Originally Posted by Steve Buck:
“I think this is more an issue with how music is signed, marketed and disseminated. People are exposed to new music via many sources nowadays - not just radio - and it's the major labels who are best at working this system and saturating all media with a new act. You also have to factor in that major-label A&R is very risk-adverse because of plummeting sales and the tough economic climate, so new signings are often similar to what has been popular/profitable recently.
It's a nonsense to blame radio for people's narrow tastes. That's wrongly assuming that radio has the same power in shaping musical tastes as it did 30 years ago. Commercial radio programmers only reflect what the largest proportion of the potential audience wants to hear, and its tastes are shaped by this multi-platform, major-label marketing machine.”
Total cop out Steve.
Trying to blame major label A&R is just nonsense. There is shed loads of new music out there that just never gets a glimpse of daylight on commercial radio.
Explain how R1 manages to programme Bruno Mars followed by Foo Fighters yet still manages a mass audience (and a very respectable RAJAR last quarter)? It's nothing to do with labels and everything to do with risk averse, paranoid dullard management of commercial radio. I wore a broad smile when Tony Stoller admitted that even back when punk/new wave was at it's height, selling, and certainly the contemporary hits of the day, ILR stuck it's head in the sand and hoped it would go away. And it's got worse.
Radio listening is up, so to suggest it has little influence over what music people buy is just not true. How can it be? Of course the net, and downloading offers limitless scope for discovering music, but how many Capital listeners spend hours seeking out new stuff in that manner?
It's a business with profit as it's only motive, yadda yadda yadda. I'm a businessman and need no lectures about maximising profit, but the amount of researching and testing is so regressive. If other industries did it, no new design of anything from cars to recipes would ever happen. In most markets, the successful companies prosper by improving and offering new and challenging product, With commercial radio, and Global in particular, it's just same old, same old.
A completely corrosive cultural influence.