Originally Posted by Georged123:
“Of course 11m is still very good but losing over 2m between series is something of a concern. No doubt Cowell wont want BGT being behind SCD on the most watched list again.”
The main reason for the drop was poor scheduling, with the live shows starting at 7.30pm up against EastEnders in hot weather, which was bound to knock off some of its audience. I guess that's the price ITV paid for trying to maximise advertising revenue with the longer shows and trying to fit in Corrie as well at 9pm. Even though the ratings were lower than the previous year, they probably attracted more revenue by having longer shows so ITV mightn't have minded the dip too much. From a ratings thread perspective though, obviously, shorter shows starting at 9pm like the previous few years would've been better in terms of viewing figures.
The audition shows which were scheduled in equivalent slots to the previous year held up really well last year, down only 0.6m y-o-y, which was a good hold given that there was the whole Subo-thing in 2009. I think if the live shows had been scheduled like the previous few years (9-10:30pm or abouts), BGT 2010's ratings average would've held up much better.
Yeah, Cowell won't want SCD ahead in the most watched list again. But I can't see that keeping him awake at night and BGT is certainly capable of regaining that lead over SCD this year because last year, SCD's series average was only 0.1m higher than BGT's. Their averages were within touching distance of each other. Last year's final of BGT on a hot day in summer peaked almost a million higher than SCD's final show peak in December, so even last year it was more watched than SCD in terms of their highest peaks. With appropriate scheduling, I don't see any reason why this year's live BGT shows won't do well which will help the series average, but like others have said I suspect the audition shows won't rate as well as the last two years due to no Cowell and not coming off the back of Subo-mania.
Originally Posted by Georged123:
“Shows some hope for SYTYCD. With a bit of decent scheduling and not much competiton I still think it can become a modest success.”
There's some hope but the next couple of weeks don't look promising with the earlier starts, it could rate in the low 4's judging by that breakdown. If people miss the next two weeks, they might not want to join in once the show is scheduled later. With that said, a Doctor Who lead-in from late-April onwards should give it a decent boost but in turn, the earlier starts will harm DW's overnights (although that doesn't seem to be too much of an issue for the BBC due to timeshift/iPlayer/Live+7 etc).