The Capital FM Schedule is a bit shit and if I was Dave Berry or the weekend presenter I'd be a bit annoyed. Capital Breakfast still says Greg and Lisa - Drive says Greg which is prob correct and Saturday breakfast says Capital breakfast with Greg and Lisa.

I think Capital make it up as they go along where as the BBC plan more

No I think actually the website template has just gone back to the last time the Breakfast Show proper was on air, before the Christmas period. And to suggest Capital make it up as they go along? Doubtful. I'm sure Dave Berry and the new weekend presenter are concentrating on their new show's content, rather than the website.

Now showing as just "Capital Breakfast" but it says "Dave Berry and Lisa Snowdon" in the info bit. Currently the same for Saturday 8-12, but that'll change cos weekday bfast don't do weekends. And Bassman 8-12 on Sunday, apparently. Margherita Taylor still in the weekend 5-8.

Whilst talking about website, Andi said Sacha Brooks is on next yet website says Emily is.

Emily spoke at the top of hour too.

Margherita Taylor has been removed from the schedule but still remains as an article.

Interesting to see what people think but I would say the new capital advert quite comfortably trounces the new radio 1 ad. Fair enough its not a massive leap from last one but its bang on target and makes the brand look pretty hot.

The radio 1 on the other hand i think is a bit odd. Seems to be Fearne Cotton cocooned in some sort of new music wookie, doing a little jig. The only logical explanation seems to be they're trying to take things down the abstract gorilla drumming to phil collins kind of route.

Any how I think Capital trumps it.
Last edited by Mrchimps : 03-01-2012 at 23:06

The Capital advert is exactly the same as last year's, but with newer artists. Radio 1, on the other hand, concentrate on the DJs as well as the music. Don't think the BBC will be losing any sleep over it.

I agree with you its the same, but the last one was a massive succes so why change it. Without looking at the dynamics of the stations, and judging purely on both adverts, I would say the average target audience member would look at both and think, I like Fearne but I like Ed sheeran and Labrinth more, lets try Capital.

It's a pity the Song Search feature on the website never works for James Barr's late show anymore, as it would be handy to know the names of some of the tracks/remixes which only get played during that show.

JoJo was trying to remember the text number, started giving out the old one which used to be 82200. Danny points out the new one then says only had the number for a year. He then reads out old e-mail address hirsty@galaxy.....

Hirsty is off this week so Adam O'Neil is subbing with the dose team.

I doubt Danny would have got away with this early in year, they refered to it as the G word I think before.

The music variety gauge has moved up to 5%

http://comparemyradio.com/stations/Capital_FM

Will Cozens taking over Saturday 12pm, no longer doing Thursday & Friday 3am, Luke Smith instead.

You only have to look at the comparison between themselves and Radio 1. Just wow.

http://comparemyradio.com/compare/Ca...FM/BBC_Radio_1

136 tracks? Jesus. That's awful! How long until we get under an hour's rotation?

Still, people seem to like the repetition. I suppose I have to concede that as a nearly 30-year-old owner of a penis, I'm not supposed to like it.

That's over the last month! Including Christmas tracks no doubt.

I was listening to Capital the other day as a background source while getting on with some work and I couldn't believe it only took 90 minutes (something close to that!) to get Rihanna twice! It personally drives me mad and I just don't understand why stations need such a tight playlist to the point where anything not released to 6 weeks old or older than 6 months is shifted.

Makes the programming managers job easy certainly whoever does that at Capital/Global! I can get on with the pop genre (take it or leave it), but it does send me insane when the choice is minimised to "chart" only content. With the finance power of Global, surely a networked dance show (more specific to underground music rather than your typical remixed pop tracks) could boost diversity and some of those tracks filtering to the daytime playlist?

If you don't like the 90 min rotation turn it off.

I should point out that is 50% better than I heard the other day.

Rihanna Whats My name at TOH

Then next hour, another Rihanna tune, then the hour later What's my name again.

But it works, they want reach not hours. More people listening less. It works.

I certainly did! However, I don't like this "turn it off" comment. Personally, I'd be happy to keep Capital on if it wasn't so stubborn to replay a track within 1 - 2 hours. I'd be even happy if it was a different track from the same artist or a legacy track from that artist.

I know reach counts, but you don't get consistent listeners by annoying them every 1 - 2 hours by repeating the same track. Especially when presenter personality/speech is 3rd or 4th in the pecking order.

Trust me, I do.

The whole Capital experience is just painful to listen to for me. I would put it down to me being an old man but I still regularly listen to Kiss, which although slightly less tight just sounds better from an overall experience point-of-view.

Although I've never worked on a CHR (the odd swing shift at Passion Oxford aside) myself and another close friend and colleague both programmed Selector and Linker for our former Student station for years (RCS give it free to educational establishments basically) which was CHR-formatted and we had something like 400 live songs on the roster.

If I can find any old logs in my email archive I'll post a sample hour up here with the date it was from to put the new releases of the time into context.

A-ha, found one!

This is from Saturday 22nd November 2009. It's from a non-stop hour in the afternoon, hence there's 16 songs in it (although Myriad would have probably dropped one or two!)
[LIST][*]MINI VIVA - Left My Heart In Tokyo[*]DESTINY'S CHILD - Lose My Breath[*]IRONIK/CHIPMUNK - Tiny Dancer (Hold Me Closer)[*]JAZZY JEFF/FRESH PRINCE - Boom! Shake The Room![*]MIKA - We Are Golden[*]FLO RIDA/NELLY FURTADO - Jump[*]HI-TACK - Say Say Say[*]LILY ALLEN - Not Fair[*]IDA CORR/FEDDE LE GRAND - Let Me Think About It[*]CASCADA - Evacuate The Dancefloor[*]NIGHTCRAWLERS - Push The Feeling On[*]FEELING - Fill My Little World[*]FREEMASONS/SOPHIE ELLIS BEXTOR - Heartbreak (Make Me A Dancer)[*]WHEATUS - Teenage Dirtbag[*]SUGABABES - Get Sexy[*]AUTOMATIC - Monster[*]ULTRABEAT - Pretty Green Eyes[/LIST]

Tight rotation is what CHR does.

In America, the likes of KIIS in LA and Z100 in New York probably play their biggest songs every 80-90 minutes. It's been like that ever since CHR began in the 50s.

Atlantic 252 was the same in its heyday. CHR listeners don't want variety, they just want the biggest hits, played often. Capital's doing nothing that hasn't been done successfully in America for over 40 years.

You don't like this comment? You'd rather they...

They don't care what you or anyone wants. That is what they are doing and will continue to do so. If you want variety turn off. Capital (and heart) do what they do well. It just is not for everyone.

I'm suprised it's that high. There's certainly nothing to be concerned about if a CHR station has that number of active songs. I know of a CHR station a few years ago that achieved some of its highest ever hours with just over 70 active songs. Rotation on the S list was under an hour and a half.

I think when Now FM launched in New York going head to head with Z100 their tightest rotation was 1 hour 10.

You need to change it to freshen it up. You can't have a station upfront and current if the advert is old with out dated artists.

There's also a London specific advert with the artists endorsing the new breakfast show.

The whole point of these ads isn't to get people to instantly switch and think "I won't listen to radio 1 anymore i'll try capital" it's all about bulding awarness and like most advertising works along woth your other marketing and gets into your subconsious.

When I said why change it, I meant the format so I think were saying the same thing!

I know that an advert won't make people change their allegiances outright but my point was out of the two adverts the capital one would capture the imagination of the average 16-24 year old.