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The Ratings Thread (Part 18)
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rzt
06-04-2011
Tuesday 5th April - Soap Overnights
BBC One
13:45- Doctors: 1.69m (22.2%)
19:30- EastEnders: 8.18m (36.4%)

ITV1
19:00- Emmerdale: 7.13m (34.7%) , +1: 171k (0.7%)

Channel 4
18:30- Hollyoaks: 960k (5%) , +1: 62k

Channel 5
13:15- Home & Away: 234k (3%)
13:45- Neighbours: 757k (10%)
17:30- Neighbours: 1.2m (8.1%)
18:00- Home & Away: 855k (4.8%)

Ratings include HD and are tape-checked where necessary

Multichannels
BBC Three
22:00- EastEnders: 1.03m (5.3%)

E4
19:00- Hollyoaks: 407k (2%) , +1: 113k (0.5%)

5*
18:30- Home and Away: 479k (2.5%)

Source: DS

Also DS's other ratings article has updated and says Countrywise had 2.84m (12%) including HD.
MrBing
06-04-2011
Originally Posted by omnidirectional:
“960k for C4 Hollyoaks last night.. going into crisis zone again. It's quite good at the moment but just can't pull in the viewers.”

It really is not looking good. Shame, because it is very good right now.
sn_22
06-04-2011
Well I wasn't expecting that for Candy Cabs! Looked like one of those comedy-dramas that always end in disaster for BBC One. This still might, of course, but given the promos people can hardy be surprised at what they got if they decided to tune in last night. The Jo Joyner EastEnders connection probably helped. I'm presuming they've been trailing it after the soap?

It's turning out to be a decent year for BBC drama, to be honest. Most returning series are up and they've had more luck with new efforts than we've seen of late. South Riding was a hit, Silk did well enough to return, now Candy Cabs looks promising. Even the cancelled Zen hardly stunk the place out. Only Outcasts flopped (and flopped in style )

Originally Posted by fodg09:
“While it will go up in the officials (first episode went up to 621,000), I wonder how disappointed Sky Living will be with those overnight figures for 'Katie'?

It's not looking like the kind of show that could anchor the schedule for the channel in the medium to long term and draw new viewers in. But then I suppose the figures are still well up on what the channel used to get, indeed since the EPG change SL has been boosted significantly.

Would be fascinating to know what they were hoping for ratings wise with Katie - the deal was signed before the Sky takeover but presumably they are paying her a lot of money.”

Yeah, I don't imagine they'll be too pleased. The Jade Goody shows (which granted, had much more of a morbid draw) were pulling around 1m for the channel IIRC. I think they'd have expected similar from Katie Price who I'm sure ITV2 didn't let go without a rather significant bidding war.

To be honest, I think her appeal is subsiding each time she goes round the predictable relationship spiral. Expect to see Katie or her new prey, er, I mean fella, appearing on a reality show near you some time soon...
Charnham
06-04-2011
Originally Posted by MrBing:
“ It really is not looking good. Shame, because it is very good right now.”

where is it between the prodcuers?

over 1 million for EE on BBC 3, I cant figure it, the show is not as good as it was, yet ratings are still good.

Maybe C4 should do what TEN did with Neighbours, and stick it on ELEVEN / E4.
omnidirectional
06-04-2011
Originally Posted by MrBing:
“ It really is not looking good. Shame, because it is very good right now.”

It needs another ad campaign, this time not focusing on a gimmick like 'sexy' new characters or an explosion, just the current storylines.
cld92
06-04-2011
Hey everyone,

Been following The Ratings Thread for about 8 months now, reading your posts daily, and I've only just realised you now no longer need a ISP email to Register on here, so thought I'd sign up and join you guys on day to day chat regarding ratings.

So I look forward to joining the debates and discussions!

Callum
mattpinder
06-04-2011
Originally Posted by cld92:
“Hey everyone,

Been following The Ratings Thread for about 8 months now, reading your posts daily, and I've only just realised you now no longer need a ISP email to Register on here, so thought I'd sign up and join you guys on day to day chat regarding ratings.

So I look forward to joining the debates and discussions!

