i wonder if they will do a chris moyles show webstreaming type show when keith lemon is on with roberto on friday

I say replace that Lemon with Keith Lemon any day.

Everyone hear the New TOTH, news beds and stuff go live on Capital this morning?

No not yet. Tuesday seems an odd day to change.

Sounds more Kiss now.

The TOH sounds quite slick actually with the artists of the first song of the hour introducing themselves. However, it seems obvious as to what has happened, now that the voiceover is saying 'X's number one hit music station' depending on what region, it seems to me so that the network don't have to bother doing 9 different local toh's which is a shame. however, as i said, sounds better than before. However, the news and sung jingles...terrible. The last lot sounded much better and slicker

Are they still using a sung jingle for the TOH?

don't think so, but they are on news now and out of every ad break. it's worse than the last sung jingle

Sounds as if they have dropped the "fm" and are just capital now.

Wonder if we can expect a new logo/website soon?

It certainly sounds much better than the previous IDs but then again they couldn't be much worse.

Certainly a nod towards the Galaxy as it were

They should really bring back all the Galaxy specialist shows that were going out before. It seems completely inappropriate to have the daytime playlist going out on a Friday night all the way until 11pm, and then only have specialist stuff on at silly o'clock.

It's playing lip-service to the licence requirements, and I think it's cheating, frankly.

It worked on Galaxy, so why not keep doing it on Capital?

But according to Global, it didn't work on Galaxy. Yes, Galaxy was popular and credible with listeners but the national ad agencies didn't get it and it didn't make money.

And when it comes to the crunch, that's all that matters.

And why should we believe the very same company which claimed that there weren't however many local 'good' presenters available to work on all their stations as justification for dismissing them all in the name of corporate greed?

Didn't it? Are you seriously saying that Galaxy 105, as the largest radio station in the country outside London, never made a profit? If they didn't make much money, then how on earth are significantly smaller stations viable?

And therein lies the problem with commercial radio - it devotes too much energy to chasing the bottom line, which, in the long run, in my view, only hurts this aim.

I do not dispute the importance of viability, but I also think that the stations comprising the Capital network should adhere to the formats for which they licences were awarded. If Global don't want to do this, they should sell them, or, allow the licences to be re-advertised if they want to get the formats changed.

I thought the problem with Galaxy was the name, and its absence from London on FM, and said advertising agencies apparently not owning DAB radios, or knowing how to listen to radio stations from elsewhere in the country via other digital platforms or the Internet. But no, not the format. Hence Capital almost disappearing last year instead of Galaxy.

And if the music is the problem, why do Kiss still have so much specialist output? I don't see them falling miles behind Capital, despite Capital having a rather more mainstream format...

I see Bauer have also not exercised the option to re-brand all of their heritage stations in the Big City network as Heat, or some other equivalent Heart-esque product. But I realise that's deviating from the subject a bit.

Which was discussed and almost went ahead.

I can't speak for the others, but it sounded like they've ditched the "the" from the beginning of the slogan, for THE South Coast at least, which doesn't make sense, as it makes it seem like "Coast" is a town/city/region, and their broadcasting the the south of it, rather than "the coast" which is an area near the sea/water.

If that makes sense.

I stand corrected. I heard this morning, quite clearly, the "the" I thought was missing. Ignore that post.

Originally Posted by simon243

Yes, Galaxy was popular and credible with listeners but the national ad agencies didn't get it and it didn't make money.

I'd just like to add that that is utter crap. Not one person in media sales is that dumb. It's a story to jutify the change and not based on truth.

Well that repost is just not true! I think it's genuinely widely accepted that galaxy's client base was limited by it's laddishness. It makes sense as well, galaxy at time would talk about getting samshed on a night out etc, whereas capital is far more clean living based.

Capital Yorkshire and north east seem to be both having problems now. Dropped out just after the adverts. North east are playing "Londons 95.8 Capital FM" Voiceovers now.
23:27 both back as usual now
Last edited by callumf1 : 19-10-2011 at 23:20

First time I've heard Galaxy described as laddish - didn't it lean more towards women than men? (They used to run that Manhunt competition for example.)

I think there was definitely an argument that agencies in the London bubble didn't have a decent awareness of Galaxy, but I think that was also used as an an excuse for rolling out Capital instead of Galaxy. It was the easier option. Also, couldn't all the sales teams have worked a bit harder for their money (often a lot more than the rest of the staff earn) and dealt with whatever perception issues there were about how Galaxy had been in the past and how it was going to be moving forward?

Definitely agree with that part. If Galaxy had a bad reputation then it was up to the sales team to turn that around. A rebrand to Capital was unnecessary in my view and like you say, just an excuse.

At the end of the day a lot of London business-suit types know nothing about anything north of the M25 and have a snobbish attitude towards the north which was what probably gave them their prejudiced view of Galaxy because it was a northern station and had a very northern outlook and feel to it. I don't buy the argument about the lack of advertising money coming in though as Galaxy had plenty of ads on it (almost too many sometimes!) and had many national and local businesses who regularly ran campaigns on it.

Errr, no.

The guy ultimately in charge of programming Global's radio stations is...Scottish.

That means absolutely nothing.

I'm Scottish, and yet I can count the number of times I've ever been to Scotland on one hand.

I'm not even going to start on you - coz if I do I'll be banned.

There have been several threads explaining the reasoning behind the Capital roll-out and the decision to drop the Galaxy name.

A year or so on, it is clear that the business decision to keep Capital and dump Galaxy was the right one.