Originally Posted by PhilH:
“Different note, one for the anoraks/those in the know:
I'm up in Manchester today listening to Capital and I'm surprised by the number of local links going out during Bassman's show.
In the last hour and a bit many (most?) of his links have at least name checked Capital Manchester, and often had a bit of additional localness to it ("this band are from/playing Manchester" etc). Usually when I listen to Capital I listen to the London feed, so I was unaware just how much the regional feeds differ.
So a couple of questions:
1) I find it hard to believe he records a dozen versions of every link, so do some regions (e.g. Manchester) get special treatment? If so, which ones?
2) How does the smart networking actually work? Are the non-London stations essentially in automation during network hours, playing out the recorded links in between the songs?
Ta.”
Whole show is live from London, but with some pre-recorded split links.
Typically at any junction, presenter has options. One live link across the network, or some level of split links. At the extreme, that is up to a dozen or so individual links recorded and all play at the same time. Or, and I think this more common - one link for London and another for the rest; another combo could be one for London, one for Manchester and one for the rest. I would say any permutation is possible. In the event of urgent traffic info, then one link could be done for one specific area then another link for the rest of the network.
The same method work for Heart, but I've heard very little of it outside London.
When they launch or relaunch somewhere new then expect a certain amount of attention - eg. Scotland, Manchester etc when Heart launched, Capital in North Wales and most recently Capital in Liverpool especially last Monday.
Smart networking they call it - when done properly it can achieve a lot; some presenters aren't that bothered enough to do it as much. Bassman seems to do more of it than Pandora.
I don't necessarily advocate it, but if done well can sound good. If your
average listener in Manchester is hearing Bassman talking about Manchester then the system is working well. And by average listener, that is nobody reading this forum! Again, not advocating, just sayin'.