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Capital FM Network (Part 2)
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cityprod
22-08-2012
Originally Posted by Mapperley Ridge:
“I'd be fascinated to learn where you got that figure from. But even if it's correct, you've given yourself a massive disclaimer with your "to varying degrees".”

It's not a disclaimer, it's fact. It's basic human psychology. On any subject matter, 20% of the people will not care about it one little bit. 20% will care about it passionately, and the other 60% will be somewhere inbetween. Radio is one of those subjects that I happen to care passionately about. At the other end of the scale, I couldn't care one bit about Military History

Quote:
“So let's narrow that down. What proportion of that 20% do you think are genuinely concerned about Capital's use of the phrase "made famous by"? By that, I mean to the extent that they thought it sounds odd, or is a problem, or would consider making a complaint?”

Okay, hang on a minute. You're asking me out of that 20% that doesn't care about it, how many would be genuinely concerned? Err, the answer would be none of the 20% that doesn't care about it.

Quote:
“And what proportion of Capital's output do you think sounds forced to the degree you describe there?”

Well, I'm not a regular listener, but when I have tuned in, it pretty much always sounds slightly forced and sometimes, really forced. But Capital are certainly far from the only station that has this, just about every presenter across radio, does this at some point, and it sounds horrible, no matter who does it or at what station.
Mapperley Ridge
22-08-2012
Originally Posted by cityprod:
“It's not a disclaimer, it's fact. It's basic human psychology. On any subject matter, 20% of the people will not care about it one little bit. 20% will care about it passionately, and the other 60% will be somewhere inbetween. Radio is one of those subjects that I happen to care passionately about. At the other end of the scale, I couldn't care one bit about Military History

Okay, hang on a minute. You're asking me out of that 20% that doesn't care about it, how many would be genuinely concerned? Err, the answer would be none of the 20% that doesn't care about it.

Well, I'm not a regular listener, but when I have tuned in, it pretty much always sounds slightly forced and sometimes, really forced. But Capital are certainly far from the only station that has this, just about every presenter across radio, does this at some point, and it sounds horrible, no matter who does it or at what station.”

So - let me just get this absolutely right, because you've clearly got the numbers game sewn up - it's now a fact that 20% of people care passionately about Capital's "made famous" strapline?

I do hope Richard Park can sleep soundly tonight.
And by the same, always reliable statistics, 60% (the majority) will be "somewhere in between". Or to put it another way, indifferent. Mildly annoyed. Mildly not bovvered.
-ajm-
22-08-2012
Does anyone know if Capital TV is likely to come to cable? I've only seen its launching on FTA satellite
cityprod
22-08-2012
Originally Posted by Mapperley Ridge:
“And by the same, always reliable statistics, 60% (the majority) will be "somewhere in between". Or to put it another way, indifferent. Mildly annoyed. Mildly not bovvered.”

No, indifferent means they don't care.

You think you're picking apart holes in my argument, what you are doing, is showing how little you actually understand the human condition. Seriously, spend some time studying human behaviour and psychology. The commercial radio industry would benefit immensely, from learning just how their output is really interepreted by listeners. The industry is riddled with misconceptions, because the Programme Director will project their own values onto the research they do, instead of learning what the values of their listeners are, and learning how to communicate in those values.
MattJW
24-08-2012
Originally Posted by Jacksite:
“He's been playing extended mixes of songs ever since his remixes were axed in May.

Does anyone know what he's using to mix? CDJ's?”

He uses Abelton Live, somebody asked him on twitter months ago
MattJW
24-08-2012
I really hope after Capital live from Ibiza that Global will maybe restart James Barr In The Mix or even bring the Mixtape forward . There was talk about Andi's show being on earlier....
-ajm-
25-08-2012
Originally Posted by MattJW:
“I really hope after Capital live from Ibiza that Global will maybe restart James Barr In The Mix or even bring the Mixtape forward . There was talk about Andi's show being on earlier....”

Maybe if they can find a full time sponsor...
-ajm-
25-08-2012
Originally Posted by mogzyboy:
“It's long, long, long overdue. A start would be to get shot of that pervy old bloke who does the jingles.”

Originally Posted by ink171:
“i agree. Sounds like some old guy in a raincoat that lurks in the bushes! ”

Howard Ritchie's voice is starting to get a bit irritating now.
MattJW
25-08-2012
Originally Posted by -ajm-:
“Maybe if they can find a full time sponsor...”

