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The Ratings Thread (Part 18)
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D.M.N.
27-03-2011
Originally Posted by square_eyes:
“Bit lacklustre. Only showed the judges.”

Probably because a lot of the audition footage is being edited so Amanda Holden cannot be seen with a noticeable baby bump.
Score
27-03-2011
Originally Posted by rzt:
“ITV usually starts promoting programmes 2 weeks before broadcast, but I wouldn't be surprised if they're promoting BGT 3 weeks beforehand because of the new judges etc. Doctor Who is already being promoted by the BBC for 23rd April so I wouldn't rule out a 23rd April for BGT too.

Edit: Got my dates wrong. 16th April looks likely, actually, as that's three weeks away.”

Yeah I think you're right. That also fits with the rest of the schedule as it means Sing If You Can and Piers Morgan's Life Stories can start on the same night and run for 6 weeks before the Champions League Final. This also means it probably won't air on Sundays, but that doesn't matter too much as they'll have The Cube and Lewis/Vera there.
square_eyes
27-03-2011
Do we know how many episodes for the new run of The Cube ?
RobbieSykes123
27-03-2011
Originally Posted by D.M.N.:
“BBC Scheduling Idiots. Can't remember whom here first coined the term.”

It was me.

I was slagging off the BBC as usual...

Originally Posted by rzt:
“ITV usually starts promoting programmes 2 weeks before broadcast, but I wouldn't be surprised if they're promoting BGT 3 weeks beforehand because of the new judges etc.”

Or because it didn't do very well last year?

Until 12 months ago, BGT was the big daddy in the Cowell family don't forget.

Just been watching some of DOI. Where the hell do they get the studio audiences from? Or is it something they give them on the way in? I can understand a bit of excitement and passion, you see that in the SCD audience as that competition reaches its climax, but the DOI audience is something else. A baying, jeering, cheering mob of zombies.

Or does Cowell lend the DOI team his?
rzt
27-03-2011
Originally Posted by Score:
“Yeah I think you're right. That also fits with the rest of the schedule as it means Sing If You Can and Piers Morgan's Life Stories can start on the same night and run for 6 weeks before the Champions League Final. This also means it probably won't air on Sundays, but that doesn't matter too much as they'll have The Cube and Lewis/Vera there.”

I'm a little surprised they didn't opt for the Sat/Sun split this year as I thought there'd be more audition shows to reflect the new YouTube auditions stage, and splitting it it across the weekend would've been good to prop up both nights. But it looks like they'll still have 7 audition shows this year like previous years.
rzt
27-03-2011
Originally Posted by RobbieSykes123:
“Or because it didn't do very well last year?

Until 12 months ago, BGT was the big daddy in the Cowell family don't forget.”

Well, although it was down from the previous year, it still averaged 11.05m and was its 2nd most watched series - still good IMO. BGT hasn't always been the "big daddy in the Cowell family" - in fact, in 2007 and 2008, X Factor had the higher series average. It was only in 2009 when BGT had more viewers than TXF (only just though, by 0.4m).

Originally Posted by square_eyes:
“Do we know how many episodes for the new run of The Cube ?”

8 regular episodes. A potential 9th episode too, featuring celebrities.
square_eyes
27-03-2011
For the benefit of tomorrows ratings, the DoI padding started big time at 9pm.
Charnham
27-03-2011
Originally Posted by square_eyes:
“For the benefit of tomorrows ratings, the DoI padding started big time at 9pm. ”

also I didnt watch it.
Score
27-03-2011
Originally Posted by rzt:
“I'm a little surprised they didn't opt for the Sat/Sun split this year as I thought there'd be more audition shows to reflect the new YouTube auditions stage, and splitting it it across the weekend would've been good to prop up both nights. But it looks like they'll still have 7 audition shows this year like previous years.”

I am too. Then again, I guess Sundays are solid enough anyway and Saturdays need propping up. I'm surprised they haven't increased the number of audition shows though.

Speaking of BGT, I've been wondering recently how it will do this year with no Cowell at the auditions. Whilst I think there will be some sort of dip, I don't think millions are going to desert the show because one person has left. It debuted with 10.6m last year, so I think it'll get 9.5-10m this year, and settle at that sort of level for the auditions, so a small 5-10% decline on last year. I think the live shows have a good chance of increasing on last year though with better scheduling helping momentum continue, and Cowell returning.
C14E
27-03-2011
There has never been any significant lead for BGT over XF (even in 2009 it was minor). Given the considerably larger number of hours, time of year and all the money on the side, XF has always been the more important of the 2.