Callum ”

Welcome!!
Dancc
06-04-2011
Hello Callum.

The teatime soaps will surely be down even further tonight with the glorious weather conditions prevailing across southern UK.
derek500
06-04-2011
Originally Posted by mancitybean:
“The Football on Sky Sports 2? A lot watched it. Last year, it peaked at 2.44 million (9.8%).”

I expect the football got more viewers than any of the multichannels listed.

Football rarely gets a mention in DS's ratings.
LemonadeMan
06-04-2011
Originally Posted by omnidirectional:
“It needs another ad campaign, this time not focusing on a gimmick like 'sexy' new characters or an explosion, just the current storylines.”

I agree with this. They trailed trial week, but essentially, that's what it was: a week. And when the characters left at the end of that week, any investment that new viewers maybe has having in them, is gone.

There's real quality there at the moment, among some less than great stuff. They need to focus on that and get some of the bigger stars out there promoting: Brendan, Ste, Darren, Nancy, Mitzeee, Warren and so on.

A long term ad campaign wouldn't go amiss either. They used to have a brilliant one during the Kirkwood days.
wizzywick
06-04-2011
Originally Posted by GeorgeS:
“not really. ITV was moving towards a networked structure anyway and Countrywise has been placed against Eastenders for the last several years.

Its strong ratings in that difficult slot is why it is being extended.

And no, nobody expects its automatically going to get 4m on Tuesdays just because it was doing that in a 30 minute Coronation Street sandwich on Mondays.

At least the ITV show doesnt seem to chuck out presenters once they reach age 30 and isn't as preachy as the BBC show so I think you are just getting confused because the names are similar... Perhaps you should watch the show maybe before commenting ”

If Countryfile wasn't a success, there would be no Countrywise. Fact.
rzt
06-04-2011
Originally Posted by wizzywick:
“If Countryfile wasn't a success, there would be no Countrywise. Fact.”

Countrywise's first episode (under that branding) was on March 12th 2009, which was actually before Countryfile's first primetime episode on April 5th 2009. So I'm not sure that statement is true - there probably would've been a Countrywise programme even if Countryfile had stayed in daytime. However, there's no doubt about it that the new hour long episodes of Countrywise have been commissioned on the back of Countryfile's success.
wizzywick
06-04-2011
Originally Posted by rzt:
“Countrywise's first episode (under that branding) was on March 12th 2009, which was actually before Countryfile's first primetime episode on April 5th 2009. So I'm not sure that statement is true - there probably would've been a Countrywise programme even if Countryfile had stayed in daytime. However, there's no doubt about it that the new hour long episodes of Countrywise have been commissioned on the back of Countryfile's success.”

But as far as I remember, it was announced in January 2009 that Countryfile would be moving to evenings from that spring. That is definetely enough time for ITV to try their usual tactics and get in first! But I do appreciate your post. At least it's factual.
rzt
06-04-2011
Originally Posted by wizzywick:
“But as far as I remember, it was announced in January 2009 that Countryfile would be moving to evenings from that spring. That is definetely enough time for ITV to try their usual tactics and get in first! But I do appreciate your post. At least it's factual. ”

That's true, it looks like ITV tried to get in with their primetime version first after hearing about the BBC's primetime move of Countryfile. No-one could've foreseen, however, that Countryfile would've been the hit it's become. IIRC before the first primetime episode of Countryfile, most people were predicting it'd get about 4m viewers but it was an instant success with 5.5m. So, it wasn't as if ITV saw the primetime ratings of Countryfile and said "we'd have some of that" by commissioning their own version as a result of Countryfile's primetime success because the primetime Countryfiles hadn't even been shown until one month after the first primetime Countrywise. The primetime Countryfiles could've easily been a flop and axed within a few months, and we wouldn't even be having this discussion.

Edit: It's getting confusing typing in Countrywise and Countryfile so many times !
MrBing
06-04-2011
Originally Posted by Charnham:
“where is it between the prodcuers?

over 1 million for EE on BBC 3, I cant figure it, the show is not as good as it was, yet ratings are still good.

Maybe C4 should do what TEN did with Neighbours, and stick it on ELEVEN / E4.”

