million listeners, which is quite a way from the tipping point, I'd suggest.
And unless you know how many of the listeners are within the target demo, you're unsure of the appeal to advertisers. If advertisers can buy more on-target listeners and fewer off-target listeners, that's a plus! Can you see what's happening? If audiences had been going up or holding steady, the business model may well have been viable. Now, however, with audiences dropping and (we can safely say) no guarantee that the advertising yield will be unchanged because of it, the business model may have to be altered - and a letter sent to OfCom for a format and commitment change, which OfCom will allow (as they have done with Smooth). Capital may well be a national station with no local programs or local studios in England and a token presence in Scotland and Wales, sharing floorspace space with a Heart (maybe), which in itself will have skeletal staff. |
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#2543 |
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Forum Member
Join Date: Sep 2006
Posts: 4,092
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Quote:
Seven million listeners (just now - it could be less in the months to come) across a lot of transmitters, a few local studios across the UK, with a few local presenters, newsreaders, office staff, sales staff, cleaners etc, all of whom need to be paid, as do the bills.
Can you see what's happening? If audiences had been going up or holding steady, the business model may well have been viable. Now, however, with audiences dropping and (we can safely say) no guarantee that the advertising yield will be unchanged because of it, the business model may have to be altered - and a letter sent to OfCom for a format and commitment change, which OfCom will allow (as they have done with Smooth). Capital may well be a national station with no local programs or local studios in England and a token presence in Scotland and Wales, sharing floorspace space with a Heart (maybe), which in itself will have skeletal staff. Current figures - 6,838,000 listeners. If the business model was viable on 6.7m listeners, it's viable on 6.8 m listeners. |
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#2544 |
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Forum Member
Join Date: Mar 2008
Posts: 262
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Quote:
I agree, so why the sudden reduction in shows/slot?!
"Hair striaghtners o'clock on the south coast, this is capital! Ben's getting ready to head to Junk, Sally's going to Liquid Pompey! Text me now..." the perfect, pacey sound for a commercial dance show on a Friday night Shame James Barr seems to of been side-lined. |
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#2545 |
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Forum Member
Join Date: Jan 2012
Posts: 1,549
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Quote:
Not according to this schedule...
http://www.capitalfm.com/yorkshireso...-air/schedule/ |
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#2546 |
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Forum Member
Join Date: Aug 2009
Posts: 486
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Quote:
I agree too!
"Hair striaghtners o'clock on the south coast, this is capital! Ben's getting ready to head to Junk, Sally's going to Liquid Pompey! Text me now..." the perfect, pacey sound for a commercial dance show on a Friday night Shame James Barr seems to of been side-lined. |
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#2547 |
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Forum Member
Join Date: Oct 2011
Posts: 449
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Incidently, Pandora on today 1-4pm.
Edit: And playing a song with the words "Britney bitch", whilst on BBC R1 they are playing an edited version... "Britney Britney". at 3.50. |
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#2548 |
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Forum Member
Join Date: Jun 2006
Location: Wales
Posts: 4,542
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Quote:
Incidently, Pandora on today 1-4pm.
Edit: And playing a song with the words "Britney bitch", whilst on BBC R1 they are playing an edited version... "Britney Britney". at 3.50.
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#2549 |
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Forum Member
Join Date: Jan 2012
Posts: 1,549
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It's getting like Pandora FM. She's always on uuuugggghhhhh. Not as awful as MAX thou.
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#2550 |
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Forum Member
Join Date: Aug 2012
Location: South Coast
Posts: 183
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I know what you mean!
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