I think it could be down a bit this year at the start. Last year started after the whole SuBo thing but as it progressed seemed to lose some momentum. How well it holds up in the live shows will depend on the acts and particularly on how ITV schedule the show.

I think on AGT, the YouTube show was a live show. So the judges pick some, viewers pick some online and then they perform live. IIRC, that's why there was so much buzz about Jackie Evancho, because she hadn't actually been seen on the show until she performed live. I think it will work well - it should add some more surprises to that stage of the show (when too much of it can just be seeing the same people from the auditions doing the same act without the surprise value).
D.M.N.
27-03-2011
Hope rzt doesn't mind me posting this, a breakdown for So You Think You Can Dance which he posted in the RPG (versus ITV1 until 19:35)

19:10 - 4.13m (20.1%) vs 4.88m (23.8%)
19:15 - 4.37m (20.9%) vs 5.19m (24.7%)
19:20 - 4.46m (21.0%) vs 5.24m (24.7%)
19:25 - 4.62m (21.6%) vs 5.10m (23.9%)
19:30 - 4.67m (21.5%) vs 5.33m (24.5%)
19:35 - 4.86m (22.7%) vs 4.11m (19.2%)
19:40 - 4.95m (22.9%)
19:45 - 4.83m (21.9%)
19:50 - 4.83m (21.9%)
19:55 - 5.42m (24.8%)
20:00 - 5.81m (26.7%)
20:05 - 5.48m (24.9%)

Massive rise at 19:55, presumably that was when Push the Button went to its first break.
C14E
27-03-2011
USA Today interview & article re: X Factor USA.

Quote:
“Among advertisers, X Factor has the most buzz of any potential fall show, a combination of Cowell's involvement and the long, anticipatory buildup since the show was announced in January 2010, says Jason Maltby of media services agency Mindshare. He says it can be a success without drawing Idol numbers (24.7 million viewers average).

"I think it would be dangerous to expect it to do as well as AmericanIdol does. American Idol is by far the No. 1 show on broadcast television," he says. "Idol was born 10 years ago when it was easier in a fragmented world to build a mass audience."

That Idol's ratings haven't fallen precipitously after what many consider a disappointing Season 9 bodes well for X Factor, Maltby says. "That signals there's still an appetite with the American viewing audience for these competition-style programs."”

Also, Fringe has been renewed for another full season by FOX (that was announced during the week). So there will be at least one scripted original show airing on Fridays on a network not called CBS.
Jonwo
27-03-2011
I think they'll be a dip but it'll be interesting how the public responds to Michael McIntyre and The Hoff. Simon's role on BGT isn't as big as it is on The X Factor so I think it should be fine.

As for Fringe, I think the renewal is a combination of Fox getting it cheaper in exchange for picking up Alcatraz and also wrapping the show, they'll have 88 episodes by the end of next season which is enough for syndication.
Brekkie
27-03-2011
Originally Posted by iaindb:
“Last year BGT started on 17th April. Looks like it'll probably be starting the same weekend this year (that'll be April 16th). And it'll probably adopt the same scheduling as last year with the only Sunday edition being on Champions League Final weekend.

It seems that, as with DOI staying on Sundays and not being spread across the weekend, that ITV bosses have the philosophy "If it ain't broke, don't fix it.". And quite right too.”

Though The X Factor wasn't exactly broke either. It seems they're more interested in promoting The Only Way is Essex off the back of DoI than anything on ITV1.

Personally I think DoI an hour earlier then Quantum of Solice at 9pm would have been a better plan (even though they're hardly the same audience!) - QoS seemed a bit lost on a random Saturday night and pairing them up would have given them a complete primetime schedule tonight, and the reduced number of ad breaks in films means they wouldn't be sacrificing primetime ads either.
Georged123
27-03-2011
Originally Posted by rzt:
“Well, although it was down from the previous year, it still averaged 11.05m and was its 2nd most watched series - still good IMO. BGT hasn't always been the "big daddy in the Cowell family" - in fact, in 2007 and 2008, X Factor had the higher series average. It was only in 2009 when BGT had more viewers than TXF (only just though, by 0.4m).”

Of course 11m is still very good but losing over 2m between series is something of a concern. No doubt Cowell wont want BGT being behind SCD on the most watched list again.

