Originally Posted by Roscoe Barnes:
“rzt - OK, maybe disaster was abit of a strong word to how L&O: UK performed last night, but I still stand by that's its not good enough. Here are a few of my thoughts about it:
*it had a 10m Corrie lead-in. OK, I know Corrie lead-in's aren't what they used to be, but still that's pretty poor to only hang onto 4.1m considering L&O is capable of much more.”
Yeah L&O's audience was low compared to the lead-in before hand. But plenty of drama series previously have rated worse than that when post-Corrie against much weaker competition. As I said previously, L&O is a show which is capable of ~5m against normal competition on Mondays but inevitably there'll be a dip when up against a "big hitter" like Waking The Dead (okay, WTD might not be getting the ratings it used to get, but relative to most other dramas to air on weekdays, I still classify it as a big hitter).
Quote:
“*WTD only had a 2.6m lead-in, so it looks like viewers are actively seeking out WTD, maybe the Corrie viewers jumping ship to BBC1?”
Like I said in my previous post though, WTD is a 10-year old drama which has a well established audience, helped by the fact that it began in a different TV environment when more viewers used to generally watch drama and it's managed to keep a healthy portion of its audience over the years. It's established itself so much and is a much loved drama that people will actively seek out to watch it in whatever slot it's in. Also, it's not unusual for BBC1 drama to beat ITV1 drama on Mondays at 9pm - it's happened many times before.
Quote:
“*If the Corrie lead-in means nothing, it doesn't explain why Wild At Heart holds up so well after DoI on a Sunday. I know alot of people are waiting for the results, but if viewers didn't like it surely more people would have switched over at 9pm for the first episode of WTD on Sunday night? This didn't happen even though it looks like viewers are seeking for the show on a Monday.”
I never said the Corrie lead-in means nothing. L&O would certainly have rated even lower without a Corrie lead-in, I don't doubt that. Wild at Heart held up well because it's a non-crime drama, it had a 30-minute headstart, had a better lead-in/sandwich than L&O (the direct lead-in for it between 8.55-9pm would've been quite a bit lower than what Corrie actually got between 8.30-8.55pm), it's an older series so has a more loyal audience, it was its series finale (almost always extra interest) and airs on a Sunday which is the highest-viewing night of the week so a higher chance of two dramas managing to attract good audiences simultaneously.
Quote:
“*L&O: UK performs well unless it's faced with an sort of serious competition. Wasn't it getting 4.5m last year against 7m+ New Trick fans? So why is it only capable of 4.1m after a massive lead in and argueably weaker opposition?”
L&O fell to 3.1m against New Tricks last year.
Quote:
“*As for ITV expecting it to be dented, I'm not confident of this statement as ITV have made some dreadful scheduling decisions recently, namely, Primeval, and the whole of the current Saturday night schedule. They probably expected it to be dented, but not so drastically.”
I think ITV would've expected about ~4.5m, so maybe slightly higher than last night. It's looking at previous trends - L&O lost 38% of its audience vs. its opener against New Tricks last year. So up against Waking The Dead, they must've expected it to lose less than 38% as WTD is not as popular as NT so a more likely estimated drop would've been about ~20%, which it sort of did experience last night.