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Capital FM Network (Part 2)


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Old 12-03-2011, 22:13
Blah.Blah.Blah.
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Bauer set themselves up with Kiss though, they were gung ho in getting rid of Vibe, ok the Bristol station wanst performing but that a side Kiss has never really been taken to in East Anglia like Vibe was
Of course Emap/Bauer were going to make Vibe a Kiss. That's their national dance brand. That's what they sell.
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Old 13-03-2011, 04:50
bodderz
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They really ARE being influenced by US and Aussie radio! The schedule's all upside down
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Old 13-03-2011, 08:39
Joey Deacon
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London and Birmingham, Capital hasnt got any relevance anywhere else
Birmingham, mate?

You mean London, Edinburgh and Cardiff.
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Old 13-03-2011, 08:42
Joey Deacon
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What annoys me about Capital is the narrow music it plays.
Capital plays current hits - that's it.

If you want more music variety, I can think of another station you could try.
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Old 13-03-2011, 12:07
JPS
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IMHO Moyles on Capital as it is could just as easily be a huge disaster. On the other hnad if they were to water him down then what is the point when you can get someone doing the gig for probably a tenth or less of what Moyles would cost?
The only way it could maybe work is if they used a clock similar to that used for Elvis Duran across Clear Channel. That show is on massive CHR stations, Z100 etc, has huge chunks of speech but also network opt outs for local ads, travel etc. Then Moyles doesn't have to worry about any of the station elements apart from his long uninterrupted personality segments.

http://engineering.premiereradio.com...uran%20M-F.pdf

Otherwise I agree that Moyles' show couldn't work within the current Capital format.
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Old 13-03-2011, 12:29
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The only way it could maybe work is if they used a clock similar to that used for Elvis Duran across Clear Channel. That show is on massive CHR stations, Z100 etc, has huge chunks of speech but also network opt outs for local ads, travel etc. Then Moyles doesn't have to worry about any of the station elements apart from his long uninterrupted personality segments.

http://engineering.premiereradio.com...uran%20M-F.pdf

Otherwise I agree that Moyles' show couldn't work within the current Capital format.
What do the local stations fill in their 9 minute bits in on that clock? Can't all be adverts and travel updates surely? Or do they play any music during that time as well.
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Old 13-03-2011, 12:47
trevgo
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What annoys me about Capital is the narrow music it plays.

You can name tracks coming out that won't do very well in the charts as Capital either won't play it because they don't want to or it will violate the Galaxy licences.

Avril Lavigne - What The Hell, My Chemical Romance - Planetary for example.

Plus, as Global do publishing they can use Capital to seriously influence the new music scene, I think this is totally wrong.
I definitely with you there. I think Global's influence over the music scene is very unhealthy. There's loads of great new music about, but none of it ever gets near a Global playlist, other than a few bits on Xfm. A lot of it won't make the charts, but then it's tricky to compete with Tinie when you don't get heard.
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Old 13-03-2011, 12:56
SouthCity
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I definitely with you there. I think Global's influence over the music scene is very unhealthy. There's loads of great new music about, but none of it ever gets near a Global playlist, other than a few bits on Xfm. A lot of it won't make the charts, but then it's tricky to compete with Tinie when you don't get heard.
If they were the only station around playing new music you would have a point, but in 2011 there are loads of outlets to hear new music (not only BBC Radio 1 but other commercial stations available online and on digital platforms).

The days when a DJ on BBC Radio 1 could play a record many times on his/her show and guarantee it a hit are over (Alan Freeman - Dancing In The Streets, Simon Mayo - They Might Be Giants/Eric Idle, Noel Edmonds - Fred Wedlock/Captain Beaky etc.).
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Old 13-03-2011, 13:05
trevgo
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If they were the only station around playing new music you would have a point, but in 2011 there are loads of outlets to hear new music (not only BBC Radio 1 but other commercial stations available online and on digital platforms).

The days when a DJ on BBC Radio 1 could play a record many times on his/her show and guarantee it a hit are over (Alan Freeman - Dancing In The Streets, Simon Mayo - They Might Be Giants, Eric Idle, Noel Edmonds - Fred Wedlock, Captain Beaky etc.).
There's nothing to disagree with there. But drive up and down the country in a car without DAB, and the choice of music from commercial stations is dire. Armed only with an FM radio, R1 is the only national source of new music.

And no, Radio 1 cannot break songs on it's own. I've said the very same thing previously. Which is why the chart is more sterile and samey than at any time in my life.
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Old 13-03-2011, 14:00
dw91
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Indeed we did. The "Galaxy Weekend" was SUCH a strong brand within a brand. People talked about that output by name. Was so cool to see people asking about it and by name on the Capital FB group back in Jan.

We used to joke it was either "the weekend", "warming up for the weekend" or "what did you do on the weekend". Good times.