Originally Posted by D.M.N.:
“Hope rzt doesn't mind me posting this, a breakdown for So You Think You Can Dance which he posted in the RPG (versus ITV1 until 19:35)

19:10 - 4.13m (20.1%) vs 4.88m (23.8%)
19:15 - 4.37m (20.9%) vs 5.19m (24.7%)
19:20 - 4.46m (21.0%) vs 5.24m (24.7%)
19:25 - 4.62m (21.6%) vs 5.10m (23.9%)
19:30 - 4.67m (21.5%) vs 5.33m (24.5%)
19:35 - 4.86m (22.7%) vs 4.11m (19.2%)
19:40 - 4.95m (22.9%)
19:45 - 4.83m (21.9%)
19:50 - 4.83m (21.9%)
19:55 - 5.42m (24.8%)
20:00 - 5.81m (26.7%)
20:05 - 5.48m (24.9%)

Massive rise at 19:55, presumably that was when Push the Button went to its first break.”

Shows some hope for SYTYCD. With a bit of decent scheduling and not much competiton I still think it can become a modest success.
Jonwo
27-03-2011
Originally Posted by Brekkie:
“
Personally I think DoI an hour earlier then Quantum of Solice at 9pm would have been a better plan (even though they're hardly the same audience!) - QoS seemed a bit lost on a random Saturday night and pairing them up would have given them a complete primetime schedule tonight, and the reduced number of ad breaks in films means they wouldn't be sacrificing primetime ads either.”

QoS didn't do too badly on Saturdays but I agree they should had Burn after Reading on Saturday and QoS on Sunday after DoI. I imagine it'll be played endlessly like CR is on ITV2.

Wanted is on next Saturday but it's a shame ITV don't have a permanent slot for films like Channel 4 and Channel 5 do with Sundays and occasionaly Saturdays.

I wonder if Mamma Mia! and The Dark Knight will get post BGT slots, The Dark Knight would well on its own if they gave it a Sunday or Bank Holiday slot but it couldn't really start before 8.30pm because it's pretty long and it's not child friendly.
iaindb
27-03-2011
Originally Posted by Brekkie:
“Though The X Factor wasn't exactly broke either.”

Though that may possibly have had something to do with ITV and Simon Cowell being a bit jealous of Strictly's Sunday night ratings success.
Glenn A
27-03-2011
DOI should get 8 million for the final. ITV1 has done quite well since the soaps were moved from Sundays and really Sundays are more for entertainment and drama than soaps.
rzt
27-03-2011
Originally Posted by Georged123:
“Of course 11m is still very good but losing over 2m between series is something of a concern. No doubt Cowell wont want BGT being behind SCD on the most watched list again.”

The main reason for the drop was poor scheduling, with the live shows starting at 7.30pm up against EastEnders in hot weather, which was bound to knock off some of its audience. I guess that's the price ITV paid for trying to maximise advertising revenue with the longer shows and trying to fit in Corrie as well at 9pm. Even though the ratings were lower than the previous year, they probably attracted more revenue by having longer shows so ITV mightn't have minded the dip too much. From a ratings thread perspective though, obviously, shorter shows starting at 9pm like the previous few years would've been better in terms of viewing figures.

The audition shows which were scheduled in equivalent slots to the previous year held up really well last year, down only 0.6m y-o-y, which was a good hold given that there was the whole Subo-thing in 2009. I think if the live shows had been scheduled like the previous few years (9-10:30pm or abouts), BGT 2010's ratings average would've held up much better.

Yeah, Cowell won't want SCD ahead in the most watched list again. But I can't see that keeping him awake at night and BGT is certainly capable of regaining that lead over SCD this year because last year, SCD's series average was only 0.1m higher than BGT's. Their averages were within touching distance of each other. Last year's final of BGT on a hot day in summer peaked almost a million higher than SCD's final show peak in December, so even last year it was more watched than SCD in terms of their highest peaks. With appropriate scheduling, I don't see any reason why this year's live BGT shows won't do well which will help the series average, but like others have said I suspect the audition shows won't rate as well as the last two years due to no Cowell and not coming off the back of Subo-mania.

Originally Posted by Georged123:
“Shows some hope for SYTYCD. With a bit of decent scheduling and not much competiton I still think it can become a modest success.”

There's some hope but the next couple of weeks don't look promising with the earlier starts, it could rate in the low 4's judging by that breakdown. If people miss the next two weeks, they might not want to join in once the show is scheduled later. With that said, a Doctor Who lead-in from late-April onwards should give it a decent boost but in turn, the earlier starts will harm DW's overnights (although that doesn't seem to be too much of an issue for the BBC due to timeshift/iPlayer/Live+7 etc).
Fudd
27-03-2011
Originally Posted by Score:
“I am too. Then again, I guess Sundays are solid enough anyway and Saturdays need propping up. I'm surprised they haven't increased the number of audition shows though.