I really don't think shoving it on E4 is the right thing to do. To be fair, Hollyoaks is broadcast a ridiculous 50 times per week across the 4 network, so the viewing figures are somewhat spread.

Originally Posted by omnidirectional:
“It needs another ad campaign, this time not focusing on a gimmick like 'sexy' new characters or an explosion, just the current storylines.”

Agreed. A weekly trailer campaign advertising the key storylines (Brendan, Ste, Silas etc) would be enough to generate a bit more interest.
fodg09
06-04-2011
Glen Beck is to leave his daily show at Fox News by the end of the year, he will however continue to have a 'partnership' with FNC.

http://www.businessinsider.com/glenn...he-year-2011-4

While his ratings have declined in recent months, he was still pulling in remarkable figures for a 5pm ET broadcast.
D.M.N.
06-04-2011
Don't mean to bring this back up, but MG say the Big Brother deal for Channel 5 is £200m for 2 years... so £100 million per year. That seems a huge fee. I know the Channel 4 deal was a lot, but I don't think it was near £100 million per year, was it? Paying that much in my view is ridiculous.

Does anyone know Channel 5's programming budget as well, because that £100 million per year deal must have took a mammoth slice out of it.
rzt
06-04-2011
Originally Posted by D.M.N.:
“Don't mean to bring this back up, but MG say the Big Brother deal for Channel 5 is £200m for 2 years... so £100 million per year. That seems a huge fee. I know the Channel 4 deal was a lot, but I don't think it was near £100 million per year, was it? Paying that much in my view is ridiculous.

Does anyone know Channel 5's programming budget as well, because that £100 million per year deal must have took a mammoth slice out of it.”

The £200m thing can't be right. As you say, that would mean £100m a year which is 100% incorrect given that C4 paid £60m a year between 2008-2010 which was considered too much anyway. The amount Channel 5 has paid is reported to be "considerably lower" than what Channel 4 paid.
square_eyes
06-04-2011
Looks like another contender for Tuesday night 'Flopzone' status :

Military Driving School (with Jeremy Kyle)

http://www.itv.com/presscentre/press...l/default.html
Dancc
06-04-2011
Originally Posted by rzt:
“The £200m thing can't be right. As you say, that would mean £100m a year which is 100% incorrect given that C4 paid £60m a year between 2008-2010 which was considered too much anyway. The amount Channel 5 has paid is reported to be "considerably lower" than what Channel 4 paid.”

Agreed. The figure simply has to be inaccurate.

£100m is almost as much as Desmond paid for Channel 5 in the first place.

I would suggest that £40m for 2 years, with an option of extending this to 5 years (£40m x 5 = £200m) sounds more likely.

MediaGuardian's shoddy reporting of this deal has been a lowlight for the flagging website.
rzt
06-04-2011
Originally Posted by Dancc:
“I would suggest that £40m for 2 years, with an option of extending this to 5 years (£40m x 5 = £200m) sounds more likely.”

Even at £40m, I still think that would be too much for Channel 5 to pay (unless the no. of hours of BB per year is a significant increase over the previous contract). The reasoning being that £40m would be a 33% cut from C4's 2008-2010 contract but the ratings will also be automatically down by 20/30% simply by switching to Channel 5. And that's compared to a contract which was deemed to be expensive in the first place. Given that Channel 4 were paying £40m per year between 2006-2007 which was around the peak period for the show and there's no "bidding war" between broadcasters this time around, I think realistically Channel 5 should be paying something about £20-30 million per year (certainly not as much as £40m IMO).
D.M.N.
06-04-2011
Originally Posted by square_eyes:
“Looks like another contender for Tuesday night 'Flopzone' status :

Military Driving School (with Jeremy Kyle)

http://www.itv.com/presscentre/press...l/default.html”

It's on at 7:30pm, so not really FlopZone seeing as 7:30pm doesn't directly affect the 8pm ratings.