But it will take more than the jocks on Capital saying the words "Capital Weekend" to recreate it, of course. Granted, they've Andi Durant - but the Galaxy Weekend's specialist output was varied and phenomenal.
The reason the Galaxy Weekend was such a strong brand within a brand, was because of its relevance for listeners, difference from the weekday programming and heavy but spot on imaging.
The Capital Weekend won't become such a strong brand when whats played on the weekend is that same as the weekday which 'da yoof' won't associate to going out at the weekend.
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Old 13-03-2011, 14:07
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Of course Emap/Bauer were going to make Vibe a Kiss. That's their national dance brand. That's what they sell.
Although it might have been wise to make Kiss 100 good before they rolled Kiss out in other areas.

Kiss 101 actually sounded a lot worse than what it replaced. They clung to it for four years without making any meaningful rectifications, and then gave up altogether by simulcasting Kiss 100 instead.

I'd rather they just turned the transmitter off, to be honest.
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Old 13-03-2011, 19:04
JPS
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What do the local stations fill in their 9 minute bits in on that clock? Can't all be adverts and travel updates surely? Or do they play any music during that time as well.
It's news, ads, travel, local promos and usually one song. The Elvis networked bits are all talk.
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Old 13-03-2011, 19:07
djgeeza
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Yes the end of the 9 minute local segment is a song, which is playlisted by the local station to suit their format. They backtime the song to end at the end of the 9 minutes and then Elvis comes off the back of it with a bed to open the next network segment.
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Old 14-03-2011, 03:57
Steve Buck
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The reason the Galaxy Weekend was such a strong brand within a brand, was because of its relevance for listeners, difference from the weekday programming and heavy but spot on imaging.
The Capital Weekend won't become such a strong brand when whats played on the weekend is that same as the weekday which 'da yoof' won't associate to going out at the weekend.
Purely anecdotal again, but one consistent piece of feedback I'm hearing is that people like being able to hear the same music they get in the week on the weekend.

Personally it's bugged me for years that on Friday and Saturday nights every bloody station had some tedious dance or party show. CHR or Hot AC stations would be chasing Radio 1's tail with some Pete-Tong-alike show, whilst AC stations would be playing some clunky disco nonsense.

It's very refreshing to get something akin to daytime output on Capital when I'm getting ready for work on a Saturday night, rather than the dreadful dance remixes of the daytime playlist Galaxy played. No, I don't want to hear some camp, pitched-up, amphetamine-fuelled remix of The Saturdays, thanks. I want to hear the same version of the song I get on a Tuesday afternoon. Non-radio people seem to share this opinion, saying it was frustrating that they couldn't find a station playing "normal" music if they were in the car at half seven on a weekend evening.
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Old 14-03-2011, 04:25
Richard O'Hagan
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Absolutely Steve.

I've always found it bloody annoying that stations play all the normal good stuff while I'm at work unavailable to listen, yet as soon as I'm free at weekends all the odd-ball trash comes on.

Stick to the normal playlist at weekends - it's when normal people can listen.

Same goes for evenings.
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Old 15-03-2011, 23:12
tim raffield
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seems like capital fm south wales have leigh jones on untill 4

the other stations have the bassman
www.capitalfm.com/southwales
Capital South Wales was local due to some sporting event down at the stadium in Cardiff.

I assume it was a one off and they will be taking the Bassman 1pm-4pm this Saturday.

It proves that South Wales will opt out of the network when appropriate.
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Old 16-03-2011, 02:44
wckartist
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Purely anecdotal again, but one consistent piece of feedback I'm hearing is that people like being able to hear the same music they get in the week on the weekend.

Personally it's bugged me for years that on Friday and Saturday nights every bloody station had some tedious dance or party show. CHR or Hot AC stations would be chasing Radio 1's tail with some Pete-Tong-alike show, whilst AC stations would be playing some clunky disco nonsense.

It's very refreshing to get something akin to daytime output on Capital when I'm getting ready for work on a Saturday night, rather than the dreadful dance remixes of the daytime playlist Galaxy played. No, I don't want to hear some camp, pitched-up, amphetamine-fuelled remix of The Saturdays, thanks. I want to hear the same version of the song I get on a Tuesday afternoon. Non-radio people seem to share this opinion, saying it was frustrating that they couldn't find a station playing "normal" music if they were in the car at half seven on a weekend evening.
you have an interesting view.........now it could be narrow minded, or more than likely your local radio "dance " presenter is up his own rear, or isn't as savvy as people think.

remixes by the likes of liam keegan, moto blanco, dave aude, cahill, and some,[ though not all] bimbo jones will enhance a track, yet still keep the best elements of a song!

when your local dance jock plays "an exclusive", its more than likely his mate or a fellow club jock that has done it at home on his PC...............you can tell instantly, and the countless number that DONT timestretch the vocal is criminal!!
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Old 16-03-2011, 13:30
Steve Buck
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you have an interesting view.........now it could be narrow minded, or more than likely your local radio "dance " presenter is up his own rear, or isn't as savvy as people think.

remixes by the likes of liam keegan, moto blanco, dave aude, cahill, and some,[ though not all] bimbo jones will enhance a track, yet still keep the best elements of a song!

when your local dance jock plays "an exclusive", its more than likely his mate or a fellow club jock that has done it at home on his PC...............you can tell instantly, and the countless number that DONT timestretch the vocal is criminal!!
No, most ordinary commercial CHR listeners couldn't give a toss if the remix is by God himself. When they flick on the radio for half an hour on a Friday evening they want to hear the songs as they were originally produced - the same versions they hear during the day or on music TV channels.

