Lady GaGa reborn as second coming campaign gears up
Tuesday May 3, 2011
This week sees the release of the video for Judas, as the promotional efforts for the new Lady GaGa album Born This Way move up a gear.
The album, the follow-up to the multi-platinum The Fame/The Fame Monster, has already spawned two UK hits in Born This Way and Judas, which were both part of the on air/on sale initiative launched earlier this year (see story below).
The album is set for release by Interscope/Polydor on May 23, with the original 14-song album joined by an international bonus track in the UK.
The Special Edition has 22 songs, with one additional international bonus track. It is split into two CDs, with the first featuring 17 songs and the second five remixes and the international bonus track.
The album has already topped the pre-release charts at HMV and Play.com and reached number two at Amazon.co.uk.
In support of the release GaGa has started to hit the promotional trail, performing Judas on US talk show Ellen last Thursday, as well as being interviewed by ITV1 morning show Daybreak on the set for the Judas video. The video for Judas is released this week with the song already on the Radio 1 A-list.
GaGa finishes her vast Monster Ball tour, which started in 2009, this Friday in Mexico City. She then comes back to the UK to appear at Radio 1’s Big Weekend in Carlisle on May 15.
Radio 1 head of music George Ergatoudis said, “We are optimistic she is going to have a string of hits on the back of
this record.”
GaGa has sold an estimated 15m albums and 51m singles worldwide and has more than 1bn combined views of all her videos online.