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Capital FM Network (Part 2) |
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#1076 |
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Forum Member
Join Date: Aug 2011
Posts: 395
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Quote:
Good lord...just saw on comparemyradio.com that Capital London are playing 131 unique tracks in 30 days! It is a good listen in short bursts as there is a good chance of hearing your favourite track of the moment (if it's a non-guitar pop/rnb/dance track) so it does what it says on the tin but I never thought it was just quite that tight now!
They want more people for less hours so the chance of someone hearing their fav song is higher in the short time they listen to the station. I had capital on last week for 90 mins. Bassman. 2pm - Pink Raise Your Glass 3pm - Pink Perfect. Pink is a good safe artist and its likely that the audience would be different an hour later or the listeners love pink. I actually [although I will get slated for this] think this idea works. Best songs played more often to get to hear a great song quicker. That's why some stations play 99 songs. You will always hear a good one. [I am very aware there are more than 99 good songs]. |
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#1077 |
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Join Date: Aug 2005
Posts: 252
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That was the idea behind Atlantic 252 and for Z100, etc. Kiss does the same although it isn't quite as small a playlist - but it does work for certain audiences such as the age-range Capital is targeting. Many listen in the car and turn on the radio for their journey to hear the latest good tracks and with a smaller playlist of the most popular/requested songs then people are more likely to hear their favourite tune.
It's an idea that has been around for ages, and is proven to work. However, it doesn't work with every age group. The older the demographic, generally the more music they will be aware of and as such they aren't as narrow in their music selection and appreciate more variety (hence the larger playlists of Heart and Magic who have to cover more years of music). |
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#1078 |
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Forum Member
Join Date: Jan 2006
Posts: 904
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Quote:
Good lord...just saw on comparemyradio.com that Capital London are playing 131 unique tracks in 30 days!
I don't understand how they think that's a good idea, with such a limited playlist you might as well use an MP3 player and have tracks you actually like. |
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#1079 |
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Forum Member
Join Date: Aug 2008
Posts: 515
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Quote:
Originally Posted by DaveBTCC
I used to carry more tracks around on cassette to go in my brick-sized Walkman!
I don't understand how they think that's a good idea, with such a limited playlist you might as well use an MP3 player and have tracks you actually like. |
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#1080 |
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Forum Member
Join Date: Jul 2007
Posts: 10,877
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Capital is a modern equivalent to Atlantic 252, although I think 252 had an even smaller playlist in the mid 90s (and a bit more personality squeezed into 15 second links, i.e. more than just "Pictures of Lady Gaga's latest outfit online now at CapitalFM.com").
Ofcom's radio licencing committee meets next Monday, and presumably they'll make a decision on whether Capital can drop the rock (Scotland) and urban (Birmingham) requirements. I expect they'll be allowed to, even though the majority of responses are against the proposals. |
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#1081 |
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Forum Member
Join Date: Oct 2007
Posts: 2,229
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Quote:
I used to carry more tracks around on cassette to go in my brick-sized Walkman!
I don't understand how they think that's a good idea, with such a limited playlist you might as well use an MP3 player and have tracks you actually like. |
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#1082 |
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Forum Member
Join Date: May 2011
Location: London
Posts: 1,521
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Quote:
I don't understand how they think that's a good idea, with such a limited playlist you might as well use an MP3 player and have tracks you actually like.
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#1083 |
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Forum Member
Join Date: Jan 2006
Posts: 904
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Fair enough, but it explains why I no longer listen to Heart, Capital, or any of their clones. Each to their own I guess.
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#1084 |
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Inactive Member
Join Date: Apr 2007
Posts: 4,192
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Quote:
Capital is a modern equivalent to Atlantic 252, although I think 252 had an even smaller playlist in the mid 90s (and a bit more personality squeezed into 15 second links, i.e. more than just "Pictures of Lady Gaga's latest outfit online now at CapitalFM.com").
Ofcom's radio licencing committee meets next Monday, and presumably they'll make a decision on whether Capital can drop the rock (Scotland) and urban (Birmingham) requirements. I expect they'll be allowed to, even though the majority of responses are against the proposals. Capital doesn't. |
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#1085 |
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Forum Member
Join Date: Feb 2008
Posts: 1,682
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Yeah, but the point is Atlantic 252 as a product sounded bloody good.
Capital doesn't. |
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#1086 |
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Forum Member
Join Date: Aug 2001
Location: Wenger Out
Posts: 28,876
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It works because every time they tune in they hear the big hits. That's CHR for you. The larger your playlist the slower your rotations. In this day and age who wants to wait 5 hours for the new LMFAO tune to come around again. THAT'S when listeners might turn to the MP3 player because their favourite station isn't playing their favourite song enough!