Speaking of BGT, I've been wondering recently how it will do this year with no Cowell at the auditions. Whilst I think there will be some sort of dip, I don't think millions are going to desert the show because one person has left. It debuted with 10.6m last year, so I think it'll get 9.5-10m this year, and settle at that sort of level for the auditions, so a small 5-10% decline on last year. I think the live shows have a good chance of increasing on last year though with better scheduling helping momentum continue, and Cowell returning.”

I wouldn't mind it so much if they stuck to last year's schedule if they tried to boost a new programme with it, What really got me was Coronation Street seriously did not need the boost - it can get 8+ plus without a 10m+ lead in.

ITV1 had a reasonable night by their usual standards. So You Think You Can Dance? didn't do well at all though. I expected at least 6m for it.
Fudd
27-03-2011
Originally Posted by rzt:
“The main reason for the drop was poor scheduling, with the live shows starting at 7.30pm up against EastEnders in hot weather, which was bound to knock off some of its audience. I guess that's the price ITV paid for trying to maximise advertising revenue with the longer shows and trying to fit in Corrie as well at 9pm. Even though the ratings were lower than the previous year, they probably attracted more revenue by having longer shows so ITV mighn't have minded the dip too much. From a ratings thread perspective though, obviously, shorter shows starting at 9pm like the previous few years would've been better in terms of viewing figures.

The audition shows which were scheduled in equivalent slots to the previous year held up really well last year, down only 0.6m y-o-y, which was a good hold given that there was the whole Subo-thing in 2009. I think if the live shows had been scheduled like the previous few years (9-10:30pm), BGT 2010's ratings average would've held up much better.”

IIRC, Britain's Got Talent aired 9-10.30 on Bank Holiday Monday and Friday but aired 8.30-10 on the other nights, which'd mean Coronation Street would have the Thursday episode moved - possibly to Wednesday 7.30pm?
davey_wavey
27-03-2011
Amazing to see the series average for Silent Witness for this year. You'd think after 15 years that the programme would get tired and the amount of viewers for the show would decline not increase but the fact it got an 8m average is extremely impressive. I wonder how long it will continue for. It's weird to think it's attracting new viewers. You'd think after so many years of it being on air, people wouldn't bother to start watching it.
rzt
27-03-2011
Originally Posted by Fudd:
“IIRC, Britain's Got Talent aired 9-10.30 on Bank Holiday Monday and Friday but aired 8.30-10 on the other nights, which'd mean Coronation Street would have the Thursday episode moved - possibly to Wednesday 7.30pm?”

Yeah the scheduling was something like that in 2008/2009, which was better than last year's. If ITV wants BGT to still be 2 hours for its live shows like last year (which was 90mins for performances + 30 mins for results), I don't see why they can't do something like: 8.30-10.30pm on Mon/Fri and 8-10pm on Tue/Wed/Thu. It would mean rescheduling Corrie that week, which they could by having 2 episodes on Sunday (7-8pm) and one on Wednesday at 7.30pm. That way they don't lose any episodes of Corrie that week and have BGT still with a 2-hour run time per night but at a better, later time which avoids EE.
Dancc
27-03-2011
Seven
14:00 Seven's AFL - Round 1: Melbourne v Sydney 0.42m
18:00 Seven News 1.34m
18:30 Sunday Night 0.85m
19:30 Border Security 1.14m
20:00 The Force 1.28m
20:30 Bones (R) 0.83m

Nine
16:00 Nine's Sunday Football: Manly v Newcastle 0.44m
18:00 Nine News Sunday 1.19m
18:30 A Current Affair 0.88m
19:00 Customs 0.82m
19:30 60 Minutes 1.24m
20:30 The Mentalist 0.91m

Ten
17:00 Formula One: Australian Grand Prix Live 0.69m
*total audience: 1.11m;
*a further 0.43m watched on sister channel One/One HD.

19:00 The Biggest Loser: Families 1.02m
20:00 Modern Family 1.09m
20:30 Bondi Rescue 1.06m

ABC1
20:30 Midsomer Murders 1.14m
Glenn A
27-03-2011
I don't know why some people see DOI as being in crisis. Ok it has shed 2 million viewers since its peak in 2008, but 8 million is still good for such a competitive market. I think it will run for a few years yet. However, the main thing that interests me is the sense of schadenfreude around BGT and TXF. Do people really want these to fail as ITV will be in big trouble if Cowell cancels them?
However, should they start to decline, and it's possible, then ITV should think of a replacement and please God no, not as has been rumoured on here, a revival of Love Island.
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