True, It's (In my opinion) early yet, anything can happen. Global might be playing with Capital's listeners and seeing who listens more to Andi Durrant's show compare it to James Barr's mix's. If that makes sense.
suffolkblue
25-08-2012
I am on holiday in central Scotland and to be honest I have capital on in my car. I just wish I could get it in my car in Suffolk without a dab radio.
gavindowd
27-08-2012
They've got a load of regional drive presenters doing overnights eg. Leigh Jones from SW
Mapperley Ridge
27-08-2012
Originally Posted by cityprod:
“No, indifferent means they don't care.

You think you're picking apart holes in my argument, what you are doing, is showing how little you actually understand the human condition. Seriously, spend some time studying human behaviour and psychology. The commercial radio industry would benefit immensely, from learning just how their output is really interepreted by listeners. The industry is riddled with misconceptions, because the Programme Director will project their own values onto the research they do, instead of learning what the values of their listeners are, and learning how to communicate in those values.”

Mate, I don't need to pick holes in your argument. You do a fine job of that yourself.

But thanks for the GCSE Media Studies view of the real world. I hope you got the grades you wanted.
chipman
27-08-2012
Originally Posted by Mapperley Ridge:
“Mate, I don't need to pick holes in your argument. You do a fine job of that yourself.

But thanks for the GCSE Media Studies view of the real world. I hope you got the grades you wanted.”

Good god that is patronising, I think a valid point is raised in that it sometimes it must be hard to think like a normal listener when you are in a position such as a Programme Director. They have to remember there are station-flickers who will want more music and less waffled and there are those such as people at work who will want fewer repeats.

I think Capital sounds great at the moment.
Mapperley Ridge
27-08-2012
I think Capital sounds great at the moment too, which is an indication that the PDs have got the nouse to know what their listeners want. My gripe with cityprod is that he said he thought almost every Capital link sounded "forced" - and earlier, that he disliked the "made famous by Capital" line. I argued against both of those points. Only for cityprod to launch into some quote from a social studies textbook rather than addressing the points that I made.
Jacksite
10-09-2012
What is it with the terrible radio edits they've been playing recently?

On Florence + The Machine 'Spectrum', they completley remove vocals from some of the chorus and on Wiley's 'Heatwave' they've practically re-arranged the whole song
-ajm-
10-09-2012
Originally Posted by Jacksite:
“What is it with the terrible radio edits they've been playing recently?

On Florence + The Machine 'Spectrum', they completley remove vocals from some of the chorus and on Wiley's 'Heatwave' they've practically re-arranged the whole song ”

They have?
MattJW
10-09-2012
Did anyone else here the Jingle "Capital, New Years e" today around 1pm? lol
TV Crazy
11-09-2012
Originally Posted by Jacksite:
“What is it with the terrible radio edits they've been playing recently?

On Florence + The Machine 'Spectrum', they completley remove vocals from some of the chorus and on Wiley's 'Heatwave' they've practically re-arranged the whole song ”

Agreed with the Spectrum radio edit, terrible and unnecessary, but Wiley's Heatwave hasn't been touched as far as I'm aware?
chipman
12-09-2012
According to comparemyradio.com, Capital's playlist has expanded a bit in the last month or two. They were playing just 145 unique tracks per month before and now it's over 200. I haven't been able to listen as much recently - how's it sounding?
df118
12-09-2012
Originally Posted by chipman:
“how's it sounding?”

Tinny.
ally_b11
12-09-2012
Much better the bassman played classic David guetta last week "when love takes over" he had just given away tickets to see him though but it does appear that capital have got the message and are playing tunes from the last 5 years or so
JordyD
12-09-2012
Originally Posted by ally_b11:
“Much better the bassman played classic David guetta last week "when love takes over" he had just given away tickets to see him though but it does appear that capital have got the message and are playing tunes from the last 5 years or so”

There's loads of good tunes from 2008 they could still play which are still relevant to today's style.
Bingethink
12-09-2012
Originally Posted by df118:
“Tinny.”

[Applause]
RedRoost
12-09-2012
Originally Posted by df118:
“Tinny.”

Grow up.
df118
13-09-2012
Originally Posted by RedRoost:
“Grow up.”

and stop telling the truth? Never.

Capital as a station is sounding quite good.
Its ear bleeding compression lets it RIGHT down.
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