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#1087 |
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Forum Member
Join Date: Dec 2002
Location: South Derbyshire
Posts: 1,163
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Quote:
Yeah, but the point is Atlantic 252 as a product sounded bloody good.
Capital doesn't. |
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#1088 |
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Forum Member
Join Date: Aug 2005
Posts: 252
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Radio City is how Capital should sound - slick, fast-paced, decent music rotation without it being ridiculously repetitive. It sounds so, well, BIG CITY! Just like Capital should be doing.
Capital having to abide by all of the Galaxy formats means it will never truly be the number 1 hit music station in all of its markets whilst the rules are in place. One day they will crack ofcom and they will let them be true CHR again. |
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#1089 |
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Forum Member
Join Date: Jun 2008
Posts: 1,562
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Radio City is how Capital should sound - slick, fast-paced, decent music rotation without it being ridiculously repetitive. It sounds so, well, BIG CITY! Just like Capital should be doing.
Even better now with mr k on board! |
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#1090 |
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Inactive Member
Join Date: Apr 2007
Posts: 4,192
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Rose-tinted ears/getting old Mr Martin. The products are actually very similar.
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#1091 |
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Forum Member
Join Date: Jun 2008
Posts: 1,562
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Quote:
At least there wasn't too much treble on A252...
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#1092 |
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Forum Member
Join Date: Mar 2009
Posts: 286
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Why can't stations keep the narrow playlist at peak times when people just dip in for a quick fix of the hits, but broaden it during daytime and evening so those who are able to listen longer can do so without falling into a coma?
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#1093 |
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Forum Member
Join Date: Sep 2001
Location: London
Posts: 20,280
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I seem to recall in A252's latter days it went more niche with a commercial dance format as with R1's FM coverage getting more expansive during the 90s and ILR stations were also playlisting chart music on FM, it left them in the wilderness on LW.
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#1094 |
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Forum Member
Join Date: May 2011
Location: London
Posts: 1,521
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......and they played more than one genre of music!
Quote:
At least there wasn't too much treble on A252...
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#1095 |
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Forum Member
Join Date: Oct 2007
Posts: 1,501
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Quote:
Why can't stations keep the narrow playlist at peak times when people just dip in for a quick fix of the hits, but broaden it during daytime and evening so those who are able to listen longer can do so without falling into a coma?
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#1096 |
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Forum Member
Join Date: Aug 2008
Posts: 515
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Indeed during the dark days of the David Dunne era (1998/9) A252 did broaden their playlist substantially, playing everything from Nirvana to Basement Jaxx to B*Witched with much lighter rotations and guess what? It bombed!
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#1097 |
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Forum Member
Join Date: Oct 2005
Posts: 31
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So if Ofcom allow said changes to the Capital Network, what will be the noticable differences be on air?
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#1098 |
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Forum Member
Join Date: Jan 2011
Location: Norfolk
Posts: 352
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Quote:
So if Ofcom allow said changes to the Capital Network, what will be the noticable differences be on air?
![]() On a serious note though, there will be an increase in bands being played (i.e. The Script, Scouting For Girls, Coldplay) because they're not restricted by the formats on the former Galaxys and you can bet that the specialist stuff at weekends will be cut too! |
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#1099 |
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Forum Member
Join Date: Mar 2009
Posts: 286
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Quote:
A252 did broaden their playlist substantially, playing everything from Nirvana to Basement Jaxx to B*Witched with much lighter rotations and guess what? It bombed!
Tight playlists absolutely work (the strong ratings for Heart and Capital prove it) but there's an optimum number of songs, and that optimum isn't necassarily the same during daytime as it is at rush hour. |
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#1100 |
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Forum Member
Join Date: Oct 2007
Posts: 1,501
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Quote:
On a serious note though, there will be an increase in bands being played (i.e. The Script, Scouting For Girls, Coldplay) because they're not restricted by the formats on the former Galaxys
They already can playlist current singles by more female-friendly guitar-led bands like The Script and Scouting For Girls (and indeed they have in the last 18 months), and if recurrents by either band were testing strongly enough they could easily be accommodated without upsetting Ofcom. However, the chances of them playing more dad-rock by the likes of Coldplay are slim to none. I've just found Capital's most-played from October 2009 - when it's music was completely separate from Galaxy's - and there are only two bona fide rock songs in the entire list: "Sex On Fire" and "Use Somebody, both by Kings of Leon. |
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