They're not looking for specialist genres of music or dance remixes. If they were they'd be listening to a specialist show on Radio 1. It's refreshing that someone in commercial radio has finally sussed this.
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Old 16-03-2011, 13:44
Daltowers
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I don't think you're right there, Steve.

A station like Capital should be seeking to reflect the mood of the majority of its listeners. I concede we live in an age where many will work at weekends, and obviously not all listeners will be fans of remixes. However, on a Friday and Saturday night, much of the target audience will be preparing for a night out. Remixed versions of the chart hits will suit those listeners. Of course, it must be done properly, and I think the calibre of presenter Capital currently has (Dave Kelly, for example) to do that type of show would ensure it was done properly, as it was previously done.

I'm pretty sure that up until the time when Capital ditched the Friday and Saturday mix shows, they were consistently matching or beating Kiss, and that this is no longer the case.
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Old 16-03-2011, 14:41
Steve Buck
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However, on a Friday and Saturday night, much of the target audience will be preparing for a night out. Remixed versions of the chart hits will suit those listeners.
I think this is something of a myth. My guess would be that Capital's core is 25-34, ie. young families where Mum and Dad only occasionally go out at weekends.
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Old 16-03-2011, 18:53
MickeyBricks
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No, most ordinary commercial CHR listeners couldn't give a toss if the remix is by God himself. When they flick on the radio for half an hour on a Friday evening they want to hear the songs as they were originally produced - the same versions they hear during the day or on music TV channels.

They're not looking for specialist genres of music or dance remixes. If they were they'd be listening to a specialist show on Radio 1. It's refreshing that someone in commercial radio has finally sussed this.
I think you'll find that Atlantic 252 'sussed' this in 1991. It was they who coined the term 'stationality'. It has nothing to do with Capital. In fact Capital removed a lot of the stationalities from the Southern Radio network when thery took that group over. They are certainly a late convertor to the 24/7 understanding.
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Old 16-03-2011, 19:34
Joey Deacon
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I think you'll find that Atlantic 252 'sussed' this in 1991. It was they who coined the term 'stationality'.
"Stationality" or brand-led radio is so important - especially now in such a crowded media market.
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Old 16-03-2011, 19:37
Steve Buck
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I think you'll find that Atlantic 252 'sussed' this in 1991. It was they who coined the term 'stationality'. It has nothing to do with Capital. In fact Capital removed a lot of the stationalities from the Southern Radio network when thery took that group over. They are certainly a late convertor to the 24/7 understanding.
Interesting. I wasn't aware Atlantic were doing that 20 years ago [Although I think you have your terminology slightly confused. "Stationality" means the overall feel and identity of a station, which could certainly embrace a specialist dance show.]

Certainly from the mid-90's until recently most CHR or Hot AC stations had specialist shows on Friday and/or Saturday nights (emap had Friday Night Kiss, GWR had that Howard Ritchie show etc). It seemed like the prevailing commercial-radio wisdom was that your weekend evening output had to be dance-based, whereas surely the opportunity for growth was in playing the mainstream hits (albeit skewed slightly younger perhaps) and thus offering something different to Radio 1.
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Old 16-03-2011, 19:50
Joey Deacon
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Very true, Steve.

Today, as far as I'm concerned, the Sunday 4pm-7pm chart show sticks out like a sore thumb on many AC stations.

I know why they're still airing it - it's not a pure programming decision, there's a financial aspect - but frankly it jarrs horribly with the rest of the output.

I can't listen to any music radio on Sunday afternoons - apart from Magic 105.4 occasionally - which stays true to format.

Moreoften than not I head for the Radio 4 comedy podcasts.
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Old 17-03-2011, 01:41
MickeyBricks
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Interesting. I wasn't aware Atlantic were doing that 20 years ago [Although I think you have your terminology slightly confused. "Stationality" means the overall feel and identity of a station, which could certainly embrace a specialist dance show.].
Atlantic's definition of stationality was that listeners should hear and know they will hear exactly the same output in terms of presentation and playlist regardless of day or daypart. The playlist was consistent 24/7 even to the point that at times for eg 7 Seconds would always follow Bell Bottomed Tear. It was the stations biggest USP. They actually had a centre spread article in the Daily Mail back in 1994 explaining the station's ethos and success.

Gotta agree that the Pepsi Chart and it's predecessors has always stood out like a sore thumb on ILR. Never liked it and usually always switched off. It also made playlists awkard from 7pm and led to a seriously non consistent sound on many stations on Sunday evenings. It would be great to see Sunday at 4 chart slots bite the dust on all formats, gold, EZ or CHR. Just keep it familiar and accessible 24/7.
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