As for Big Brother, £30 million to £40 million seems a lot more accurate.
Dancc
06-04-2011
Originally Posted by rzt:
“Even at £40m, I still think that would be too much for Channel 5 to pay (unless the no. of hours of BB per year is a significant increase over the previous contract). The reasoning being that £40m would be a 33% cut from C4's 2008-2010 contract but the ratings will also be automatically down by 20/30% simply by switching to Channel 5. And that's compared to a contract which was deemed to be expensive in the first place. Given that Channel 4 were paying £40m per year between 2006-2007 which was around the peak period for the show, I think realistically Channel 5 should be paying something about £20-30 million per year (certainly not as much as £40m IMO).”

It does sound like a hell of a lot of money out of a (relatively) small programming budget, but it does provide a lot of content and it seems the runs will be longer than those on Channel 4. The fact remains unless we know how profitable BB was for Channel 4 during those years, we don't know how good a deal it could be for Channel 5 at that price. An additional revenue stream could open up if C5 offer a subscription based live feed to digital TV viewers using the same system Desmond's adult TV channels implement.
Brekkie
06-04-2011
No doubt C5 have overpaid for it - and they'll pay the price in more ways than one.
Originally Posted by mlt11:
“Someone on a thread in the Broadcasting forum says repeating the Friday episode will now be permanent.

Looks like the "drip, drip, drip" of cuts.

As debated on here a few weeks ago is Mark Thompson going to cut a few headline big expensive things or is it going to be a "drip, drip, drip" of lots and lots of little things?

It's possibly looking as if there will be more of the latter at the moment but I guess we won't know a fuller picture until the summer.

And as far as The One Show is concerned, if they can repeat it every Friday it seems perfectly conceivable that they could start repeating it every weekday.”

Well surely The One Show is the last thing anybody wants to be watching on their way home from the (closed down) pub on a Friday. If budgets are being cut for late night, surely Friday and Saturday at least are the two nights where there should still be content, even if it is just films.

Originally Posted by Dancc:
“With Heston repeats, 10 O'Clock Live, The Model Agency and now Campus, I make that FOUR out of FIVE weeknights where Channel 4 is below 1m at 10pm.

Beginning to look like a ratings crisis for the network in that timeslot.”

The irony of it too. Didn't expect Campus to bomb that badly, but Tuesdays 10pm is not the time for C4 to be playing comedy, and a 60-70 minute slot isn't the slot for the first series of a sitcom. It would surely have easily topped 1m in a Friday night 30-minute slot.

Originally Posted by ZoeMcCallister:
“And the BB news for Ch5..a very risky move imo and probably not the best one. It had become very stale on Ch4 and it had proper closure last year. I don't think it will make Ch5's reputation any better, and with figures falling to ~2m on occasions for Ch4, we could be seeing figures ~1m I reckon which wouldn't be worth what they are paying. Very risky.”

Exactly - do we know the average for the 10pm slot at the moment, as I struggle to see BB topping 1.5m regularly, which would certainly be below the likes of CSI and I suspect other imports too.

Originally Posted by ZoeMcCallister:
“Fern seems to have stabilised at around 1m. The share seems to be around 7% which isn't bad in terms of how Ch4 performs on the whole, but it's coming last in its slot probably and below what other programmes are capable of there.”

Fifth, not last! Seriously though a show like Fern just needs time to build - and week 2 being up on week 1 (even if just thanks to a scheduling change elsewhere) is good news. I do think though a four-week trial series is a mistake - riskier it may be, but these sort of shows need to have the chance to become a part of peoples routines, so I think C4 should have given her eight weeks at least.

I would suggest though even if it doesn't grow beyond the million mark C4 are best giving her a second chance rather than try and find another chat show for the slot (or just rely on Come Dine with Me). I see now too after five consecutive days without an episode they're back to Come Dine with Me marathons in the afternoons again.
Dancc
06-04-2011
Originally Posted by Brekkie:
“Exactly - do we know the average for the 10pm slot at the moment, as I struggle to see BB topping 1.5m regularly, which would certainly be below the likes of CSI and I suspect other imports too.”

New episodes of CSI do not air at 10pm unless you count the Saturdays where a particularly late finish for Casualty sends NY into a late slot.

The slot average for Channel 5 at 10pm is probably not much higher than about 1m.
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